SEO is a cost-effective marketing strategy that helps you generate revenue for months, years, and even decades. To have an ongoing profitable SEO strategy, you have to tweak it with updates and trends.
If you want to bring high-quality traffic to your website that generates long-term revenue with unlimited return potential, invest in SEO.
Why SEO Should be a Priority and How it Can Increase Revenue
SEO is the backbone of many successful digital marketing strategies that directly or indirectly contribute to improving your revenue streams.
Once you invest in SEO, you will notice more phone calls, online visitors to your website, and more traffic to your eCommerce store or physical business because SEO allows your business to be discoverable 24/7.
Once you invest in SEO, Google ranks your website all the time. As a result, you will be able to get passive leads & income.
Apart from this, SEO contributes to various factors, including website traffic, brand credibility, brand awareness, target marketing, a better user experience and more, all of which directly contribute to generating leads, thus improving sales and overall revenue.
The goal behind SEO is to optimize your website for both the user and search engine to achieve long-term revenue goals. In this article, we will walk you through various aspects that you can improve with SEO which are crucial for generating long-term revenue.
Let’s get started and look at eight reasons why investing in SEO is essential.
1. A faster and more reliable website
Customer experience is everything when it comes to scaling profits. A faster and more reliable website is key to great customer satisfaction, increasing conversions, and minimizing bounce rates. So, how do you ensure a great customer experience to have a win-win situation?
Optimizing your website for both users and search engines makes it fast and reliable. Adding easy-to-navigate pages, a user-friendly design, and optimizing content for search intent makes it a reliable source.
Together this gives a great user experience. On the other hand, a slow-load website has a higher bounce rate, and thus it is de-ranked by the search engine.
2. Results in increased traffic
Getting consistently higher traffic helps businesses improve revenue by strengthening the actions that lead to more conversions, including more clicks, more engagements, and better brand awareness.
For example, receiving traffic from potential customers may result in them signing up for a program you offer, buying a product, or purchasing your services. The right traffic allows you to reach your target audiences already in the sales funnel or ready to take action.
Since customers are already aware of the product, it’s now time to take action, which is stage five of the sales funnel.
Stages of the sales funnel:
Following are the six stages of the sales funnel.
Organic ranking in a search engine brings you 24/7 business
When you optimize your website for certain targeted keywords, they attract the right audience 24/7. These are the keywords people generally use when they are looking for the products or services you offer.
People search for products, services, and information all the time, so once your website is optimized, it will keep attracting your target audience around the clock.
3. Builds trust and credibility with potential customers
A website ranked on the first page of Google loads faster and is considered more reliable than those on pages 2, 3, or 10.
Page 1 is where your target audience sees your website often, making it more credible and trustworthy. According to SEO Stats by DemandSage.com, 90% of the total traffic for a certain keyword goes to the first page, and the first three ranked websites get 60% of that traffic.
The higher you rank in search engines, the better brand credibility and trust you will earn.
Your buyers’ journey always starts with a “Query.”
These queries have an underlying buying intent, whether it is to buy a product or a service.
If you understand the purchase intent and optimize your website for that specific query or a list of queries, you will have a higher conversion rate, thus improving revenue. Here’s what you can do,
- Understand the search intent
- Work on the seed keywords
- Create pillar pages
- Create cluster content
If you provide what your target audience is looking for, they are likely to make a purchase, thus improving revenue.
4. Attracts the right audience
You don’t have to push through all the marketing strategies to attract the right audience; you have to optimize your website for the search engine. SEO attracts the right audience who are in the sales funnel.
Unlike paid advertising, SEO can be more cost-effective than pay-per-click ads (PPC), where you pay for every click even when each click doesn’t translate into a purchase.
a. Organic traffic captures 40% of total revenue
With SEO, you attract the right audience and guarantee great ROI. Research shows that organic traffic captures 40% of the overall revenue by enabling you to target ideal customers,
- Who are actually interested in your brand
- They are already engaged with your product/service
- They are people who are ready to make a purchase
- You don’t have to convince them to buy your product
To make sure you attract the right audience, you have to do a competitive analysis, work on the ideal customer profile, and identify various parameters.
Remember: Right message + right time + right audience = great ROI
5. SEO captures local leads
Once your website is optimized, it captures local leads. It mainly works when you are providing a specific service in your local area. Some examples could be lawn mowing services, residential plumbing services, carpet cleaning services, home electric work services, etc.
When looking for services, people often use keywords like carpet cleaning services near me, carpet cleaning services in ABC city, or same-day carpet cleaning services. If your website is optimized, you will receive targeted traffic, which is more likely to convert into customers.
When someone puts a query in a search engine, it organically leads them to your website. As a result, they will likely make a purchase from you.
6. Improves brand awareness
When your website consistently appears on the first page of the search results, your business gets noticed among your target audience. They find you and click on your website more often.
As a result, you get higher traffic, and it also helps you improve your targeted followers on social media profiles, thus improving brand awareness.
Consistently investing in your SEO increases brand awareness among current and prospective customers.
As they become more familiar with your brand and what you can deliver, it again improves your brand credibility. Once you have earned the trust of your customers, they will keep coming back to you.
Research has proven that happy customers share their experiences with at least five other people, and in this way, a brand’s reputation is built over time.
7. Increases your conversion rate
Find the list of keywords with informational intent and purchase intent using SEMrush to improve your website conversion rate. People come up with various lists of queries depending upon which stage of the sales funnel they are in.
For example, if a customer wants to build a website and buy a domain name, they will search for a query like,
Source: Google SERP
In this case, the customer is in stage 5 of the sales funnel, which is “Action,” and if your list of keywords is aligned with his queries, they will buy from you.
And, if they are in the “Awareness” stage, they will still be interested in knowing more information about your product or service, which is again a potential customer with a higher chance of a conversion.
Optimizing your website for these various sets of keywords coupled with high speed and an interactive interface helps the visitor to stay long on your website.
The longer a visitor stays on the website, the higher the conversion rate, i.e. higher the chances that they would make a purchase (or whatever the desired action is).
You can generate revenue by targeting keywords with higher purchase intent. If you are already familiar with PPC, then you must have a wealth of knowledge about it. Add search queries with a purchase potential to your SEO strategy for generating long-term revenue.
8. Provides a better user experience
SEO skill development helps you target your customer at the right time with the right product/service creating a win-win situation. If you succeed at providing a better user experience, people will keep coming back to you.
Whether you introduce a new product or launch new services, your existing customers who trust your brand are likelier to try it at first.
SEO helps you provide a better user experience, generating more revenue in the long run. As a result, your target customers are more likely to
- Come back: Based on past experience, they come back, and it’s easy to retain them. Acquiring a new customer costs you five times more than keeping an existing customer.
- Tell their friends: Word-of-mouth marketing can be done best by current customers.
- Write great reviews: – they write great reviews, thus helping you improve your brand credibility.
When you know that your website is ranking and appearing in search results, you know that SEO is working and you are getting a return on your investment (ROI). It is a process which keeps going on for months and even years.
As the ranking improves, the ROI increases. So from the long-term revenue generation point of view, SEO is the best digital marketing strategy.
Want to learn more about everything SEO can do for your business and how it can support your current marketing efforts? Get in touch with a TechWyse expert and learn how you can take your business to the top.