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A Beginner’s Guide to Google Analytics Users Flow

Website Analytics December 24th, 2014


User Flow City

This blog is intended for users who are new to Google Analytics and want to see how traffic is flowing through their website. There are other tools available and other areas in Google Analytics, but I love the visual representation that the Users Flow area gives you.

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First, log into your Google Analytics account and navigate down the left panel to “Users Flow”.

User Flow Left Panel


Then, set the date range that you want to review in the users flow graph. This is located on the top right.



The users flow interface will then give you a graphic display of the traffic through your website.

User Flow Chart


Users flow is a very useful tool to see traffic patterns, high traffic pages, and high drop off (bounce rate) pages. You can follow traffic through your site in 3 interactions or add additional steps to increase this even further.


You can break out the originating traffic by Country (above) or specifically by originating City, as listed below. There are other options for this display. Try different combinations to get different results!

User Flow City


The statistics you can see at a glance are:

  1. Number of users to enter a page
  2. Number of users to flow through to another page on your site
  3. Number of users that dropped off or bounced from that page

These numbers are shown in numerically and in percentages.


As a Senior Account Manager I use this tool quite often with clients to determine what is working on a website and more importantly, what is not working on a website. This tool helps visually identify weak pages so they can be modified, optimized, or redesigned for better conversions.


Once changes have been made, you can benchmark a pages performance from the changes you implement by using the date field option. This way you can see if your modifications have enhanced page performance.

Post By Eddy Isenberg (9 Posts)


Eddy's vast and varied management background in retail, wholesale, operations and online marketing make him a valuable asset to any marketing team.

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A Beginner’s Guide to Google Analytics Users Flow

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