Luciano Zeppieri
Editorial Team & Guidelines
Our Editorial Standards & Policies
Our Editorial Mission
TechWyse publishes news articles regularly to help readers make informed decisions in digital marketing. We provide clear takeaways that respect the reader’s time by adhering to the following editorial guidelines.
Accuracy & Fact-Checking Standards
Digital marketing tools, trends, and best practices change constantly. To keep up, our writers create each story based on verifiable facts. We review and obtain information from primary materials such as product release notes, platform announcements, and official statements. When we report statistics from secondary sources, we link directly to the reporting article.
AI Usage & Content Integrity
Our team may use AI tools for research, transcription, and idea generation, but we stay committed to human-led journalism.
- While AI tools may assist with initial research, ideas, or outline generation, all first drafts are substantially written by humans and edited and cross-checked by our editor.
- We do not publish raw unreviewed AI-generated content.
- All final editorial decisions are reviewed and approved by the Chief Editor/Managing Editor to ensure adherence to these guidelines.
Sourcing Policy
We cover topics related to digital marketing, including content strategy, search engine optimization, AI-assisted marketing strategies, paid media, analytics, platform updates, and related areas. We prioritize primary materials, credible research, and interviews with digital marketing experts. We commit to pursuing primary sources for all statistical data. When this is not possible, we will link to the most authoritative reporting source available and clearly identify the data originator where possible.
Editorial Independence
Editors assign the articles, but all conclusions and opinions in them are formed based on evidence.
- Opinions represent the respective author’s perspective and experience, not the agency’s stance.
- We do not accept or encourage any kind of compensation for positive coverage on any topic.
- We understand and respect the freedom of the author to express their opinion on the topic.
Corrections Policy
If an error or outdated information appears in any of our published articles, we fix it.
Our editors will always review all the articles for accuracy, sourcing, and fairness before publication. After publication,
we monitor the latest platform updates and trend changes to keep stories up to date.
Our editors will always review all the articles for accuracy, sourcing, and fairness before publication. After publication, we monitor the latest platform updates and trend changes to keep stories up to date.
