Google Website Optimizer allows users to test different versions of site content. This allows you to determine what will best attract website visitors and lead them to convert to an end goal. A/B Testing and Multivariate Testing are the type of tests that help measure this in Google Website Optimizer. Using A/B Testing, the variation [...]

The most important thing to do when developing your landing page is to ensure you understand what the goal of the web page is.  In the internet marketing world this is what we call landing page optimization. On an ecommerce site your final goal is usually for somebody to purchase something. On most other [...]

I?m taking a little hiatus from the regular analytics tip this week! Sparked by the joy of the festive season and my feeling that there are still a number of things that you can do online that will make a big difference to your bottom line this year and help get next year kicked off [...]

Over the last few years the word "Flash" and "Web Design" have become the antithesis of each other if you are interested in receiving a high search engine rankings.  Flash programming while quite popular in the late 1990’s and early 2000’s is not as friendly to search engines which prefer HTML.
So one of the questions [...]

In the Internet marketing industry we talk a great deal about website conversion and usability.  It usually starts with determining what the goal of your site is and then figuring out how to get people to attain that goal.  For most companies the goal of the website is either to generate a lead or to [...]

Every business has a goal or purpose. Many business related websites today count on their website for lead generation.  Currently, over 80% of our own clients will tell you that their end goal is to generate a lead online.  A lead is then considered anyone that emails or calls the company. 
After we setup a client and begin [...]

One of the most important, yet grossly neglected area of Website Design process is in the selection of the font and font size . Few designers realize that the font and font size can have a great impact upon the visitor’s initial impression and can significantly effect the overall bounce rate of visitors coming to the [...]

Have you ever been to an ecommerce website or any other website that sells products on it, only to be frustrated and/or uncomfortable about providing personal information or credit card numbers? In most cases, there are three major reasons why you may not feel confident:
1. There is no phone number to contact anyone if there [...]

For many ‘business driven’ websites, the ultimate aim of all your efforts is to draw in visitors and either generate a lead or sale online.  But how do you get them to keep coming back for a 2nd, 3rd, & 10th time?
The Value of a Repeat Customer
Several surveys have revealed that customer acquisition is an expensive affair. [...]

One of the common elements that run through all successful websites is the existence of a “testimonials”section. Why has a “testimonials" link become an indispensable part of every successful website development and website marketing process? The answer – testimonials build credibility, confidence and trust and dispel uncertainty and mistrust that most people could conceivably [...]

To most online marketers, driving traffic to a website is considered the ultimate aim of your internet marketing plan! Site owners tend to measure the success of their online business by the amount of traffic they are able to generate. This however, is often not accurate. Driving traffic and getting visitors no doubt is of paramount [...]

In my previous post describing a sales funnel development case study, I described a particular client that came to us to help them improve the conversion rate of website visitors. I also explained what steps we took to figure out what the problem of the website was.
If you haven’t read Part 1 of Perfecting Your [...]

Many people have been interested in a recent post that I made with regards to the importance of building a Sales Funnel in your website. I have received comments from people telling me that the idea is compelling and the thought of increasing website conversion rates without increasing internet marketing ad is something that [...]

If you’d ask me how many scientists are needed to remove a wall nail – well the obvious answer is NONE. Jokes apart, if you really want it to happen then you can persuade the nail to come off the wall.
Do I sound crazy? Well, that’s exactly what it means to persuade somebody to [...]

Is your ‘About Us’ page doing all it can for your company?
Are you simply cramming your website with a laundry list of items that helped you get to where you are now?  Did you ever realize when someone does a search for your company that the ‘find’ usually ends up being your root domain and [...]