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Paid Media, also known as Search Engine Marketing, promotes content online to drive traffic and leads to your website. Paid Media involves PPC, social media ads, paid search results ads, display ads, video ads, and more.
With paid media and online marketing, you can visually outrank your competitors in minutes without a long-term SEO strategy. With social media ads, you can generate leads from relevant demographics. Having one or combining these strategies can lead you to quick success with your online campaign.
In fact, for PPC, as many as 40% of clicks conducted on high commercial intent search queries can be attributed to the first three ad positions. That’s a percentage your business can’t afford to miss out on.
TechWyse can help you drive targeted traffic to your website by placing ads in the right places for the right audience to see them.
Our Paid Media team excels in offering advanced audience targeting through today’s most popular paid platforms such as Facebook, LinkedIn ads for B2B solutions, programmatic display campaigns, and even YouTube advertising. You name it, we can do it.
If you’re looking for quick results to gain traffic and leads for a particular service or product, PPC (aka Paid Search) and Google Ads is the way to go. With the right budget, you will see strong growth by having your ads appear at the top of Google search results.
Display Advertisements are the visual ads that you see on various websites. These can be small or large squares or banners and are placed in various spots on the website. Display ads are great for brand exposure as they are highly targetable for your preferred demographic.
Retargeting, or Remarketing, is an advertising strategy that involves serving ads to users after they’ve visited your site. It helps build brand legitimacy and also helps bring in sales from visitors that were not quite ready to convert the first time they landed on your site.
Social sites, like Facebook and Twitter, offer highly targeted advertising opportunities based on user demographics, interactions, and history with brands and peers. We can use this information to serve users valuable, accurate ads based on their needs and interests within the social network itself.
It doesn’t matter if you’ve already started a campaign or have no ad experience at all; our paid media team can help create and optimize a great campaign for your business. We will handle everything from campaign planning to implementation. Our setup services include:
Our paid media approach doesn’t stop simply at driving traffic! Our experts take great pride in getting your campaign set up for success and managing ongoing campaign adjustments to produce the optimal performance. After all, these ad campaigns need constant care and attention to ensure the best possible return on your ad spend.
We do this by making ongoing optimizations and constant improvements to your campaigns. These could include adding changes in targeting via device or geo-targets, adding negative exclusions to keep your ad in front of the right eyes, and ultimately pulling the right levers to keep your ad campaign humming.
We know it’s not enough just to be seen; we take full control of your campaigns, so all you have to do is watch the conversions pile up!
Ensure your ads are being seen at the right time and for the right price.
Data-driven decisions are used to improve your cost-per-conversion for the best possible ROI.
We find out who is seeing your ads and more importantly who is converting.
Via our Premier Partner Relationship with Google.
With a dedicated account manager.
Test your latest promotion and improve the click-through rate to your site.
How do your landing pages convert for PPC and how can we improve them?
Making sure you are tracking the right KPIs for conversion.
TechWyse has highly trained and experienced individuals focused on the planning, launching, and optimization of your marketing efforts. Established in 2001, we’ve grown with paid media as it has evolved over the years, allowing us to build successful paid media campaigns for businesses of all sizes. Whether you’re launching a paid campaign in Toronto (our home city!), Canada, or anywhere across North America, our team is dedicated to delivering measurable results.
Our cadence of accountability with our clients is something that truly sets us apart. Your dedicated account manager is there to answer any of your paid media and PPC related questions. They will also provide you with monthly review and performance meetings with recommendations for improving your account.
Our proprietary software, AdLuge, allows you to track not only your paid campaigns but all your marketing efforts from a single location. See exactly who is converting from your campaigns and tie internal action to your leads. It is an intuitive software that allows real-time updates to your campaigns.
As one of the first-ever Google Ads Certified Partners, TechWyse is extremely proud to be a Google Premier Partner. As a Google Premier Partner, we enjoy access to the latest beta features that Google has to offer. This can give you a competitive edge in the already crowded Google Ads landscape.
Our Premier Partners status also allows us to have a direct line of communication with Google. Our Google representatives work in unison to improve account performance and increase your visibility on the Google ad network.
PPC campaigns are ongoing and ever-changing processes that are extremely hard to run successfully unless you have intimate knowledge of how pay-per-click campaigns run. Our PPC managers ensure that you’re targeting the best possible audience while staying within your budget!
Most likely! While we do work with budgets of any size, a bigger budget will make a difference. It will allow you to bid on higher targeted keywords, higher trafficked search terms, and will allow our team the ability to find you a wider audience.
There are many benefits to display advertising, including:
Your website will have a cookie that sticks to anybody who visits the online footprint, allowing you to advertise your products and services on the other websites they view. You can even increase the number of times they see your ads during the peak times they’re most likely to convert!
We market in the Google display network, but we also retarget our clients’ ads on places like Facebook and Twitter. Our goal is to get as many eyes on your website as possible, so your ads will be retargeted where our experts see the best fit.
There are two ways to do retargeting campaigns: CPC (cost per click) or CPM (cost per thousand impressions). CPM charges you for every thousand impressions of your ad display, whereas with CPC, you’ll only get charged when someone clicks on your ad. We retarget using CPC, which saves you money by ensuring you’re only paying for people interested in your services!
At TechWyse, our paid media team has experience running ads on the biggest social media platforms, like Facebook/Instagram, Twitter, LinkedIn, and Pinterest. We’ll help you determine which platforms would be the best to generate leads and develop a social strategy based on your clientele.