Luciano Zeppieri
Google's Spam Update Just Raised the SEO Stakes | September 2, 2026AI can make every response faster, but speed means little when customers no longer trust the message or remember giving permission to receive it. This issue examines the widening gap between automated marketing and earned confidence, before that gap starts showing up in retention.
Are Your Campaigns Actually Performing? Google Has Answers | August 19, 2026From Meta’s latest holiday marketing advice to the brands that scored big at the World Cup and a new Google Analytics feature, this week’s updates offer plenty for marketers to watch. What could they mean for your strategy? Check out the full blogs in this issue of GetWyse to find out.Is ChatGPT Becoming Your Most Important Local Channel? | August 5, 2026AI is helping small businesses reach streaming audiences and appear in ChatGPT’s local recommendations. But visibility alone won’t close the sale. Customers still verify claims, compare real experiences, and look for honest tradeoffs. The advantage belongs to brands that pair wider reach with credible human proof.Are Your Social Posts Driving Traffic? 👀📱 | July 22, 2026Google is giving brands more insight into how social content performs in search, LinkedIn is revealing what helps posts earn attention, and marketers are rethinking how content’s true business impact is measured. Discover the shifts that could shape your next digital strategy. Check them out in this issue of GetWyse!ChatGPT Ads Are Coming. Is Your Business Ready? | July 7, 2026The next big ad opportunity may not look like a search result or a social feed. It may show up inside the conversations people are already having with ChatGPT. This week, we're unpacking OpenAI's ad ambitions, what Cannes revealed about the future of adtech, and how small teams can keep SEO from falling off the list.AI Speed Won’t Save Bad Content | May 13, 2026AI is moving faster, but marketers are learning the same old lesson: scale without strategy does not work. From Google’s quality crackdown to AI agents creating new risks, this issue looks at why smarter automation needs sharper human oversight.Instagram Just Changed Again—Are You Invisible Now? | April 29, 2026Big changes are reshaping how SMBs show up online—from shifting social algorithms to messy data insights and evolving email tactics. If your marketing feels harder to navigate lately, you’re not alone. Dive into this week’s GetWyse to stay ahead and make smarter moves.AI Visibility Is Getting Harder to Buy, Fast | April 15, 2026X is fighting for relevance, AI content is fighting for trust, and Google is answering more before the click. Beyond the noise, the real story is that credibility matters more than content volume where it counts.Your Content Isn’t Showing Up in AI—Here’s Why | April 1, 2026AI is getting pickier about what it trusts, TikTok is rewriting its playbook, and Pinterest just revealed what’s about to trend next. These shifts could quietly reshape your strategy—are you paying attention? Get the full breakdown and what it means for you in GetWyse!Governments Are Finally Moving on AI | March 18, 2026Google’s AI Mode is citing itself. Marketers are rethinking how trust actually works. And a new declaration could shape the future of AI regulation. This week’s stories reveal a deeper shift: platforms, credibility, and control are all being renegotiated.TikTok Is Winning — Is Instagram Falling Behind? | March 4, 2026Social is shifting fast. TikTok is fueling brand growth, Instagram’s organic reach is tightening, and Google’s Performance Max is redefining ecommerce ROI. The rules of discovery and distribution are evolving — don’t get left behind. Check out the full details in this week’s GetWyse.Your SEO KPIs Are Broken: Here’s the Fix | February 18, 2026A music platform tests the limits of “free.” An AI model’s retirement sparks unexpected emotional backlash. Meanwhile, marketers are rethinking the KPIs that actually drive revenue. This issue explores where digital habits, platform power, and performance strategy collide, and what smart brands should take away from it.X’s Big Algorithm Reveal Could Change Everything | February 4, 2026AI is taking over search, TikTok users are jumping ship, and X just cracked open its algorithm. From seismic shifts in platform control to smarter search tech, the game is changing fast. Catch the full breakdown in this issue of GetWyse. Don’t miss it!The Search Funnel Is Collapsing: Are You Ready? | January 21, 2026Search is becoming a storefront. AI chats are becoming ad inventory. And publishers are bracing for traffic losses they may never recover from. This issue explores how platforms are tightening control and what marketers must rethink before visibility, trust, and growth slip away.
TikTok Isn’t Just Entertainment Anymore... | January 7, 2026AI is shaking up strategy, TikTok Shop is rewriting eCommerce, and websites that build real connections are thriving. Curious what it all means for 2026? Check out the full breakdown in this week’s GetWyse newsletter, your shortcut to staying ahead of the curve.GPT‑5.1 Is Here — Are You Ready? | November 26, 2025The AI evolution is accelerating and there are three major developments you can’t ignore. OpenAI's GPT‑5.1 is making content more intuitive and human. Google is transforming e-commerce with AI agents that chat and convert. Pinterest is turning shopper search data into curated gift guides for the holidays. Dive into this week’s GetWyse and stay ahead of the curve!AI’s Changing the Game—Here’s How to Keep Up | November 12, 2025AI search is rewriting visibility, Threads is challenging X, and Ahrefs’ latest update is shaking up rankings. This GetWyse explores strategies to keep brands visible, stay trusted, and get ready for what’s next.AI just mentioned you…here’s how to catch it 👇 | October 29, 2025Marketing’s evolving faster than ever. From Meta’s holiday playbook to AI-powered shopping and even bots that name-drop your brand. The lines between search, social, and smart tech are blurring fast. Ready or not, this is the new era of digital domination. Get the full story in this week’s GetWyse!Lost Keyword Rankings? We've Got the Answers You Need | October 8, 2025Google just changed how search results are displayed, and now third-party tools like Ahrefs and SEMRush can’t pull full ranking data. While it looks like rankings have disappeared, they haven’t gone anywhere. In this issue of GetWyse, we’re explaining the update and how to keep your SEO tracking accurate.Are AI Search Summaries Killing Evergreen Content? | October 1, 2025AI is shaking up everything from how content ranks, to how evergreen articles perform, to how social feeds are delivered. Wondering what these shifts mean for you? Don’t miss out and dive into the full insights now in GetWyse!Antitrust Shake-Up: Is Google’s Grip Finally Slipping? | September 17, 2025Google’s monopoly loses its shield, AI Mode threatens to upend search habits, and GEO is sneaking into every SEO playbook. Forget business as usual; this is a collision of law, tech, and strategy that could redefine how brands get found online.🔍 Is Your Site AI-Ready? Click to Claim Your FREE Audit | September 3, 2025Marketing’s getting a makeover. Social’s shifting, content’s outpacing inbound, and silent ads are suddenly louder than the rest. Intrigued? That’s just a taste. Plus, discover TechWyse’s new GEO Audit Report, built to show how visible your site really is. Dive into these surprising twists and more in this edition of GetWyse. Don’t miss the full newsletter!GPT-5 Faces Backlash While All Things SEO Quietly Change | August 20, 2025GPT-5 lands as ChatGPT’s default while the model picker died, but the crowd demanded 4o back. Meanwhile, Genie 3 sketches interactive worlds and Claude 4.1 doubles down on surgical coding. The real shift? SEO turns AI-first. Are your pages built to be the answer? Start structuring with our featured guide.Is your digital marketing strategy ready for AI's big impact? | August 6, 2025AI is rewriting the rules of content, search, and traffic. From getting your content pushed by AI to Google’s bold new search moves, these shifts are a game-changer. Want to stay ahead? Dive into the full articles in this edition of GetWyse and see how it all impacts your next move!
