User Experience | TechWyse

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“People Ignore Design That Ignores People.”

— Frank Chimero

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User Experience

User experience (UX) is the key to driving conversions and customer loyalty on your website.

TechWyse establishes positive online experiences for your business with our expertise in research, design and development. We test and optimize your site to eliminate user frustration and maximize conversions.

We focus our efforts on optimizing for UX as your digital marketing efforts would be ineffective if you fail to address user pain points on your website. Our UX web design team works to eliminate user frustration in order to improve your ROI.

We perform a customer analysis in order to address issues and improve site functionality, followed by our technical process. We create sitemaps, wireframes and mockups that optimize flow and test for any potential errors that would prevent a user from converting. We execute and test your UX website design in order to continuously improve results.

What Is User Experience?

Users search online for a website that answers their query. If your website is difficult to navigate or ill-designed, users will quickly “bounce” off.

TechWyse uses the best practices and core principles of website design to ensure each user who lands on your site has a positive online interaction with your company, products and services. A positive UX leads to users spending more time on your site – leading to higher conversion rates.

What Is User Experience?

Our process encompasses strategic research, design and testing to improve results.

Research

We address pain points through customer analysis in order to create long-term, positive results. By conducting research on your core user base and creating a user persona, we determine the optimal site navigation and functionality, and how to provide actionable and accessible information to the user at each touchpoint.

Design

Our technical web design expertise has been refined for over 10 years – and we’ve got the hands-on formula for your website. We create a:

Sitemap: Sitemaps make all the pages of your website accessible to the user – while also making it easier for Google to index your site, improving your organic ranking.

Wireframe: This is the skeleton of your website’s UX design. We visualize the layout of your website to optimize flow.

Mockup: We create a website mockup, or prototype, that will be used to pinpoint issues that affect usability.

Execution

We implement your site’s new design and A/B test to continuously improve UX.

Frequent Questions

Can UX web design help my SEO strategy?

Yes! Search engines like Google want to provide users with the best possible experience and most relevant results. Users who have a positive experience on your website are more likely to share and link back to your pages, improving organic ranking – therefore, user experience indirectly affects your SEO strategy.

How is UX website design different from UI website design?

User interface design (UI) and UX go hand in hand. UI refers to the design of your website, UX ensures that the website is easy to use and customized to meet the needs of the user. Essentially, failing to implement UX design on your site would be like building a house without a roof.

How do I know if I need a UX optimized website?

If you’re looking to improve your bottom line – you need to optimize for UX. Additionally, if your website is experiencing a high bounce rate, or if you’re driving traffic but failing to produce conversions, you’re likely in need of UX design.

How will UX improve my conversion rates?

The experience a user has on your website will determine their opinion of your products or services. Creating a website that address your customer’s pain points will eliminate frustrations and move them more easily through the sales funnel.

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