When shopping on an eCommerce website, not every customer who wants to buy is going to buy today.
Sometimes, when we’re shopping online, we’re merely collecting information for a later purchase. Because of this, while your website may do a fantastic job of persuading your visitors to want your products, they still might not buy today. [...]

In my last post, I spoke about writing customer focused website content. In this post, I will focus on the path your visitors take through the website to reach the end goal via the calls to action found in and around your content. OK, let’s get down to business.
First, let’s assume that you have well [...]

When I do our email marketing here for TechWyse I am constantly testing subject lines, copy and the placement of various elements and images.  I wanted to share with you a recent set of changes that I made to our own newsletter which resulted in a 23% improvement in visitors clicking through to the website.
Always [...]

Whether it is for a client or for my own surfing, I look at a lot of websites each day. One of the things that I try to do when looking at a website is actively think about whether or not the website is doing a good job of persuading me to move towards the [...]

We love working with ecommerce websites. The potential for growth is larger due to the fact that we’re working directly with the sales engine itself. Instead of sending leads through to a sales team, which may or may not close the sale, we can track and improve the actual sales process itself as the visitor [...]

Heat Mapping Your Site To The Next Level
One of the buzzwords that has become hot in the search engine marketing industry over the last year has been ‘conversion’.  More specifically – what things can be done to the pages that traffic is driving to so that we can encourage the visitor to complete the goal [...]

A customer types "tuxedo rentals" into their favorite search engine.  They click on the first result, the page loads, 3 seconds go by and they leave.  What happened?
Unfortunately this story is very common.  It happens every day to millions of websites all over the world.  Every second, millions of visitors take one look at a [...]

Google Website Optimizer allows users to test different versions of site content. This allows you to determine what will best attract website visitors and lead them to convert to an end goal. A/B Testing and Multivariate Testing are the type of tests that help measure this in Google Website Optimizer. Using A/B Testing, the variation [...]

The most important thing to do when developing your landing page is to ensure you understand what the goal of the web page is.  In the internet marketing world this is what we call landing page optimization. On an ecommerce site your final goal is usually for somebody to purchase something. On most other [...]

I?m taking a little hiatus from the regular analytics tip this week! Sparked by the joy of the festive season and my feeling that there are still a number of things that you can do online that will make a big difference to your bottom line this year and help get next year kicked off [...]

Over the last few years the word "Flash" and "Web Design" have become the antithesis of each other if you are interested in receiving a high search engine rankings.  Flash programming while quite popular in the late 1990’s and early 2000’s is not as friendly to search engines which prefer HTML.
So one of the questions [...]

In the Internet marketing industry we talk a great deal about website conversion and usability.  It usually starts with determining what the goal of your site is and then figuring out how to get people to attain that goal.  For most companies the goal of the website is either to generate a lead or to [...]

Every business has a goal or purpose. Many business related websites today count on their website for lead generation.  Currently, over 80% of our own clients will tell you that their end goal is to generate a lead online.  A lead is then considered anyone that emails or calls the company. 
After we setup a client and begin [...]

One of the most important, yet grossly neglected area of Website Design process is in the selection of the font and font size . Few designers realize that the font and font size can have a great impact upon the visitor’s initial impression and can significantly effect the overall bounce rate of visitors coming to the [...]

Have you ever been to an ecommerce website or any other website that sells products on it, only to be frustrated and/or uncomfortable about providing personal information or credit card numbers? In most cases, there are three major reasons why you may not feel confident:
1. There is no phone number to contact anyone if there [...]