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Since 2001, TechWyse Internet Marketing has been a leader in the Search Engine Optimization industry, helping thousands of clients achieve sustainable growth and record sales through SEO best practices, content-driven link building, and stellar conversion friendly website development.
TechWyse is a top Toronto-based SEO company and recognized as a worldwide SEO pioneer. Since 2001, we've been leading the search marketing landscape in Canada as the largest and most trusted SEO agency in the country. This is what sets us apart from the rest:
An effective SEO strategy requires both on-page and off-page activities. On-page SEO involves anything on your website which you control: content, structure of information, mobile experience, page load speed, and keyword optimization.
Off-page SEO is the strategy you use to impact the relationship between related websites that reference your own. This means websites linking to you, referral traffic, social sharing, and brand mentions.
Good SEO starts with an effective strategy. This means producing content that is optimized for your audience (on-page), then actively increasing the online visibility of your business through content marketing, PR, and engagement (off-page).
There’s a ‘Tech’ in TechWyse for a reason! The technical side of Search Engine Optimization (SEO) can be the deciding factor in the success of your website. There are a number of best-practices that make it easier for search engine crawlers to index and understand your page. If your site is difficult for Google to understand, then they aren’t going to give it the credit it deserves.
After your site has been re-tooled, we’ll conduct a thorough analysis of what content you’ll need to help your site rank. This is a combination of what you want to rank for, and what you can rank for. We’ll also take a close look at your current website content if applicable, making sure it’s optimized for the users you want to reach, as well as search engines that crawl your site for the products or services you sell.
Your website may be perfect - but if nobody knows you exist, how good is it?
Off-Page Optimization is the practice of improving traffic and search engine rankings based on how many other websites are saying good things about, and linking to, your website. Google is looking for credibility. But if nobody is talking about you online, how credible are you?
Off-Page SEO has evolved over the years to focussing even more on content marketing, outreach, and public relations. It requires the development of highly next level content strategy that other website owners are willing to share and write about. It also means building effective outreach strategy with other thought leaders within your industry that will bring links, traffic, and credibility online. Hence why building an effective SEO Off-Page strategy is essential in a winning campaign!
TechWyse will work closely with you developing a strategic plan to help improve your organic search presence that will drive targeted traffic (and leads) to your website.
Interested in learning more about how TechWyse can improve your website’s ranking?
Feel free to reach us at 416-410-7090, or fill out the form below!
Search Engine Optimization requires ongoing commitment and ongoing strategic planning. SEO takes time, data, and content to win over time. If you want to generate more leads starting next week, SEO is not the channel for you.
That being said, it is statistically proven time and time again that investing in SEO strategy as a marketing manager or business owner is extremely cost-effective, often connecting directly to an increased return on investment.
60% of clicks go to the top three websites in search engine results
Leads generated from organic search traffic have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements
50% of users who perform a local search on their smartphone visit a physical store within one day
In the past, Off-Page SEO was mainly about backlinking. Although there is still some truth to this, the type of backlink has become critically important in relation to how well your website can rank.
More than ever, Google is rewarding quality over quantity and ensuring that you work with a competent SEO team that knows the difference between high-quality links, and bad-quality, abusive links, is essential to maintaining your position in Google. Properly built SEO strategy focusses far more on link earning and acquisition versus link building.
Perhaps you came across this page in Google while searching for “SEO Company Canada” or maybe an even more localized search like “SEO Toronto”. Maybe it was through an ad on Instagram or a partner website. Regardless, if you did find this page through organic search, did you happen to notice just how many search results there were?
That’s the number of indexed pages in Google when you search for “SEO Toronto”. That is a massive amount of web pages. Out of all of those pages, you made the decision to visit this one.
Back in the glory days of SEO, littering your website with keywords and questionable backlinks was enough to rank #1. But over the years the organic search landscape has evolved to include several influencing elements that determine search placement:
Ranking on Google is definitely a marker of success, but what exactly are you ranking for? In any given industry, there are dozens of keywords and search terms you’ll want to dominate. Just because you’ve conquered one doesn’t mean your journey’s over! We’ll help rank for what matters most to your brand and your industry.
If you have a new, beautiful website, you’ll want it seen by as many people as possible! That’s where SEO comes in: We’ll optimize your site and your content so you’ll be highly visible on search engines to everyone in your target audience. Rank for keywords in your industry, show up in local search results and expose your brand with the help of our professional team.
SEO is the foundation of your content and is the most effective way to be found by a new audience. The problem is, it’s always changing. We here at TechWyse are constantly on top of the newest, best, and time-tested SEO practices to ensure our clients get unparalleled service wherever and whenever possible. Our competitive prices and supreme quality make us an investment you can be confident in making!
Absolutely! However, most clients find that their choice of keywords is limited. In addition to any keywords you want to rank for, our experts work to identify search terms relative to your business to ensure you’re maximizing your online exposure in every way possible. We call these ‘money keywords’.
While campaigns like Google Adwords may deliver more immediate results, SEO is somewhat of a slow burn in the beginning. That’s why we work hard from the very beginning to get you reliable and relevant backlinks to your site! The more authorities in your industry pointing to your website, the better chance you have of ranking faster.
There are two different types of search results: Organic and paid. If your competitor is showing up in the results at the very top of Google, they’re likely running a PPC campaign and have paid to be there. However, if they’re showing up in organic results, they’re running a very tight SEO ship! The TechWyse team looks at the strategy being employed by your competitors and have a proven track record of success for a multitude of lead generation categories.
We use your content to answer questions from people around the web. Search engines don’t want companies to use keywords simply to rank higher. They want companies to use them to provide useful and valuable content to readers. We ensure that everything created for your site is what both the user and the search engines want to see, ensuring your website is fully optimized for all parties. In our process we built a workback schedule that clearly explains to you the tasks that we will be working on and break this down to you each quarter.
When it comes to backlinks, we need to start thinking in terms of quality instead of quantity. Google looks for certain factors when someone is linking to your site: Why are they linking to your site? Do they have an organic reason to do so? Do they have any authority in the industry you’re in? Buying links from private and public networks are massive red flags in the eyes of Google, so we build attain only the highest quality links in the most organic and natural way possible, and we do so with enough frequency to appease the search engine criteria.
An effective SEO strategy focuses as much on how to acquire or earn links as it does on building them. The TechWyse process is unique to each client and is usually built on a quarterly basis. Most clients will receive more time dedicated to strategy at the beginning followed by execution of tasks that will both earn and build links. Every client is different but in the end we always suggest to our clients to keep focussed on the increase in keyword ranking and site visits. After all, that is the reason you are going to all this trouble in this first place isn’t it?