How to Calculate Goal Value and ROI With Analytics and AdWords

Posted by Robert in Website Analytics on February 29th, 2008
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Focus in on the KPIs that are in Google Analytics to get more actionable findings!
Here are two popular methods of revenue generation that have important performance indicators:
Lead Generation

Conversion rates (found in Google Analytics)
Conversions (found in Google Analytics)

ECommerce

ROI (found in Google Analytics and Adwords)
Revenue (found in Google Analytics)


Google Analytics and AdWords is a ROI Recipe

Posted by Robert in Website Analytics on February 27th, 2008
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Using Google Analytics and Adwords to Get The Big Picture
As a website analyst I prepare web site analytics reports every month for my clients. One of the biggest advantages of using Google Analytics over any of the other web site analytics program is the relationship that Analytics and Adwords have. With that in mind there [...]


An Introduction to Web Analytics

Posted by valsan in Website Analytics on February 20th, 2008
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Initiation into the Intent of Web Analytics
The first thing that comes to one's mind after creating a website is the number of visitors that it can generate. More important is the fact that these visitors become customers or lead subscribers. The goal should be in understanding the behavior of website customers. Our viewpoint should be [...]


Setting up Filters and Profiles in Google Analytics

Posted by Robert in Website Analytics on February 19th, 2008
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Filters and Profiles in Google Analytics
After finishing an awesome Google Analytics course I feel refreshed, energized and have a whole new outlook on the way a website owner deals with visitors. Unfortunately not many webmasters are taking advantage of the tools offered to get well acquainted with your visitors. For the elite few that are [...]


January 2008 Rise To The Top Wrapup

Posted by DJ in Company News on February 16th, 2008
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2 Main Things to Discuss in the Month's Issue
It appears that Facebook has proven what I have been telling anyone that listens. Facebook continues to dazzle and impress with its new pay per click system. Showing us high click thru rates and lower cost per click then more traditional advertising (such as Google Adwords, Yahoo! [...]


Setting a Goal Value in Google Analytics

Posted by Robert in Website Analytics on February 5th, 2008
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How Important is Setting Goal Value in Google Analytics?
Are you a sport fan? Do you play sports of any kind? Can you imagine if there were no nets in hockey or soccer. How about playing a game of basketball with no nets or baseball with no home run distance? I hope you are beginning to [...]


TechWyse Attending Parker Chiropractic Seminar at Las Vegas

Posted by Cyriac in Press Releases on February 4th, 2008
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FOR IMMEDIATE RELEASE
TechWyse Attending Parker Chiropractic Seminar at Las Vegas: February 7-9, 2008
(TechWyse’s expertise in the Internet marketing industry is increasingly being made use of by companies to achieve greater online visibility and business volume)
Toronto, January 11, 2008
TechWyse IT Solutions, Toronto, has been invited to speak on the internet marketing industry at the [...]



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