As the popularity of internet marketing grows, competition between business owners becomes ever more ferocious. What used to be a world dominated by door-to-door salesmen and print advertising, is now a place where the term “Google it” should practically be …
Posted in Website Conversion
This week’s conversion tip is quick, easy, and can have dramatic results. I’m going to talk about your goal funnel, but in a specific way. We’re going to look at how you present your various product and service options to …
Posted in Website Conversion
I’m going to say it right off the bat: I’m excited about this blog post! This is a gem I’ve been wanting to write about for a while and I’ve decided that now is a good a time as any …
Posted in Website Conversion
When shopping on an eCommerce website, not every customer who wants to buy is going to buy today. Sometimes, when we’re shopping online, we’re merely collecting information for a later purchase. Because of this, while your website may do a …
Posted in Website Conversion
In my last post, I spoke about writing customer focused website content. In this post, I will focus on the path your visitors take through the website to reach the end goal via the calls to action found in and …
Posted in Website Conversion
When I do our email marketing here for TechWyse I am constantly testing subject lines, copy and the placement of various elements and images. I wanted to share with you a recent set of changes that I made to our …
Posted in Website Conversion
Whether it is for a client or for my own surfing, I look at a lot of websites each day. One of the things that I try to do when looking at a website is actively think about whether or …
Posted in Website Conversion
We love working with ecommerce websites. The potential for growth is larger due to the fact that we’re working directly with the sales engine itself. Instead of sending leads through to a sales team, which may or may not close …
Posted in Website Conversion
Heat Mapping Your Site To The Next Level One of the buzzwords that has become hot in the search engine marketing industry over the last year has been ‘conversion’. More specifically – what things can be done to the pages …
Posted in Website Conversion
A customer types "tuxedo rentals" into their favorite search engine. They click on the first result, the page loads, 3 seconds go by and they leave. What happened? Unfortunately this story is very common. It happens every day to millions …
Posted in Website Conversion
Google Website Optimizer allows users to test different versions of site content. This allows you to determine what will best attract website visitors and lead them to convert to an end goal. A/B Testing and Multivariate Testing are the type of …
Posted in Website Conversion
The most important thing to do when developing your landing page is to ensure you understand what the goal of the web page is. In the internet marketing world this is what we call landing page optimization. On an ecommerce …
Posted in Website Conversion
I?m taking a little hiatus from the regular analytics tip this week! Sparked by the joy of the festive season and my feeling that there are still a number of things that you can do online that will make a …
Posted in Website Conversion
Over the last few years the word "Flash" and "Web Design" have become the antithesis of each other if you are interested in receiving a high search engine rankings. Flash programming while quite popular in the late 1990′s and early …
Posted in Website Conversion
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