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GOOGLE PREMIER PARTNER
Pay per click, Paid Media or PPC advertising can refer to a variety of different digital advertising channels, but is most notably tied to Google Ads paid search campaigns.
Search Engine Marketing or SEM helps business grow in competitive verticals. This is especially true in industries where it can be a struggle to rank organically on search engines. With PPC marketing, you can visually outrank your competitors in minutes without a long-term SEO strategy.
This is advantageous in competitive commercial niches. In fact, as many as 40% of clicks conducted on high commercial intent search queries can be attributed to the first three ad positions found in paid search results. That’s a percentage your business can’t afford to miss out on.
Partnering with TechWyse means you can drive targeted traffic to your website by placing your ad to the top of any given search engine for keywords that make the most sense for your business.
And paying for clicks is just the beginning.
Our ‘Paid Media’ team excels in offering advanced audience targeting through today’s most popular paid platforms such as Facebook, LinkedIn ads for B2B solutions, programmatic display campaigns, and even YouTube advertising. You name it, we can do it.
Have a website or business, but no idea where to get started? No problem. If you’re looking for PPC help to get your business on Google Ads, Facebook and the myriad of other paid media platforms, our comprehensive setup team moves swiftly, with extremely short turnaround times. We will handle everything from ‘Campaign Planning’ to implementation. Our setup services include:
Our Paid Media approach doesn’t stop simply at driving traffic! Our PPC experts take great pride in not only getting you set up but making ongoing campaign adjustments to produce the optimal performance for your campaigns. Afterall, while PPC campaigns are a quick way to get traffic to your site, they need constant care and attention to make sure you are getting the best possible return on your ad spend.
At TechWyse, our extensive pay-per-click experience allows us to laser focus targeting for all our your paid media efforts, all within the confines of your budget!
We do this by making ongoing optimizations and constant improvements to your campaigns. These could include adding changes in targeting via device or geo-targets, adding negative exclusions to keep your ad in front of the right eyes, and ultimately pulling the right levers to keep your PPC campaign humming.
We know it’s not enough to just be seen, we take full control of your campaigns so all you have to do is watch the conversions pile up!
to ensure your ads are being seen at the right time & for the right price
with data-driven decisions to improve your cost-per-conversion for the best possible ROI
We find out who is seeing your ads and more importantly who is converting
via our Premier Partner Relationship with Google
With a dedicated account manager
Test your latest promotion and improve the Click Through Rate to your site
How do your landing pages convert for PPC and how can we improve them?
Making sure you are tracking the right KPIs for conversion
TechWyse has more than 150 individuals all focused on the planning, launching, and optimization of your marketing efforts. Established in 2001, it’s safe to say our ongoing experience helps us build winning paid media campaigns. Whether you’re launching PPC in Toronto, (our home city!) Canada, or anywhere across North America, our team is dedicated to delivering measurable results!
Our cadence of accountability with our clients is something that truly sets us apart. Your dedicated account manager is there to answer any of your PPC related questions and will provide you with monthly review & performance meetings as well as recommendations for improving your account.
Our proprietary software AdLuge allows you to track not only your PPC campaigns but all your marketing efforts from a single location. See exactly who is converting from your campaigns and tie internal action to your leads. It is an intuitive software that allows real-time updates to your campaigns.
Being around since 2001 TechWyse was one of the first ever Google Ads Certified Partners. At TechWyse we are extremely proud to be one of only 3% of agencies qualified as Google Premier Partners. As a Google Premier Partner, we enjoy access to the latest betas and product set offerings that Google has to offer. This can give you a competitive edge in the already crowded Google Ads landscape.
Our Premier Partners status also allows us to have a direct line of communication to Google themselves. Our Google representatives work in unison with us to improve account performance and increase your visibility on the Google ad network.
Interested in learning more about how TechWyse can help your business ?
Feel free to reach us at 416-410-7090, or fill out the form below!
PPC campaigns are ongoing and ever-changing processes that are extremely hard to run successfully unless you have intimate knowledge of how pay-per-click campaigns run. Our PPC managers ensure that you’re targeting the best possible audience while staying within your budget!
While SEO takes time to start showing your website in search results, PPC is a near immediate solution to ranking on Google. We do constant upkeep on finding the most relevant keywords to your industry, and research what people are actually looking for to help get you showing up in SERPs fast.
Most likely! While we do work with budgets of any size, a bigger budget will make a difference. It will allow you to bid on higher targeted keywords, higher trafficked search terms, and will allow our team the freedom to find you a wider audience.
PPC campaigns are highly fickle. Between proper keyword research and distribution of budget between those keywords, maintaining your campaign takes strong knowledge in the ever changing world of pay-per-click advertising. Unless you’re a PPC expert with ample time to spare, it’s best to leave it up to a professional!