Google Display Ad Dimensions 2021 [Infographic]

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights.

Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.

Are you unsure of which Google Display Ad measurements you should use for your image? We will assist you!

We’ve included an infographic below to help you learn about the various Google Display ad dimensions available!

File Formats Supported by Display Ads

For display ads, Google will only accept files in the following formats.

• JPG
• PNG
• GIF

Experts recommend JPG over others because of its excellent compression capabilities, so if possible, use JPG file formats.

Standard Display Ad Dimensions for Google Ads

We’ve put together a list of the most popular Google Ads display ad sizes in pixels below.

Remember that no banner ad can be more than 150KB in file size, regardless of its dimensions.

• 200 x 200    Small square
• 250 x 250    Square
• 300 x 250    Inline Rectangle
• 120 x 600    Skyscraper
• 468 x 60      Banner
• 300 x 600    Half-Page ad
• 160 x 600    Wide skyscraper
• 728 x 90      Leaderboard
• 970 x 90      Large leaderboard

Display ad Dimensions for Mobile

• 320 x 100   Large mobile banner
• 320 x 50     Mobile banner
• 300 x 50     Mobile banner

The Most Recommended Google Ads Display Sizes

  1.  Square (250 x 250)

Square is a versatile format that works well on both portable electronic devices and computers. It can adapt itself to the most accessible areas on websites because it is a responsive ad form. It’s easy to organize images and text on these, and adaptable commercials make it simple to reach out to previous viewers.

   2.  Medium Rectangle (300×250)

On Google’s display networks, the medium rectangle is the most common banner format. Since it works well for mobile, text, and display, it is a popular choice among advertisers. Because it is compatible with all devices, this format is used in 34% of all advertisements. Even so, Google suggests keeping just half of an ad this size above the fold and hiding the other half to avoid overwhelming users.

  3.  Large Rectangle (336×280)

When used in sidebars and primary content, this is an ideal size that performs well. Since it’s evident, most publishers prefer it. However, the Large rectangle display ads don’t function for mobile display ads, but they perform similarly to medium rectangles. We’ll notice them more often at the ends of posts and embedded in-text.

   4.  Banner (468 x 60)

When most people visit a website, the top of the page or above the fold is the first thing they notice. Banner ads roll across the top of the page, catching the eye and setting off your remarketing campaign. In comparison to the leaderboard ad, they are normally thin and long.

   5.  Leaderboard (728×90) 

The leaderboard is a well-known ad format that is commonly seen in forums. It grabs the audience’s attention quickly because of its size and can be seen just above the navigation bar. The long horizontal width increases its effect on viewers and increases their likelihood of clicking it. Since they are in a ‘viewer friendly’ format, larger ad sizes perform better than other dimensions.

  6.  Half Page (300×600)

It occupies nearly half of the web page, making it ideal for increased interaction. It has a more significant impact on the viewer due to its scale. 300×600 is one of the fastest-growing ad sizes in terms of views. This reflects a trend in which advertisers are providing more visually impactful ad sizes that brand marketers prefer.

  7.  Mobile banner (320 x 50)

In a mobile web browser, the 320×50 is usually displayed as an adhesive unit at the top or bottom of the screen, or inside the body of the text. For branding campaigns, the 320×50 is ideal, particularly where high viewability is needed.

   8.  Large Mobile Banner (320×100)

Large Mobile banners are only displayed on mobile devices. Since its height is twice the standard 320 x 50 mobile leaderboard banner, it fits the width of mobile device screens.

   9.  Skyscraper (120 x 600)

The Skyscraper is ideal for showcasing downward descending visuals when placed in the sidebars. The narrow-width design will work in places where most larger ads can’t. It has a consistent promotional impact.

    10.  Wide skyscraper (160 x 600)

You can use wide skyscraper ads as your Google display ad size to help people recognize your brand. This is a convenient vertical Google ad size since there is more space available. These ads run along the sides of websites and cover a larger area than the standard skyscraper ad.

Bottom Line

When it comes to Display ads, there are a lot of choices. In addition to ad size, you can try out and test various models, colors, and materials to see what works best.

Ensure that images and the brand logo are optimized to give users a good impression. Always try to use simple, convincing headlines and text. Google provides 17 different ad sizes, and if you have the resources, you can try them all. If you’re on a tight budget, stick to the ad formats specified here for a better chance of getting impressions.

Post By Aswathy Narayanan (13 Posts)

Aswathy works as a social media analyst at TechWyse, an SEO agency in Canada. She has a keen interest in researching the latest social media trends. You can find her reading books and dancing after work hours.

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