Search Engine Optimization February 15th, 2018
One of the finest advantages of online marketing is that it can continuously yield Return On Investment, or ROI, for costs that can be considered essentially minimal. You’ll likely see better returns from online marketing than you will from solutions like television, radio, or billboard advertisement.
Now that’s not to say these more conventional means of reaching target markets aren’t to some degree effective. It’s just that they’re not generally as effective as they could be. With a billboard, if you’ve seen it once, then you’re not likely to give it any special consideration on your drive to or from work in the morning, unless there’s a traffic jam; in which case you’ll likely be more focused on how late you’re going to be, than the billboard. Meanwhile, with SEO and other targeted marketing strategies, it becomes possible for businesses to design content that will be deliberately sought out by their demographic(s). This is done through tools such as keyword planning, phrasing, titles, images, videos, and the dissemination of value-rich content through guest blogs who reach audiences matching demographic criteria.
If you want to excel at targeted content creation and dissemination, there are a few things to keep in mind. This process of Search Engine Optimization will be explored closer, along with several tips that can help you most usefully employ it going forward.
ROI was mentioned earlier, and it turns out that in terms of SEO, there are some considerable tools available out there that you can put to work measuring your online marketing campaigns to see if they’re working for you. These tools can measure specific kinds of impact and influence.
How many people viewed your content? How many people clicked on backlinks which sent them to your primary website? Of those people, how many made an online purchase, or contacted you to answer some questions? A conversion may be better than a sales lead, but then a sales lead is already halfway converted—provided they’re truly a lead. With that being said, you can’t just call someone a lead because they’ve been made aware of your services. For instance, very few men ever buy feminine hygiene products, and virtually all men are aware of their existence. If a man is buying feminine hygiene products, odds are he’s been requisitioned to do so, and is not purchasing them for himself. While this may not be the case in a minority of instances, it will be with the majority of them. So you’ve got to parse your data properly.
If your data says non-demographic buyers are characterizing sales, look for a hidden trend pushing this reality. With the example mentioned earlier, it was the wife sending the husband (or the girlfriend sending the boyfriend) out for supplies. It wasn’t the male getting them for himself. Well, the same is going to be true in many areas of sale. You must learn to identify your demographic, and avoid falsely attributing success to anomalous information. One thing parsing ROI stats derived from SEO strategies will do is help you learn how to properly parse data.
This can be one of the most important marketing skills out there, and unfortunately it can’t be specifically taught to diverse businesses, as the data will always differ. So you see it’s not just important that you get the right SEO tools for the job, but that you inform yourself as to their proper use.
Another recommendable tip is to utilize solutions like Linkio which use the latest technology to help provide you with the most accurate, actionable data in terms of SEO; according to the site: “Linkio’s AI uses predictive analytics to guide your anchor text strategy.” Anchor texts are that which draws potential clients to your site. Basically, they’re going to go on the internet and conduct a search of some variety. Once they’ve done that, they’re going to comb down the SERP (Search Engine Results Page) that pops up. Generally they’re not going to click on anything past the first page.
If you’re on the second, you may see some traffic increase, but this is increasingly unlikely. Your best bet is going to aim for getting your business listed in the top five results. You want to be number one, if at all possible. A great way to do that is through keywords.
You want keywords that describe your business accurately, but don’t saturate the content you design and disseminate. Plan for keywords that have statistically vetted levels of directing potential clients to your site. You definitely need tools to identify these, as they are not always intuitive. That’s where solutions like Linkio come in. You want to use the right keywords, and in the right size. There are long-tail keywords, short keywords, and tags. Tags are usually proceeded by this symbol, “#”, and widely used across social media. Metatags additionally are anchor points for search engines, and are contained in the coding of a given web-page. You want to employ keywords and tags that are known to be statistically effective.
When you provide useful content disseminated across a wide range of guest-sites, with the right sort of tags, metatags, keywords, and long-tail keywords, you’ve taken a very solid step in the right direction. As you streamline your content creation and dissemination process, keep numbers on effectiveness, and don’t be neglectful of experimentation. Sometimes the time of day you post your content will be more or less amenable to your demographic, so be sure to know this reality and act accordingly. If you were to sum this entire piece of writing up, one phrase would do it: collect the data, and apply it appropriately.
Provided you get enough information, and you know what to do with that information, you can see exceptional success in your online marketing endeavors. One last tip: give yourself a time-limit, but make it generous. Within a year, a concerted application of these principles should yield ROI requisite to continue online marketing in this way.
If you haven’t seen the success you seek in that time, it may be time to pursue different tactics. With this in mind, it is generally recommendable to work with professional agencies. This can definitely help maximize your overall impact and minimize associated expenses.