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The much awaited Penguin 4 is now live and it’s a hot topic among SEOs right now. What’s the Penguin update? The update aims to decrease search engine rankings for websites that violate Google’s Webmaster Guidelines, particularly link spam. This is the fourth Penguin-related launch Google has done, Google is referring to this change as Penguin 2.0 internally, and it’s commonly known as Penguin 4. It’s considered to be an important update as the previous releases still used the basic Penguin algorithm that only made minor changes to search engine result pages. The new Penguin update was specifically targeting black …
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Is Google More Than Just A Search Engine? For years now, Google has been the undisputed leader in the battle for search engine market share. Consider, if you will, the level to which Google has become part of our everyday lives. It’s become much more than just a convenient way to find things online. For most people, it’s the only way. In fact, “google” has been listed as a verb in the Oxford English Dictionary for nearly 7 years. We’re talking about being on par with Kleenex™. Think about it, when is the last time you asked for a tissue? …
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With roughly 91 million searches a day, it’s safe to say Google never sleeps. Being one of the world’s largest companies, it’s not easy to keep up with all Google’s happenings. Here are some stories to keep you in Google’s circles: Google Gives Businesses A New Reason To Use YouTube; How to Integrate Google+ Into Your Online Marketing Initiative; Google Maps Gets a Brand New Look; and Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner. Google Gives Businesses A New Reason To Use YouTube Imagine while watching your TV and you saw a product you instantly wanted to purchase and …
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Over the past year more people have been talking about the changes that are happening with search engine optimization. Changes to the algorithms that Google uses are making the old strategies obsolete. Fortunately, new can be used in your SEO strategy right now. Social media links are having a larger impact on search engine rankings for websites using a social link strategy. Not long ago that most SEO strategies revolved around building backlinks and keyword stuffing. While these strategies still have some relevance, social media links are currently one of the best ways drive traffic to your website. The search …
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The use of social media has become a great marketing tactic for many companies. Social media allows them to share news with their fans or followers in real time and connect with their customers on a daily basis. It also allows companies to get to know more about their customers and humanize their own brand. While social media has plenty of perks, it also comes with a few dangers. The ability to share whatever you want at any time can put your company into a social media nightmare. Plenty of companies have found themselves in the spotlight because of something …
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The SEO industry is constantly evolving, and with that evolution comes the need to constantly stay up to date on the newest trends, and find ways to encourage your clients to move right along with you. While your clients may be focused on their weekly ranking reports, and the number of links they are getting, for true success, you may need to provide them with a more holistic approach that utilizes a specific strategy for increasing website traffic. A holistic approach to SEO includes utilizing all inbound marketing tools, such as search engines, content marketing, and social networking. Certain SEO …
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Welcome back! Were you too busy planning something special for Mother’s Day to get caught up on the latest Internet marketing news? I’ve collected some articles to get you back up to speed: Why Vertical Search Is Threatening Google’s Reign; Content Isn’t King. Trust Is King.; AdWords Ad Group Mobile Bid Adjustments Are Here; and How Much Should You Spend on SEO Services. Why Vertical Search Is Threatening Google’s Reign Google is the most dominant means of search when it comes to traditional desktop queries, but with mobile searches on a continual incline, search behaviours are changing. Vertical searches refers to …
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The proof of any successful corporate Facebook page is the amount of fans that page has. That is to say, the more likes that your page gets, the better you are doing at building an online community for your business. Having a loyal fanbase is important, but equally important is understanding where those likes came from. If you have every looked at your company Facebook page and wondered, “Where did all of these likes come from?”, then read on! Facebook has a comprehensive data reporting platform for your Facebook page, called the “Insights” section of your page. Here, you can …
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