Website Design June 27th, 2013
Underestimating the significance of ecommerce web design is a mistake that can have a direct, negative impact on your bottom line. In an ever-changing and increasingly competitive industry, selling requires much more than a series of pages that look good. The good news is that creating a positive user experience on your ecommerce site doesn’t have to be complicated, in fact it’s better to keep things simple and straightforward.
Read on for 10 tips to optimize your ecommerce web design and turn visitors into paying customers:
When a visitor lands on your page, there should be no question about what you sell. Clean white space with plenty of high-resolution images keep visitor’s on the page. A cluttered design distracts the audience and derails your sales opportunity.
Again, customers rely on how things appear, so using more prominent pictures and less text in your storefront web design will entice your target audience.
Over 50% of customers will look for reviews and testimonials about your products and services, before they decide to purchase. Since these will factor into your sales, go ahead and display a few quotes right on the homepage.
How will you stand out from the rest of the 3 billion stores? One easy way to infuse your own unique story into your ecommerce web design is by creating an about us page. Remember, people buy from people. Visitors want to see the people and company behind the website. Also important is clearly showing potential customers why they should buy from you versus your competitor. What is your unique value proposition? Always convey how your customer will benefit by choosing your product or service.
A simple tactic to entice your audience is to use exclusive or promotional offers. Discounted or free shipping on your overstocked items provides an incentive for customers to buy. If you do offer discounts or promotions, make sure that you have the information clearly displayed on the home page.
Make it easy for potential customers to contact you and boost their confidence in the sale. Every successful ecommerce web design should include a bold phone number, displayed above the fold. Include any associations or memberships you are a part of and provide security information so that a consumer can feel safe buying from you.
Make sure that your site’s navigation is easy to understand and allows your visitors to quickly find what they are looking for. Each page or section should be labeled clearly so that a visitor knows exactly what to expect when they click on a link. Another important tip is to keep main navigation elements where people expect them – things like contact and company information, FAQ, etc. are generally in the same area on most sites – remember keep it simple.
Structure your web design for optimum page performance. Visitors will click away from your site if your pages load too slowly.
The quickest way to kill a sale is to offer bland, boring descriptions. Get the visitor excited and describe what they get by ordering from you.
Take a look at your ecommerce web design and ask if it offers your audience everything needed to make the sale. If you have not done so already, spend time developing audience personas and make sure your content aligns with their concerns and needs. Provide different types of content for the various stages of the buying cycle to increase conversions. Include content that answers the most common questions you hear about your product or service from your customers.
These 10 tips include crucial elements that can increase conversions on your ecommerce site.