Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences. In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.
Google Says: Garbage out…Quality in Over the last couple of years we have seen the most significant changes made to Google Search. It wasn’t that long ago when many of your search queries would result …
Posted in Search Engine Optimization
10 Tips on How to Set Up Your Twitter Profile For Business Registering for Twitter is free and takes a few minutes. Setting up your profile is the first step to Twitter social personification. Basically, your profile set up creates …
Posted in Social Media Marketing
Searching for Answers With Real-Time Twitter Search In the introduction to Twitter for business you might recall seeing an illustration. It is intended to show an overview of the basics to marketing your business on Twitter. This article will …
Posted in Social Media Marketing
What you are about to read is critical to the health and growth of your business. It is about leveraging Twitter for your business or organization right now. I know you’ve probably heard it over and over, but for some …
Posted in Social Media Marketing
Allowing Others Access to Google Analytics I can remember as I was growing up I had this strange fascination for models (the plastic ones you build). I really like building small scale models of bikes and cars. The first model …
Posted in Website Analytics
I recently had a discussion with a client about duplicate content. This conversation was instigated by my findings using Google Analytics. It started with using the "top content" analytics metric. I noticed 2 titles with the same name. This inspired …
Posted in Website Analytics
Newsflash: Do you want to make your website Googly? The new enterprise suite of Google Analytics has just been released. I have spent the last couple of days testing the new features…OH MY! My mind is racing with the new …
Posted in Website Analytics
The Analytics Game Plan What’s the reason you have a website? This is the first question to ask yourself when you are trying to determine the best metrics to focus on. Written in an earlier article by our very own …
Posted in Website Analytics
Feed AdWords ROI with Organic Keyword Click Path Analysis- Part 1 Have you ever sat down with friends or family and played Monopoly? I can recall many times pulling all-nighters playing the never-ending game. My strategy would change from game …
Posted in Website Analytics
Google Analytics- Getting Started For your online marketing efforts Google Analytics is a magical solution. This is especially applicable to your Adwords PPC spending. It will automatically tag keyword destination URL’s so you can take a focused look at the …
Posted in Website Analytics
Neuro Marketing with a Website Blueprint? Ever wonder why some products just seem to fly like the wind right from launch? I will give you a small tip, it's all in the research being done, rarely is this just a …
Posted in Company News
Self-Employed or Employed…Who Pays You? If you engaged your brain before putting your mouth in gear you may regret your quick, shallow answer. In a recent poll conducted, Canadian people were surveyed on the level of service they were provided …
Posted in Internet Marketing
A Simple Strategy for Persuasive Copywriting One thing I am a huge proponent of is simplicity and that’s exactly the way I approach persuasive copywriting. It really doesn’t matter whether you are writing for a PPC ad, landing page, organic …
Posted in Website Conversion
Multivariate Testing Simplified Out of all the numerous split tests you conduct the primary goal that must always be at the top of your strategy is optimization. With that in mind implementing a structured testing process will be more focused. …
Posted in Website Conversion
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