Conversion rates are essential for your website as they contribute to your sales and revenue. If you have a decreased conversion rate for your website, you will struggle to find new prospects or clients, and it will seriously hurt your business. Having a moderate conversion rate is the foundation of getting high sales volume for any online business.
What is conversion rate optimization?
If you need a higher return on your hard-earned traffic, then you need a high number of visitors coming to your website and taking positive actions for your business. For example, if you’re in an e-commerce business, on your brand website, you will want visitors to click on a specific call-to-action button and make a purchase.
Conversion rate optimization is designed mostly for eCommerce business websites. However, any business can adapt and use it on their website for attracting more users by using conversion rate optimization related to UX (user experience) strategies. A UX strategy reflects everywhere on your website: it helps your visitors or customers have a better user experience on your website. Remember, great user experience means better conversion.
A 100% conversion rate would take you and your website over the moon! But if you’re practical, this is impossible to achieve. If you want a healthy conversion rate, here are a few useful tips that you can implement on your website:
1. Make sure your website is fast
A fast loading website is the heart of any online business. If you have a slow-loading website, your site visitors may get frustrated. This can lead to them leaving your website by closing the browser and finding another website for their needs. The new Google algorithm also recommends a fast loading website for a better conversion rate.
A one-second delay in webpage load time results in a 7% reduction in conversions. As well, 47% of website visitors expect a web page to load in two seconds or less. So, it’s important to make sure your website loads fast for better conversion.
2. Have a user-friendly navigation menu
Create a user-friendly navigation menu that works equally well for your website and users. This is an essential part of your website to lead better conversions. You need to ensure that the navigational menu is simple and noticeable. Offering too many choices can negatively impact your conversion rates. People will get confused if you are providing too many options. Make sure that you are showcasing a straightforward navigational menu.
3. Make your website responsive
Mobile responsive design is vital for any website; it’s about automatically delivering your content to your audience on any device. Almost all new site visitors these days require a mobile version of the website. It should be easily viewable from mobile, tablet, or desktop. If you have a mobile-friendly website, it will drive more traffic and better conversion.
4. Avoid using too many stock images
It is high time to reconsider the use of stock images on websites. From stock image websites, anyone can buy the same stock images and graphics and use them. This means the same business companies will have similar or the same assets on their websites. You should create custom images and graphics for your website.
Hire a professional photographer or design agency that can create meaningful pictures and graphics related to your business. You can attract clients by showcasing more original images and graphics on your website, which in turn will help your website conversion rate.
5. Add an explainer video
Studies have shown that explainer videos can increase conversion rates by an average of 20%. Explainer videos are short videos that tell a company’s story. This will act as a secret weapon for a better conversion rate. Nearly 30% of the page visitors watch these videos, and almost 50% of those viewers watch the entire video. 79% of buyers say they’d prefer watching a video to learn more about a product or service. Explainer videos can dramatically increase your conversion rate and sales.
6. Improve your customer experience with SSL
The base of customer experience is a combination of security and availability. A secure website can bring customer trust and a better conversion rate for your website. Don’t lose your customers because of a missing SSL certificate on your website. These days people spend more time on secure sites for shopping and browsing. As well, have an SSL certificate on your website increases its SEO ranking.
7. Write for people
Write to your website audience and not for search engines. It’s best practice to write content that makes people talk and engage on your site, resulting in it displaying on the top Google search results. Fantastic website design is nothing without well-written copy. Having a user-focused title copy is critical for better website conversion rates.
Excellent and catchy content will attract user attention and will lead to better conversion. Furthermore, personalizing website copy can have a significant role in website conversion. It’s important to plan your headlines carefully.
8. Add typography style to your website
Typography styles are crucial for better website conversion. Website font is a critical area that needs to be focused on. For better typography, it’s best to follow specific design guidelines. The golden ratio rule is a good thing to follow when developing your typography.
The Golden Ratio Typography (GRT) is the science of using the golden ratio to define specific typographic dimensions. This relates to things like font sizes, line heights, and associated spacing. Make sure that you are using a readable font style on your website rather than a stylized one, as this can be a distraction and make reading your content difficult.
9. Build trust through customer reviews and testimonials
Genuine and well-written customer testimonials are valuable because of the impact they have on a customer’s decision-making process. Studies show that 84% of consumers trust an online review as much as they would a personal recommendation. Hence, it’s important to showcase customer testimonials along with Google reviews. Adding client reviews and testimonials to your site will build trust in your brand for better conversion, and this can quickly turn your visitors into paying customers.
10. Follow the latest UI/UX aspects
You are at risk of losing users if you are not following the latest UI/UX design methodologies. Great looking and elegant designs gain users’ trust. This will, in turn, boost more user engagement and lead to more website conversions. Design consistency is a vital part of UI design; this will help users to take distinguishable and predictable actions on your website. The goal is to provide a great website experience for your users.
11. Showcasing client logos
Showcasing your clients’ logos on a website is a great way to improve your credibility and trust. If well-known and established brands trust you, in the same way, others will too. You can showcase client logos from your portfolio that function in the same industry for better recognition and increased conversions.
12. Add a team section
It’s a good practice to add a team page or section to the website. This is so that site visitors can see the strength of your team. It shows that experienced people are behind your website, and gives a face to them. Adding a team section on your website is another way to improve your conversion rates.
13. Include a search box
Do you have a search box on your website? Visitors that use the search functions on your site have a higher chance of making a purchase. Having a search box is another way to keep your website as user-friendly as possible.
14. CTA (call-to-action) design improvement
CTA’s are the most conversion-friendly aspect of your website. Make sure you place at least one CTA on your website on the first page. CTA buttons can change in style and size, depending on your goal conversion and website style.
CTA’s should be treated the same across the website domain. Sometimes you need to change the width and colour according to the hierarchy and copy length on that page. Your CTA button is one of the most important elements on your website, and this is going to be the main gateway of conversion rate optimization. CTA colour, placement, and copy are crucial for click conversion.
15. Choose the right hosting provider
To achieve better site speed and security, you need to consider finding the right hosting provider. Studies show that conversion rates can dramatically drop by 7% with every 100-millisecond delay in the time it takes to load a website.
If you have a slow hosting provider, then your site will perform poorly. This means that finding the right hosting provider is crucial for your website’s success.
16. Overall creativity and interactivity of your website
Improving the creativity and interactivity of your website can enable it to achieve remarkable conversion rates. You can use small interactive elements on your website, which can be a secret weapon for expert conversion optimization.
Showing little animations and creative features on your website is also useful. These will help the users get engaged with those elements and spend more time on the website. Express emotion and get your audience excited about what they see and read on your website.
17. Request a quote form
Website forms support organizations to capture important information about potential prospects. They can send marketing materials to them and follow up for further communications. It’s important to ensure that the request for a quote form is placed in the first fold so that you can retain user attention.
Make sure to limit text fields so that users can quickly fill the form and click the submit button quickly. Always make sure to have optional input fields, and make only a few mandatory.
18. Showcasing contact information
Your contact information must be attractive to potential customers in all possible ways so that they can get in touch with you. It’s essential to keep your phone number, email address and official mailing address on the footer throughout all of your inner website pages. Also, it’s best if you can make sure that the contact number is showing in the header of the website for better conversion.
19. A/B testing
By doing A/B testing, you can discover which adjustments brought in the most customers to your website. Then you can make additional changes accordingly. It also tells you what copy, phrases, graphics, images, videos, testimonials, and other design elements work best for your site for achieving a better conversion rate.
Before doing your website’s A/B testing (or split testing), you need to analyze user behaviour on your site by using heat maps and on-page surveys. Your main goal is to understand what’s stopping your website visitors from converting and then implement the right solutions.
20. Offer something for free
It’s a good idea to offer something of value to your visitors, and in turn, it can support your webpage conversion rates.
For example, you can provide your product or services for a 30-day free trial and ask the user to sign up. As well, you can offer free shipping to customers to help increase your website conversion rate. Visitors will take action if you can engage them with enticing offers.
21. Colour psychology to improve conversions
Colour can change anyone’s mood! If the wrong colours are used on your website, it may affect your conversion rates. Colour can have a substantial impact and understanding it can boost your conversion rate. It can profoundly impact your experience and performance.
Use contrasting colours to keep your headlines and call-to-actions noticeable and readable. If you use the right colour on your website, it will help your conversion rate. Colour controls your attitudes, emotions, and actions. The strongest effect, however, is on the feelings, which in turn affect our actions.
22. Keep the 8-second rule
Most of the online websites are losing more than 50% of their visitors within the first eight seconds as they visit any site. The human attention span is now eight seconds – less than that of a goldfish. This means the first eight seconds a visitor spends on your site are crucial for better website conversion. This rule is for unique first-time visitors only. A lot of other factors will support this 8-second rule, which includes website speed, graphics, and banner copy.
23. Mind-blowing web design
Nowadays, competition between similar industries is intense. For example, if you are in the health industry, you must make ensure that your website looks the best out of all your competitors.
People are always searching for good-looking and easy-to-navigate sites, so keeping an attractive website can be a challenge. A well established digital agency can help you with this by implementing the latest design strategies to bring your website to the top.
24. Content placement
Your website’s content will only convince people if you place it in the right manner. It’s important to follow the proper hierarchy for fold positioning as this is an added advantage in website conversion rate optimization.
Most of the site visitors spend 80% of their time above the fold. This means attractive copy and CTA must be placed in the first fold. “F” and “Z” content pattern placements are an excellent choice. Also, it’s important to follow the visual hierarchy for getting user attention to your content.
The prominent fold must be placed as the top priority so that the user can follow and take action without any confusion. Try placing your conversion elements above the fold for getting better user attention.
25. Keep a personal and humanized website
You can boost website behaviour rates with personalization, which increases message relevancy. It will help users in deciding whether to open, click, share or buy. Humanizing your website is the key to building a strong relationship with consumers as well as boosting conversion.
Give visual cues to help your visitors browse your site hassle-free. Try adding other things to get trust from users, for example, add the email addresses of your company sales staff. Rather than something generic such as firstname.lastname@example.org, the personalized email address will give more trust. You can also include a live chat system for helping your user.
Doing small tweaks to your website can show give amazing results, and it will significantly help your website’s conversion gains. When your website converts better, you can use the traffic already on your site to scale your business. The twenty-five tactics shared about have been proven to work for other businesses and brands, and are sure to help your business too.