Many Facebook marketers have noticed that bid prices tend to be lower when you direct your Facebook ad to a Fanpage. We have conducted our own experiment by creating the exact same ad with one key difference: one pointed to the Fanpage, the other pointed to a website. The results speak for themselves. First a Bit of Background We had an unnamed client who came to us with a largely ineffective Facebook marketing campaign. Their ads had a low CTR and they weren’t spending their budget because no one was clicking on them. In an effort to boost their Facebook …
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Google Takes a Nose Dive and Drops Over 5.5% Google’s gradual ascent over the past 6 months was dealt a severe blow in December 2011 falling to 78.7% of desktop search engine market share. Yahoo! and Bing remained relatively steady staying nearly within a half percentage point of their last month’s total. Chinese search engine Baidu was the biggest winner accounting for 10.46% of overall search share according to Net Market Share. Google Drops Nearly 6% Since Last Year Remaining steady in the mid-to-low 80% market leader Google dipped to its lowest share of the year at 78.70%. This coincides …
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The Top 10 Benefits of Guest Blogging 1.) Get Relevant Backlinks That Boost Your SEO! If you’re in internet marketing, you know the value of a quality backlink. On our blog you get a follow link back to your blog, site, social media page anything so long as it’s relevant to internet marketing. We’ve got the juice to boost your site’s SEO and all the internet marketing content we have will only add fuel to the fire. 2.) Get Your Link on a Highly Trafficked Blog We get upwards of 10,000 unique page views per month during peak seasons, with …
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2012 is in full-swing and we’re starting to see some interesting internet marketing stories. This week we saw some great examples of link bait; how to run a smart PPC campaign in a high stakes market; Twitter crying foul over Google’s omission of the @ operator; Facebook being more clickable than Twitter and Google+; and some great tips for keyword research. This Week in Internet Marketing 2012 01 16 10 Examples of Awesome Link Bait Most of us know that high quality links can boost your search engine rank, so how do websites get people to link to them? One …
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The 2012 IM trends landscape continues to look increasingly competitive. We’re no longer in the age of a few early adopters monopolizing the first page of Google. Now every, dentist, auto mechanic, flower shop etc. is online; not only online, but actively investing internet marketing dollars in the areas of PPC (search and display), SEO and social media. As more players enter the game, the bidding war for ad space heightens. 2012 will see increased barriers to entry to those who are late to the game. Social is the New Word of Mouth Facebook’s “talking about this” metric is a …
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The New Year brings new developments into the realm of Internet marketing with: the fact that more Americans are now using mobile apps in favor of their mobile browser, Facebook may seal a spot within the top three American IPOs, brick and mortar retailers are forced to fight back against the online marketplace, and a pile of predictions for the future of search engines and social media importance in 2012. This Week in Internet Marketing 2012 01 09 ComScore Reports more Using Apps over Mobile Browser ComScore, a leader in measuring the digital marketplace has just released the results of …
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It’s the first blog post of the new year and there’s plenty of noteworthy internet marketing news to talk about! Last week brought us: Search Engine Land’s most popular Analytics posts for 2011; an about face for SEO; major online marketing trends for 2012; a year of milestones for Twitter; and just for fun, the top 10 YouTube videos of 2011! This Week in Internet Marketing 2012 01 03 The Most Popular Analytics posts of 2011 We do our best to keep you up-to-date on all the latest internet marketing news. Because it’s impossible to bring you every article, it’s …
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As a consumer and a marketer it’s impossible to not notice websites that have been designed for the sole purpose of being ranked high by Google. That’s what businesses want, right? Unfortunately, some companies become so obsessed with being number one in the search engines, that by the time they outrank their competitors, their site’s content looks terrible! With Google’s updated algorithm, content is becoming more critical than ever before and not just any content; it has to be relevant, well-written and most of important of all, it has to keep the customer engaged. Making a Website for the Search …
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Negative keywords in a PPC campaign are an underused gem that could make the difference between ads that not only receive clicks but get viewed by a highly specific target market. The negative keyword is a word that is used to tell Google which terms will not display when searchers are trying to find a product or service. A few examples of a negative keyword include: Ads that are geared to a local market but not every town or city within. For example: a plumbing company that includes Toronto’s GTA but does not offer service right in the city could …
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With Christmas now passed, the internet marketing industry may have slowed a little bit, but not by much; last week brought us: an authoritative viewpoint on keyword density; Facebook ads in the newsfeed; new features for Google+ Pages; the year’s top SEO articles; and Yahoo!’s top search trends of 2011. This Week In Internet Marketing 2011 12 26 Is There a Hard and Fast Rule for Keyword Density? There was a time when search engines looked at a page’s keyword density and weighted results in favour of those pages that were stuffed with keywords. According to Google’s Matt Cutts those …
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