Allowing Others Access to Google Analytics
I can remember as I was growing up I had this strange fascination for models (the plastic ones you build). I really like building small scale models of bikes and cars. The first model I got was for Christmas and I will never forget it.  It was a 1956 Chevy. [...]

I recently had a discussion with a client about duplicate content. This conversation was instigated by my findings using Google Analytics. It started with using the "top content" analytics metric. I noticed 2 titles with the same name. This inspired me to get out my toolkit and sweep the entire site for duplication. More mirrored [...]

Newsflash: Do you want to make your website Googly? The new enterprise suite of Google Analytics has just been released. I have spent the last couple of days testing the new features…OH MY! My mind is racing with the new possiblities in website analaysis. Read on and see what is taking the website analysis world [...]

The Analytics Game Plan
What’s the reason you have a website?
This is the first question to ask yourself when you are trying to determine the best metrics to focus on. Written in an earlier article by our very own PPC_Girl, in general terms all business websites break down to 4 different possible types of goals for [...]

Feed AdWords ROI with Organic Keyword Click Path Analysis- Part 1
Have you ever sat down with friends or family and played Monopoly? I can recall many times pulling all-nighters playing the never-ending game. My strategy would change from game to game but there was no illusion, the green and blue colored properties were the over-all [...]

Google Analytics- Getting Started
For your online marketing efforts Google Analytics is a magical solution. This is especially applicable to your Adwords PPC spending. It will automatically tag keyword destination URL’s so you can take a focused look at the money you are spending on traffic. Zoom in on Clicks, ads, landing pages, keyword popularity, and [...]

Neuro Marketing with a Website Blueprint?
Ever wonder why some products just seem to fly like the wind right from launch? I will give you a small tip, it’s all in the research being done, rarely is this just a fluke!
About 1 year ago I began to study the art of sculpting websites. The new rule [...]

Self-Employed or Employed…Who Pays You?
If you engaged your brain before putting your mouth in gear you may regret your quick, shallow answer. In a recent poll conducted, Canadian people were surveyed on the level of service they were provided by retail and online transactions. 75% of these people rated their overall experience as poor. The [...]

A Simple Strategy for Persuasive Copywriting 
One thing I am a huge proponent of is simplicity and that’s exactly the way I approach persuasive copywriting. It really doesn’t matter whether you are writing for a PPC ad, landing page, organic content or any other form of writing,  does it? If people are going to engage your [...]

Multivariate Testing Simplified

Out of all the numerous split tests you conduct the primary goal that must always be at the top of your strategy is optimization. With that in mind implementing a structured testing process will be more focused. I have found that it is best to define an objective before you implement any website [...]

When I work during the day I usually make notes.  So I thought today I would share some of my pay per click notes with you!
 
A Few Tips in PPC (Google)

Naming campaigns- GEO-specific-Purpose driven
Naming Ad groups- Primary key phrase?

PPC Order to Conduct Research

Keyword Research
Ad Copy
Landing page content

How to Choose Negative Keywords
Use the Keyword tool in [...]

Dad Explains Pay Per Click Advertising?
Kids are great, I love em! I am blessed with 2 beautiful, intelligent daughters. In my business world I am up for any challenge. Ask me anything you want about internet marketing and I can talk with you. It is a passion and a product of over 20 years of [...]

Is Google Analytics Your Top Choice?
What percentages of your visitors are making it to your finish line? How many visors purchase your product or make an enquiry. Once you learn your successes it’s time to work on improving weaker areas of all aspects of your site that are not performing well for you. Use [...]

How to Juice up Landing Page Conversion Rate
In marketing and email marketing there must always be a way of measuring conversion. With affiliate marketing and pay per click campaigns the page the visitor lands on must have a clickable item with a clear call to action. This page is a page where the visitor is [...]

Shhhhh, I Hear an Opportunity Knocking
Want to participate in a new way of thinking? If so, you may want to try not letting it slide. A wise man once said:
"In the field of opportunity it’s plowing time again"
-Neil Young-
It has to become a way of thinking and being, stemming from the belief in yourself. If [...]