Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!
Website Analytics February 14th, 2013
The success of a business depends on the amount of time spent by your target audience on your website. If the bounce rate of your site is high, you need to reconsider some factors and find a solution for it to make your site successful. Most of the time, a website’s bounce rate increase due to errors in web development. It could be due to a bad design, long loading time or unorganized navigation system. If you want to learn how to improve your website bounce rate, here are some tips that you might find helpful:
When a potential customer visits your website for the first time, the first thing that he will notice is the content and layout design of your site. If he finds the homepage design appealing, he will surely go deeper and explore your products or services. Therefore, your website should be designed with a professional layout to catch the attention of your visitor. As much as possible, pay attention to your website’s readability, contrast and colors. Unprofessional fonts and bad color combination will surely affect the interest of your visitor, as well as the appeal of your website. You should also double check your site’s content to ensure there’s are no spelling or grammar mistakes.
One thing that you need to remember is that time is gold, not just for you but for your visitors as well. If someone goes to your site, he will not wait for a long time just to see the contents and what you have to offer. In case the loading time of your website is long, your visitor will surely skip and look for another site. To avoid this, make sure that your site is optimized for faster page loading. If you could, eliminate unnecessary flash elements and load fewer images to make it faster.
Another reason why some websites have a high bounce rate is due to the poor navigation system. When putting up your website, make sure that all navigational links are placed on top of the page, where visitors can easily see them. If you prefer using a drop down menu, ensure that the primary categories are placed properly in the menu bar, along with the subcategories.
The first thing being checked by some website visitors is the site’s “About Us” page in order to get an idea of what is being offered. To help your potential customers understand your service or product, make sure that everything is clearly stated on that page. This may not increase your bounce rate immediately but if you do have a transparent “About Us” page, you can start establishing the identity of your brand and this will eventually lower your website’s bounce rate.
Pop ups can be very irritating and this can surely drive visitors away from your website. To avoid this from happening, make sure that you do not use pop ups on your site. Advertisements, on the other hand, are considered as the major source of income or revenue for most websites. In case you cannot get rid of all the advertisements on your site, try to minimize the number of ads to free your website from clutter.
Following the aforementioned guidelines can surely help you improve the bounce rate of your website. However, if you cannot make the changes on your own, it would be best to hire a professional web developer instead so that you do not mess up your entire website.