When it comes to Landing Pages, there are “Four Pillars Of Trust” that you need in order to understand and execute. Trust is about people and that’s the link that binds together those four pillars.

The Four Pillars Of Landing Page Trust

1. Appearance

This one is pretty basic, but it’s so often ignored. Does your landing page look professional or is it clean and uncluttered? A few of my personal pet peeves in this area include light text on a light background or centered text that scrolls on and on like the opening of Star Wars and websites that play music or video as soon as you open them.

Read the rest of this entry »

Keyword research is the fundamental building block for a successful Internet Marketing campaign. Google Wonder Wheel is yet another free feature from Google. It Internet Marketers build up a  keyword list that would usually be difficult to think of from the top of your head. Once your primary keyword is entered, this Visual search feature helps to explore the keyword.

Read the rest of this entry »

Having great content in your email is definitely key, but before that you must first, of course, get your emails read. And it all starts with the subject line. Email subject lines are a type of headline that perform by attracting attention and getting your email content a chance to be read. Now although the fundamentals of writing a good headline still apply, the context is different, with the email space having its own funky little quirks that need to be accounted for.

1. The Fundamentals:

When you’re writing your next subject line, run it through this checklist, based on the Four “U” Approach to headline writing:

• Useful: Is the promised message of value to the reader?
• Ultra-specific: Does the reader know what is being promised?
• Unique: Is the promised message compelling and remarkable?
• Urgent: Does the reader feel the need to read now or later?

When trying to get someone to take valuable time and invest it in your message, a subject line that properly incorporates all four of these elements will best ensure success.

Read the rest of this entry »

We are now in our last week of August and hope you have all been enjoying the summer! This week we will be sharing with you Yahoo’s major announcement about their search engine, a new business resource offered by Skype, a new time saving way to sort your Google Analytics, and more control in the hands of Youtube Advertisers. Hope you all enjoy the final weeks of Summer and we will see you next week in September!

Internet Marketing News – 2010 08 30

Yahoo! Organic Search Now Powered By Bing

Yahoo! has finished its testing phase with Microsoft and is now in the process of transitioning certain back-end functions for Yahoo! Search over to Microsoft’s search platform. Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come. This in essence means that Bing will now be powering Yahoo! search and many other features. The change might not be immediately apparent to Yahoo users, as the search interface remains essentially the same (and the company has indicated that it will continue to make its own experience enhancements). However, you’ll notice if you look at the status bar in your browser that data is indeed being loaded from Bing. Another big piece of the contracted deal is migrating Yahoo search advertisers to Microsoft’s adCenter platform. Although this process is still under development, Microsoft is saying it’s “optimistic about completing this phase later this fall.” Read the rest of this entry »

Conventional marketing is how one pays for impressions and leads. These marketing tactical purchases include: ad space, mailing lists, air time, printing and postage, in addition to agency costs (i.e. commissions, retainers and hourly fees). The basic theory is, “outspend your competition to gain market share.”

Inbound marketing, which is powered by content and community, gives underdogs and innovators the ability to grow their Internet Marketing campaign faster and smarter by outthinking, not outspending, the competition, and by investing their marketing dollars in production, participation and performance.

I will share a plan with you on how to best succeed this…

Read the rest of this entry »

A growing number of people believe heaviest users of social media are the youth. This idea is turning out to be a Myth as each month of studying social media passes. In fact, according to a recent analysis completed by Pingdom, the average social media user is 35-44 years old. 

New study of purchases from Social Media users

When asked 'Whose advice do you seek for guidance when evaluating software and service technology solutions for your business?' the responses yielded these results.

Read the rest of this entry »

Google chat has finally got its own voice, which is basically a plug-in that lets users surface a dial pad to allow for the launch of VoIP calls from the Gmail.com in-box or from iGoogle. However the feature is only being offered to US Gmail users.

Read the rest of this entry »

A new hot topic in the Internet Marketing world this week is Google's Live search results! The entire SEO community and Internet Marketing world have picked up this news story credited to Rob Ousbey’s blog. He has captured the results in video too. Here is it:

Read the rest of this entry »

The other day I was listening to the video of Matt Cutts for the Google I/O 2010 series where he was giving some serious advice to the website owners who had submitted their websites for review.

I found the video informative and worth mentioning.  He discussed all the ingredients you may need to make a website rank well during his presentation.

The points below were mentioned as well and their are bits and pieces of information and advice given to have a better ranked website or blog.

Here are some of the items he mentioned as important:

Read the rest of this entry »

Almost every search marketing company that uses Google AdWords, uses the Master Client Centre feature to organize and access their clients’ accounts. Until now, the only way to organize your client accounts in the MCC (outside of data numbers) has been to order them alphabetically.

But now you can tag each account with labels!

Say you wanted to sort your AdWords accounts by budget size, Account Manager, or business category. Well, you can now apply a label to that account in your MCC, and then sort by label to save you the time of searching for each one.

Let’s take a look.
Read the rest of this entry »

This was definitely one of those weeks where the days just flew by here at TechWyse. The warm summer weather is still sticking around as August is slowly unwinding. With fresh changes from both Facebook & Google, we definitely have lots of great Internet Marketing news to report to you this week, so enjoy!

Internet Marketing News – 2010 08 23

Google Small Business Engagement

Google is now once again focusing on Small Business in its never ending development agenda. This week Google launched two new areas for Small Business owners to voice their needs to the Google Community.

Google has launched a small business blog which will be designed to give companies the ability to share knowledge how they can grow larger in a shorter frame of time. Organizations that use pay per click management services will be among those who will be able to benefit from this blog.

Deanna Yick from the Small Business Blog team said the site will act as “a central hub that brings together all the information about our products, features and projects of specific interest to the small business community”.

Visit the Google Small Business Blog today!

Read the rest of this entry »

With the use of Social Media on a constant rise, most business owners associate gaining Twitter Followers or Facebook Fans as an effective plan for their campaign. Sadly, this is not true. Having a huge following on every Social Media Network available, will not necessarily help your business.

If you are new to Twitter then you might want to take a look at How Twitter Fits into your corporate marketing plan. Social media involves platforms like Twitter, Facebook, and even Press Releases. Social Media is an essential medium for every business today. A good Social Media plan can help you achieve:

• Good Search Engine Rankings
• Increased Conversions
• More Traffic

Read the rest of this entry »

Google Social Search is a filter designed to find relevant content from your social circle. Although this concept is still in Beta, the idea is that content from your friends and social contacts is often more relevant and reliable to you than content from strangers.

To get started, you will need to create/login to your Google Account. Once signed in, create a Google profile by adding some information about yourself, uploading your photo etc. Furthermore, it is important to link your profile to your friends and family through your Blog, Picassa, Twitter, Orkut , Facebook, LinkedIn, and any other online networks that you are a part of. Within a few weeks, whenever you search the web after signing in to your Google account, Google combines results from your friend’s Blogs, Twitter, and other public social media sites along with Google’s regular search results.

Read the rest of this entry »

With over 500 million users, Facebook is the hottest topic among both Internet Users and Online marketers. Not only has Facebook changed the face of social networking, it has also paved the way for many other similar social networking sites.

I believe the three main growing elements that make Facebook such a big hit are the Applications, Games and most importantly “Fanpage”. Fanpage has become the second home page for online business and it has become the best online to display your brand image.

Read the rest of this entry »

Google has developed yet another tool to help local business. ‘Google Tags’ (currently only available in USA) will increase your visibility, as well as trim down on advertising costs.

Google Tags

Google Tags provides you with a new level of exposure. A yellow marker will highlight what featured product or service you have available for your customer right now. Although this yellow marker will not affect your search results, there is a fee involved for using the service.Google provides a free 30-day trial to test the tool with a single tag, then after that it’s $25 per month.

When a customer searches for a product or a service in Google, For example: ‘Massage New York’, the result, has one of the companies tagged with an offer ‘Couples Massage’ that creates a curiosity which in turn can result in a conversion.

Read the rest of this entry »