Negative keywords in a PPC campaign are an underused gem that could make the difference between ads that not only receive clicks but get viewed by a highly specific target market. The negative keyword is a word that is used …
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Pay Per Click
With Christmas now passed, the internet marketing industry may have slowed a little bit, but not by much; last week brought us: an authoritative viewpoint on keyword density; Facebook ads in the newsfeed; new features for Google+ Pages; the year’s …
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Internet Marketing
Mobile and Ultraconnectivity Every year it’s said that “this will be the year of mobile!” Well, moving into 2012, it certainly will be (again!). When breaking down mobile device growth year over year, there is continued growth in a) the …
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Mobile Marketing
Google Slips Slightly Year Over Year but Continues to Dominate Last month we saw Google creep up about 1 percentage point (a significant chunk) to 83.38%; Yahoo! fell from 6.84% to 6.19%, while the Chinese search engine Baidu gained ground …
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Internet Marketing
The week didn’t pass without its fair share of internet marketing news which included: Pay Per Click driving brick and mortar sales; Facebook Timeline for people and maybe brands; 10 useful illustrations on how Google’s Freshness update impacts rankings; and …
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Internet Marketing
Social media is the new kid on the block when it comes to internet marketing, so it’s not surprising that many business owners “don’t get it,” especially when the most popular sites like Facebook and Twitter are better known for …
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Social Media Marketing
Custom plug-ins are developed in order to satisfy the needs of a business when no suitable, pre-existing plug-in is available. Nearly every function imaginable is available in the WordPress plug-ins database. The need for developing a custom plug-in comes when …
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Online Innovation
Thirteen days until Christmas and no sign of internet marketing slowdown! Last week we saw SMBs declare SEO as their most important marketing tool; the influence websites have on the ads they serve; the quiet arrival of Twitter brand pages; …
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Internet Marketing