Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter
Daily    Weekly
Please select captcha
The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

10 Tips For Increasing Conversions On Your Ecommerce Site

Website Design June 27th, 2013


Underestimating the significance of ecommerce web design is a mistake that can have a direct, negative impact on your bottom line. In an ever-changing and increasingly competitive industry, selling requires much more than a series of pages that look good. The good news is that creating a positive user experience on your ecommerce site doesn’t have to be complicated, in fact it’s better to keep things simple and straightforward.


Read on for 10 tips to optimize your ecommerce web design and turn visitors into paying customers:

Related Posts: 

E-Commerce Predictions for 2013
How To Improve Online Shopping Cart/Ecommerce Performance  

Remain Clutter-free

When a visitor lands on your page, there should be no question about what you sell. Clean white space with plenty of high-resolution images keep visitor’s on the page. A cluttered design distracts the audience and derails your sales opportunity.

Less Text, More Pictures

Again, customers rely on how things appear, so using more prominent pictures and less text in your storefront web design will entice your target audience.

Customers Believe in Testimonials

Over 50% of customers will look for reviews and testimonials about your products and services, before they decide to purchase. Since these will factor into your sales, go ahead and display a few quotes right on the homepage.

Set Yourself Apart from the Rest

How will you stand out from the rest of the 3 billion stores? One easy way to infuse your own unique story into your ecommerce web design is by creating an about us page. Remember, people buy from people. Visitors want to see the people and company behind the website. Also important is clearly showing potential customers why they should buy from you versus your competitor. What is your unique value proposition? Always convey how your customer will benefit by choosing your product or service.

Entice with Promos

A simple tactic to entice your audience is to use exclusive or promotional offers. Discounted or free shipping on your overstocked items provides an incentive for customers to buy. If you do offer discounts or promotions, make sure that you have the information clearly displayed on the home page.

Boost Credibility

Make it easy for potential customers to contact you and boost their confidence in the sale. Every successful ecommerce web design should include a bold phone number, displayed above the fold. Include any associations or memberships you are a part of and provide security information so that a consumer can feel safe buying from you.

Simple Navigation

Make sure that your site’s navigation is easy to understand and allows your visitors to quickly find what they are looking for. Each page or section should be labeled clearly so that a visitor knows exactly what to expect when they click on a link. Another important tip is to keep main navigation elements where people expect them – things like contact and company information, FAQ, etc. are generally in the same area on most sites – remember keep it simple.

Get Rid of Slow-loading Pages

Structure your web design for optimum page performance. Visitors will click away from your site if your pages load too slowly.

Offer Informative and Unique Product Descriptions

The quickest way to kill a sale is to offer bland, boring descriptions. Get the visitor excited and describe what they get by ordering from you.

Know Your Customer

Take a look at your ecommerce web design and ask if it offers your audience everything needed to make the sale. If you have not done so already, spend time developing audience personas and make sure your content aligns with their concerns and needs. Provide different types of content for the various stages of the buying cycle to increase conversions. Include content that answers the most common questions you hear about your product or service from your customers.

These 10 tips include crucial elements that can increase conversions on your ecommerce site.

Post By Mari Joss (1 Posts)

Mari Joss is a web designer at http://www.MinneapolisWebDesign.com. She is passionate about all things design and does custom t-shirt screen printing during her spare time for fun.


Mari Joss is a web designer at http://www.MinneapolisWebDesign.com. She is passionate about all things design and does custom t-shirt screen printing during her spare time for fun.
Post a Comment
Send me SEO tips!



Daily    Weekly

Like us on Facebook

TechWyse Internet Marketing

10 Tips For Increasing Conversions On Your Ecommerce Site

Read time: 3 min