Luciano Zeppieri
The Search Funnel Is Collapsing: Are You Ready? | January 21, 2026Search is becoming a storefront. AI chats are becoming ad inventory. And publishers are bracing for traffic losses they may never recover from. This issue explores how platforms are tightening control and what marketers must rethink before visibility, trust, and growth slip away.
TikTok Isn’t Just Entertainment Anymore... | January 7, 2026AI is shaking up strategy, TikTok Shop is rewriting eCommerce, and websites that build real connections are thriving. Curious what it all means for 2026? Check out the full breakdown in this week’s GetWyse newsletter, your shortcut to staying ahead of the curve. GPT‑5.1 Is Here — Are You Ready? | November 26, 2025The AI evolution is accelerating and there are three major developments you can’t ignore. OpenAI's GPT‑5.1 is making content more intuitive and human. Google is transforming e-commerce with AI agents that chat and convert. Pinterest is turning shopper search data into curated gift guides for the holidays. Dive into this week’s GetWyse and stay ahead of the curve! AI’s Changing the Game—Here’s How to Keep Up | November 12, 2025AI search is rewriting visibility, Threads is challenging X, and Ahrefs’ latest update is shaking up rankings. This GetWyse explores strategies to keep brands visible, stay trusted, and get ready for what’s next. AI just mentioned you…here’s how to catch it 👇 | October 29, 2025Marketing’s evolving faster than ever. From Meta’s holiday playbook to AI-powered shopping and even bots that name-drop your brand. The lines between search, social, and smart tech are blurring fast. Ready or not, this is the new era of digital domination. Get the full story in this week’s GetWyse! Lost Keyword Rankings? We've Got the Answers You Need | October 8, 2025Google just changed how search results are displayed, and now third-party tools like Ahrefs and SEMRush can’t pull full ranking data. While it looks like rankings have disappeared, they haven’t gone anywhere. In this issue of GetWyse, we’re explaining the update and how to keep your SEO tracking accurate. Are AI Search Summaries Killing Evergreen Content? | October 1, 2025AI is shaking up everything from how content ranks, to how evergreen articles perform, to how social feeds are delivered. Wondering what these shifts mean for you? Don’t miss out and dive into the full insights now in GetWyse! Antitrust Shake-Up: Is Google’s Grip Finally Slipping? | September 17, 2025Google’s monopoly loses its shield, AI Mode threatens to upend search habits, and GEO is sneaking into every SEO playbook. Forget business as usual; this is a collision of law, tech, and strategy that could redefine how brands get found online. 🔍 Is Your Site AI-Ready? Click to Claim Your FREE Audit | September 3, 2025Marketing’s getting a makeover. Social’s shifting, content’s outpacing inbound, and silent ads are suddenly louder than the rest. Intrigued? That’s just a taste. Plus, discover TechWyse’s new GEO Audit Report, built to show how visible your site really is. Dive into these surprising twists and more in this edition of GetWyse. Don’t miss the full newsletter! GPT-5 Faces Backlash While All Things SEO Quietly Change | August 20, 2025GPT-5 lands as ChatGPT’s default while the model picker died, but the crowd demanded 4o back. Meanwhile, Genie 3 sketches interactive worlds and Claude 4.1 doubles down on surgical coding. The real shift? SEO turns AI-first. Are your pages built to be the answer? Start structuring with our featured guide. Is your digital marketing strategy ready for AI's big impact? | August 6, 2025AI is rewriting the rules of content, search, and traffic. From getting your content pushed by AI to Google’s bold new search moves, these shifts are a game-changer. Want to stay ahead? Dive into the full articles in this edition of GetWyse and see how it all impacts your next move! AI Content Is Getting Called Out; Are You Ready? | July 23, 2025AI-generated content is under fire. Again. With Facebook targeting copycat posts and Cloudflare blocking scraper bots, the pressure’s on to create content with real value. Meanwhile, Google’s algorithm keeps changing the rules. Here’s how to adapt before your strategy becomes obsolete. Is ChatGPT taking over Google? | July 9, 2025Forget what you thought about Google, email, or YouTube comments—this week’s shifts are flipping the script on what works. From ChatGPT’s bold new role to brands cashing in on Substack, GetWyse brings you the sharp insights behind marketing’s evolving playbook. Is “Canadian” the New Secret to Brand Trust? 🍁 | June 25, 2025From rising tariffs to TikTok’s Canadian expansion, brands are going local and winning big. In this GetWyse, explore how national identity, creator partnerships, and new TikTok video tools are shaping a bold new era for Canadian marketing. Are You Still Wasting Your Budget on the Wrong Content? | June 11, 2025Pride campaigns without funding. “Helpful” content without rankings. Platform updates no one asked for. In this issue, we cut through the noise to expose where big marketing moves are falling flat—and where real opportunities still exist. Google’s Content Crackdown Is Coming—Is Your Site Safe? | May 28, 2025This issue explores crucial shifts in digital marketing. Why are experts urging a slowdown on generative AI use? How will Meta’s new video ads change content creation? What impact do Google’s stricter content rules have on SEO? Discover more in the full GetWyse newsletter! ⚡️ Master AI Search with These Content Hacks 👇 | May 14, 2025Want to dominate AI-powered search? Learn how LLMs structure content for better results, discover AI-driven SEO tactics that boost visibility, and explore Google’s expanded AI Mode. Check out the rest of GetWyse for more insights! The U.S. Is Coming for Google’s Crown 👑 | April 30, 2025The digital world doesn’t stand still, and neither should your strategy. In this GetWyse, we’re looking at the forces quietly reshaping marketing as we know it. From major industry shakeups to fresh takes on brand engagement, here’s what you need to stay sharp, stay ahead, and stay in the know. Generative AI Is Taking Over Social Media 🤖 | April 16, 2025From Meta’s futuristic AR glasses to the rise of generative AI and bold new visual storytelling trends, 2025 is redefining how we engage, create, and connect. Explore the innovations reshaping digital experiences—don’t miss the full breakdown in this issue of GetWyse! Are Trade Wars Changing How Canada Shops? 🍁 | April 2, 2025This edition of GetWyse explores what’s holding brands back from adopting AI, how global trade tensions could lead to a Made-in-Canada shopping boom, and what Google’s March update means for your SEO strategy. Plus, tune into the latest GetWyse podcast for a deep dive into the ever-evolving world of search trends.
Launching AdLuge 5.0 - Easier to use with new features! | March 24, 2025Welcome to GetWyse, your bi-weekly internet round-upThis week, we are excited to announce the new and updated version of AdLuge which will GO LIVE in the first week of April 2025! Do take a look at the latest news in the world of digital marketing as well. What Makes An Ad Go Viral? | March 5, 2025Ever wonder why some ads explode online while others flop? We’re breaking down the science of virality, the game-changing content trends of 2025, and a surprising new study on how chatbots are quietly reshaping website traffic. If you want to stay ahead, you’ll want to check these articles out. The Biggest Marketing Moments That Broke the Internet | February 19, 2025From viral Super Bowl campaigns to influencer-driven Grammy buzz and Valentine’s Day marketing magic, these three events took engagement to the next level. Want to know what made them so powerful? Dive into the biggest marketing wins that had everyone talking! Why DeepSeek has AI Companies Running Scared 😨 | February 5, 2025ChatGPT has reshaped AI marketing, powering automation and engagement like never before. But with DeepSeek shaking up the industry and cracks forming in the AI bubble, what’s next? A revolution or a reckoning? Don’t miss this week’s GetWyse for the inside scoop on DeepSeek and the future of AI marketing! Is TikTok back for good? 🤔 | January 22, 2025Stay informed on the biggest digital shifts! Prepare for TikTok’s possible return, discover how AI bots boost engagement, and master SEO strategies to outshine competitors. Dive into these essential reads for knowledge shaping the future of online success.
2025 Marketing Unlocked🔒🔑 | January 8, 2025Digital marketing is rapidly evolving, and to stay ahead, it's crucial to grasp the trends and strategies that will shape success in 2025. This week, GetWyse offers essential insights that empower businesses to enhance their tactics, respond to shifting consumer behaviours, and utilize cutting-edge tools for optimal impact.
Could This Be the End of TikTok? 😲 | December 18, 2024TikTok’s future is now hanging by a thread. A U.S. court just ruled against TikTok’s fight to keep its U.S. operations, giving its parent company, ByteDance, until January 2025 to sell. While TikTok plans to appeal, this decision could ripple across borders. To get the full details, dive into our guide! Check Out TechWyse’s 2025 Social Media Calendar🗓️✨ | December 4, 2024Google might be selling Chrome, and more users are ditching X (formerly Twitter). We’ve got the latest on this and more, and most importantly: What does it all mean for your marketing strategy? Plus, get ahead of your new social strategy with our 2025 Social Media Calendar! 🤫 Psst…trying to crack the code of holiday marketing success? Learn from these major brands 👇 | November 20, 2024Get top insights on Google’s latest algorithm update, holiday marketing campaigns, YouTube’s AI music and live video reminders on Shorts. Check out our guide!
The 2024 holiday shopping season has arrived! Are you taking advantage of these top trends? | November 6, 2024Do you know how to get ahead this 2024 holiday season? With consumer caution on the rise, brands need to stay on top of the latest trends to keep up. With this guide, retailers can learn how to stay agile, stay relevant, and make every sale count in this critical shopping season! These new AI apps are shaking up the digital world 🤖📱 | October 23, 2024Generative AI applications are the talk of the town. From Meta’s cutting-edge video creation app to NotebookLM’s advanced features, here’s everything you need to know about the latest innovations in digital marketing! Google Just Made Some MAJOR Changes to AI Overview Searches | October 9, 2024This week, we’re diving into Google’s latest AI features—ads in search results, video-powered search, and boosting small businesses. Stay ahead with expert tips on securing featured snippets and winning the zero-click search game! Get money BACK when you join our referral program💲💸 | September 25, 2024When you refer a business that signs up with TechWyse, you will receive a $500 credit on your account!Help other businesses you know find success online by working with TechWyse. Email us at sales@techwyse.com, or call us at 416-410-7090 to find out more. Make Your Digital Marketing Strategy Work Smarter, Not Harder | September 11, 2024Business owners and brands are using innovative strategies like outsourced SEO and cutting-edge video content to drive rapid growth. Discover how embracing these tools can revolutionize your digital marketing and push you ahead in a fiercely competitive market. Google just dropped huge bombs in their latest Core update 💣💥 | August 28, 2024From Google’s push for prioritizing user value to crafting content that boosts conversion rates, check out the latest news in digital marketing below! Trouble in internet paradise? | August 14, 2024From Elon Musk’s X (née Twitter) lawsuit against the World Federation of Advertisers to Google’s recent antitrust legal loss, the digital world is in a state of uproar. Learn about all this and more below! Is your brand in desperate need of a re-vamp? 🤔 | July 31, 2024Nowadays, rebranding is becoming a more popular marketing strategy for businesses. But is it just another ephemeral trend? Or is it the answer to your brand’s problems? The truth about the former bird app’s daily users 🐦 | July 17, 2024Since its change in ownership in 2022, the app formerly known as Twitter has seen its user growth stall. Does it have a stench? No. It’s just the Musk. Are the curtains closing on TikTok? 😲 | July 3, 2024Staying on top of the latest industry trends and updates is the key to your business’s success! From TikTok’s legal battle to the power of content marketing, here’s the scoop on everything you need to have on your radar. B2B Businesses Can’t Afford to Miss These Insider Scoops | June 19, 2024Buyer habits are changing every day; it’s critical for brands and marketers to ensure they can keep up with the latest trends. From the habits of Gen Z to how B2B brands can use influencer marketing, this week’s GetWyse has all this and more! Did you know you can now create ads on Canva? 👀 | June 5, 2024We’ve compiled all the latest updates you need to know on advertising in the digital marketing space. To learn more, keep reading! Have you heard about Google’s new “Web” filter? | May 22, 2024We’ve put together the latest news and info from around the web to help you stay current on all things digital marketing. Check it out! Are you missing out on Brand Halo? 😇 | May 8, 2024This GetWyse is all about Brand Halo, an innovative approach to marketing that uses social power, content marketing and more to strengthen brand sentiment + engagement. Are you caught up on the latest Google insights? | April 24, 2024Staying up-to-date with the latest Google developments is crucial for anyone looking to succeed in SEO. To help you stay tuned in, this week's GetWyse features expert insights and the latest information on everything related to Google and its most recent core update. Digital marketing is changing fast! Are you prepared? | April 10, 2024Technology progresses fast, and the digital marketing world goes along with it! From changing data-privacy laws, SGE and new Google updates, marketers will need to adapt to keep up with whatever the future of internet marketing holds. This week’s GetWyse: TikTok, Spotify, YouTube and more! | March 27, 2024This week, we’re looking at America’s potential TikTok ban (yikes!), the best tips for YouTube SEO, and featuring insider info on how your brand can use Spotify ads for maximum reach. Take a look! March’s Google update is here: we’ve got the details | March 13, 2024Google’s latest core update will target unhelpful and “spammy” content with greater intensity. How will this update impact generative AI content and SEO? Let’s take a look. AI marketing is growing fast: get the details here! | February 29, 2024Welcome to GetWyse, your bi-weekly internet round-up. This week, we’re taking a look at the latest innovations in generative AI: from Google’s Gemini and OpenAI’s Sora to the impact of AI on social media, we’ve got the latest AI news and insights. Take a look!
GETWYSE | February 15, 2024Welcome to GetWyse, your digital snapshot of everything online. Catch up on the latest TikTok news that’s shaking up the app and find out which Super Bowl ads have everyone talking. Scroll down for all of this and more!
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