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Monthly Archives: December 2011

How to Make Better Use of Your PPC Campaign’s Negative Keywords

Negative keywords in a PPC campaign are an underused gem that could make the difference between ads that not only receive clicks but get viewed by a highly specific target market. The negative keyword is a word that…Read more

Understand the Usefulness of Google’s Keyword Search Tools
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Posted by in Pay Per Click on December 29th, 2011

This Week In Internet Marketing 2011 12 26

With Christmas now passed, the internet marketing industry may have slowed a little bit, but not by much; last week brought us: an authoritative viewpoint on keyword density; Facebook ads in the newsfeed; new features for Google+ Pages;…Read more

This Week In Internet Marketing
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Posted by in Internet Marketing on December 26th, 2011

Is 2012 the Year of SoLoMo? (Social Local Mobile)

Mobile and Ultraconnectivity Every year it’s said that “this will be the year of mobile!” Well, moving into 2012, it certainly will be (again!). When breaking down mobile device growth year over year, there is continued growth in…Read more

Is 2012 the Year of SoLoMo? (Social Local Mobile)
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Posted by in Mobile Marketing on December 22nd, 2011

Search Engine Market Share For November 2011

Google Slips Slightly Year Over Year but Continues to Dominate Last month we saw Google creep up about 1 percentage point (a significant chunk) to 83.38%; Yahoo! fell from 6.84% to 6.19%, while the Chinese search engine Baidu…Read more

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Posted by in Internet Marketing on December 19th, 2011

This Week in Internet Marketing 2011 12 19

The week didn’t pass without its fair share of internet marketing news which included: Pay Per Click driving brick and mortar sales; Facebook Timeline for people and maybe brands; 10 useful illustrations on how Google’s Freshness update impacts…Read more

Pay Per Click Drives Local Sales Too
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Posted by in Internet Marketing on December 19th, 2011

How to Turn Social Media Fans into Customers Part. 1

Social media is the new kid on the block when it comes to internet marketing, so it’s not surprising that many business owners “don’t get it,” especially when the most popular sites like Facebook and Twitter are better…Read more

How to Turn Social Media Fans into Customers Part. 1
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Posted by in Social Media Marketing on December 15th, 2011

WordPress Custom Plug-In Development 101

Custom plug-ins are developed in order to satisfy the needs of a business when no suitable, pre-existing plug-in is available. Nearly every function imaginable is available in the WordPress plug-ins database. The need for developing a custom plug-in…Read more

Standards to Follow During Plug-in Development
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Posted by in Online Innovation on December 13th, 2011

This Week In Internet Marketing 2011 12 12

Thirteen days until Christmas and no sign of internet marketing slowdown! Last week we saw SMBs declare SEO as their most important marketing tool; the influence websites have on the ads they serve; the quiet arrival of Twitter…Read more

SEO Shown to be the Most Important Marketing Channel For SMBs
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Posted by in Internet Marketing on December 12th, 2011

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