View Posts by With the 2010 Super Bowl now complete it is likely a good debate whether more people in the office are talking about the game or the commercials that were aired.
While Pepsi bowed out of the Super Bowl ad frenzy in 2010 for the first time in 23 years in order to focus more on social media, there was a frenzy of advertisers that jumped in their place for a 30 second shot at being the talk of the office water coolers.
Even Google jumped in for the first time in their brief history. (see below)
If you are a YouTube fan you will be happy to know that they have listed every commercial aired at the Super Bowl and they are available for you to vote on now. It is nice to see You Tube jumping in and making the commercials even more interesting!
If you are looking for one place to view all of the commercials here they are. We have listed many of the technology and web commercials first. (It is also interesting to watch the amount of technology ads grow each year!)
2010 Super Bowl Commercials Are All Here!
I also highly recommend this article as a great read for people that want to learn more about both Google's advertisement at Super Bowl 2010 and also a further breakdown of older advertisements done by other search engines in the past.
Recently we received a call inquiring about our services, and how we could help this particular prospect. The thing that stood out to me about this call was what the person on the other end said about why they decided to approach 
Welcome to the January 2010 edition of Social Media Monthly Round Up. In recent years the web and especially social media has started a communication revolution that has changed the way we live and work on web. Since its birth and over the last few years when it has grown in both stature and reach, social media has become all-encompassing. Now more so to the extent that we can say that it is more than just sharing information. Realizing social medias real power 
As we often tell our clients that are looking to spend more money bringing visitors to their website – before we spend money on traffic let’s make sure that the content we are sending them to is as conversion friendly as possible! In February we are going to be pushing hard with existing clients to run 
Search continues to get more social at Google. Thats right – Google has just embedded a customized 'Social Search' feature in its search results. Tagged with a beta label, this new 'Social Search' facility will be available to all users on Google within a few days. Google recommends everyone to create a 
If you are a 
It’s as if they’ve become the kid in the playground that no one wants to play with anymore.
It’s about being able to measure how much you make from your marketing spend. We still find that the general public is unaware of the ability to measure not only online marketing initiatives but also anything done offline. If you are a client of ours or someone that wants to know exactly how much they get from a particular on or offline marketing campaign do not forget that you can employ an analytics expert to effectively measure and report to you. Why spend money blindly when you can measure? Jon covers a small snippet of how powerful this can be with his article about 
Growing up in the 1980's and as a young man in the 1990's my fondest memories of the Yellow Pages were leafing through trying to find a late night pizza delivery or curry house, calling as many taxi cabs as possible to try and get home before dawn or the rare occasion of panicking trying to find a plumber or other repairman. Nowadays if you ask anyone under the age of 30 what they have used the Yellow Pages for and you might get answers like; as a booster seat; to reach something on a high shelf or possibly as an ultimate test of masculinity, or lack of it!
Gone are the days when people used a PC or notebook for strictly sharing information. Now people can browse the web using mobile phones while walking or traveling. You don't need to carry a heavy bag full of information because everything you need is at your fingertips. The power of Internet is here to stay with all kinds of exciting possibilities. With the huge growth of smart phones and the clear shift in interest towards the mobile market companies that concentrate on marketing in this area can stand to receive large benefits.
I’m very excited about this post for 2 reasons! Firstly, because monetizing your site provides a HUGE difference in the level of reporting that you receive within Google Analytics, and as we all know; better reporting means more analysis insights and therefore better data driven decisions. Secondly because it is so EASY to do it! To add a simple goal value (which is what we are really talking about here) takes 30 seconds!
