The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

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October 11th, 2018
With the rise of banner blindness and ad-blocking, and with more people using streaming services instead of watching TV it’s a challenge now for brands ...
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October 10th, 2018
Internet marketing culture demands that brands continually re-evaluate their marketing strategy to stay fresh and current. It’s not about reinventing the ...
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October 9th, 2018
Happy Tuesday! This week we are covering Facebook’s new Nearby Friends feature with a Snapchat style map and website redesign mistakes that destroy SEO. ...
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October 4th, 2018
Google Search Ads are, by nature, lower on the funnel channel; it helps you get to your target market when they are already in need of your services, ...
Negative keywords for google ads
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October 4th, 2018
That brief moment of excitement when someone clicks on your ad can quickly be diminished when you realize that they aren't the type of lead that you're ...
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October 2nd, 2018
Happy Tuesday! This week we cover Google's new search feature announcement during its 20th-anniversary event, some Facebook-related news including several ...
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September 25th, 2018
Happy Tuesday! This week we cover Instagram adding GIFs in direct messages and how Facebook Live can get you more engagement. We will also discuss five ...
Lifecycle Marketing
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September 24th, 2018
It is evident to most that in order to enjoy recurring sales and keep your customers coming back for more, you need to properly engage them. It also goes ...
Reputation management
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September 21st, 2018
A company’s reputation can go south quickly, both from a traditional PR perspective and digitally. There are few things worse than when a bad piece of ...
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September 20th, 2018
The term “window shopping” still exists, despite it being done on a computer screen and not in front of a store window. It’s one of those terms that ...
audience targeting
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September 19th, 2018
Digital marketers continue to invest in more effective paid media strategies as opposed to traditional marketing efforts, where, for example, a banner ...
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September 18th, 2018
Happy Tuesday! This Week in Internet Marketing, we’re covering Facebook's new advanced image recognition capacity while also looking at Google's new ...

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