Since the pandemic first started, North America has seen an influx of Medical Spas open up to serve the needs of others. With all the new competition, clinics both young and old are constantly locked in Google’s algorithmic battle for keyword and ranking supremacy.
With that being said, there are still many ways that your Medical Spa can benefit from digital marketing. By following a carefully curated strategy, you can watch your spa flourish and stay ahead of the competition. If you don’t know where to start, here are the five tips that I consider most important as we wrap up 2023:
Expand Your Online Presence
While this is the most obvious, it’s also the most overlooked. This is, after all, a Digital Marketing blog. Elite Medical Spa recognized this and approached TechWyse’s subsidiary, MedSpa Marketing, in order to take care of its web development and other marketing services.
Search Engine Optimization
If you can’t be found, you can’t sell. That’s why search engine optimization (SEO) is integral for every business. Having your site send the right signals to Google is imperative in a competitive market. This is vital to Toronto internet marketing campaigns.
You can accomplish this by optimizing your website’s images and written content. Hiring an expert who can navigate Google’s complicated algorithm can significantly boost your chances of being chosen by new clients. Before you know it, your business will be on the top page of Google, outranking your greatest competitors.
Social proofing is everything nowadays and if your clinic isn’t active on social media and highlighting all of your different services, then you are missing out. Facebook, Instagram, Pinterest, and TikTok are your four go-to platforms to showcase your results, testimonials, and any other content you think will help your brand attract new customers and retain older ones. On top of that, social media also gives you the opportunity to connect with your clients and nurture a loyal following, leading them to stay invested in your services.
Targeted Marketing Campaigns
Pay-Per-Click Advertising (PPC)
PPC is the fastest way to attract new customers. Yes, the cost-per-acquisition can be a loss leader. But in some cases, it can create a steady stream of clients that stay with your business long-term.
Facebook, Instagram, TikTok, and Google all offer PPC advertising, with the first three really emphasizing visuals and creatives. Google’s traffic is typically directed to the website, which makes it all that more important to ensure your sales funnel is made for the users to convert into new clients!
Once you have a client, how do you keep them coming back? Yes, the aforementioned social media marketing helps, but email marketing is just as, and sometimes, more effective.
Hitting your customers with consistent, useful information and advantageous promotions will keep your client retention rate higher, especially in a competitive market.
Trust and Credibility
In a beauty industry, like medical spas, that have slightly invasive procedures, you want to feel comfortable with the people you are working with. That’s why trust and credibility are integral not just for business but your online presence as well. But how do you even begin to build trust with your clients? That brings me to my next point.
Online Reviews and Testimonials
Encouraging satisfied clients to leave positive reviews on platforms like your Google My Business page will help serve as social proof of your clinic’s excellence.
A prospective client is much more likely to go with someone who has 75 positive reviews versus one with 20 good reviews and 7 bad ones. Responding to reviews also shows that you are considerate, even if they aren’t the most positive.
Your medical spa will undoubtedly offer similar services to people in your area, so how do you stand out from the rest? Educational content that walks the client through the experience of your services can help ease the trepidation people experience over medical spa procedures. This can be in the form of blogs or infographics, for instance. You can see an example of how we do this for Skin6 Treatments.
Measurement and Tracking
One of the significant advantages of digital marketing is the ability to track and measure the results of your marketing efforts. Having a Customer Relationship Management (CRM) platform, such as AdLuge, is incredibly important for online success.
If Google Analytics is something you are unfamiliar with, then I suggest giving us a call right now. This is the most important way to track your metrics and see how your customers interact with all of your online Google assets.
Updating your assets consistently will help you stay competitive, but so will auditing your site and working with a Digital Marketing Agency that specializes in MedSpas. Here are two other ways you can stay competitive:
Adapting to Changing Trends
Whether it’s a new Google Core Algorithm update or a new social media platform like TikTok, keeping up to date is essential to stay ahead of the competition in the MedSpa industry.
Ever gone on the mobile version of the website and found that it doesn’t respond as well as it does on the computer? So many businesses fail to consider how websites and all digital assets look on smartphones. Be considerate when updating your assets and make sure everything is mobile friendly.
In conclusion, digital marketing is not just a luxury but a necessity for medical spas in today’s digital-driven world. By investing in digital marketing strategies, you can connect with your audience, attract new clients, and ultimately grow your medical spa business.
Don’t miss out on the opportunities that digital marketing can offer. TechWyse Internet Marketing specializes in everything from SEO and PPC to Content and Social Media Management. We are backed by an expert team that is ready to ensure all of your Digital Marketing needs are met. If you’re ready to get ahead of your competitors, call TechWyse today at (416)-410-7090 or contact us here.