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Many of you may have noticed the addition of a new link on Google’s homepage (our apologies if it’s still not there when reading this). It’s Google+ Local a place to “discover places with the help of people you know. So What Is Google+ Local? You may or may not remember that Google bought the restaurant guide Zagat last fall. Well Google+ Places just so happens to include Zagat reviews! Traditional Google Places reviews are also included, but it’s interesting to see how prominently the Zagat ratings are featured. Excerpts of the Zagat reviews are also featured quite prominently. Google+ Places does not come …
Read More...Meta tags on your website are the tags that inform both browsers and human visitors what your website is about. This way when a search engine brings up your page as a result, or when you link to your page from a social network, it will present the information you want it to including the thumbnail image you want and the short description you’d like to pop up. At the same time the search engines will give this information extra importance when indexing and organizing websites, so that the keywords you use in your meta tags and title tag will …
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Google AdWords is at it again! Check out these articles and stay up-to-date with the ever-changing world of internet marketing. Google AdWords Auction Insights Reveals Who You’re Competing Against; 10 Myths That Scare SEOs But Shouldn’t; 5 Essential Components of Localized Marketing Strategy for National Brands; and 4 KPIs to Measure Your Social Media Success. This Week in Internet Marketing 2012 05 29 Google AdWords Auction Insights Reveals Who You’re Competing Against The Google AdWords auction process is no longer a mystery to advertisers. Google now provides competitive reports which will offer information about advertisers and where they stand in …
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The dust is slowly settling on the Penguin update, and now webmasters are starting to re-focus their link building efforts, and adapt to the new post-penguin landscape. If you want to reclaim the top spot in the search engines, the following tips will help you to rebuild a good link profile. 1. Focus on related links Gone are the days when you could just pay an SEO consultancy to get you a bunch of links, with page rank being your primary concern. Now, if you want to rank well for a particular niche, you need links in that niche. You …
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Would you get on a plane without knowing where it’s going? Would you give a hotel your credit card without knowing the fees? Would you invest without knowing how to measure return? For the vast majority of us, the answer is no. We would want to know where we’re going, how much it’s going to cost us and be able to understand if the decision we’re making today proves to benefit us in the future. However, I’m finding many advertisers don’t place the same emphasis on ‘knowing’ or ‘understanding’ the effectiveness of their different advertising campaigns online and offline (Print, …
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Many will say, if asked that social media has changed the landscape of brand management forever. And when you think about it, this statement is true; few other brand management methods have had as much impact on business as social media. Social media affords businesses with the opportunity to build their brand and gain customers more quickly, as well as having a greater and more personal impact than traditional branding methods. But as with everything in business, there is a double-edged sword. The more quickly you can spread the positives about your business, the faster customers will come running. The …
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It was another busy week in the world of internet marketing. Here are five stories to keep you in the loop: how to get more bang for your buck with PPC; how Google makes your page load instantly; what PPC can learn from SEO; big predictions for social advertising; and tips for new bloggers. This Week in Internet Marketing 2012 05 22 Boosting Conversions for Google AdWords This article from the authorities at Search Engine Land outlines 10 tools that the novice to intermediate AdWords user may not already know about. It’s a good read for any client that wants to know …
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Many people are of the opinion that email marketing is dead. Other prove that it skill works so it is clear that it is the old strategies that are dead. When you have a blog, you aim for high traffic, comments, sharing and most importantly subscribers. However, that is not where it ends. Once you have subscribers you need to keep them plugged and convert them into buyers at some point or the other. Here are some useful tips on how to do that. Contacting is not the same as connecting Well, as internet marketers, we all know that it …
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The Internet world is constantly changing and there is just one rule that you need to abide by – if you stop swimming, you will sink! That’s right, there are so many changes constantly happening around the world that everything you do, the designs you create, the time it takes for your website to load and how it appears to the viewer – all are responsible for keeping your website up to date with the trends that exist in modern times. To keep up with those trends, you need to know them first and here’s a look at some of …
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Negative SEO means essentially making it look as though a website is trying to spam Google so that it ends up being penalized. For instance then you might spend some money to buy hundreds of low quality links pointing to another website, and this would cause Google to penalize it by sending it down the rankings. This then means that site owners can target and destroy specific competitors so that they can then take their spot at the top of the SERPs and steel their customers and visitors. Negative SEO has been around for a long time and it is …
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Tweaking your website’s HTML title tag can greatly improve your SEO on Google and other search engines. Your Meta description also plays a role in search engine optimization, although Meta descriptions have much less influence on page ranking. Title Tags and Search Engines Many web pages copy the page’s headline and paste it into the title tag, but that’s a mistake. Search engine algorithms consider the title tag almost as important as the page’s actual text, so you need to include a unique and descriptive title. Google also uses the title tag to create the page link in its search …
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Google Holds Steady as Top Performer, but is Down Year Over Year Google held its position as did the other major search engines Yahoo! and Bing. The Chinese search engine Baidu saw a gain of ~1%. Stats provided by Net Market Share. Google Maintains Dominance for Yet Another Month Google has made a recovery from its February 2012 slump and remains comfortably ahead of the pack at ~79% desktop search engine market share. Yahoo! Remains #2 Among English Search Engines Yahoo! is up over 1% since its yearly low of 5.55% in December 2011, but still remains a distant second …
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Imagine you had a product to sell. Imagine now that you decided to advertise that product. Would you rather advertise it to everybody in the world (and waste time and money doing so) or just to people who are most likely to buy it? SEO articles, blogs and content do just that, since the keywords people use in their searches mean that they are in the market for your product. Now, add to that search an extra feature that would have everyone who found your product via the targeted search tell everyone they knew about it. Teens buying music tell …
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By now you will probably be fully aware of the latest Goolge Algorithm change ‘Penguin.’ Penguin is believed to include the over optimisation penalty Matt Cutts had talked about. With such a volatile market at the moment when it comes to organic listings theirs one thing that you must make certain of, you make the most of all your traffic. One way to do that is with Conversion Rate optimisation. What is Conversion Rate Optimisation? Conversion Rate Optimisation is the technique of running A/B tests live on your site to determine how to improve your site. A number of different …
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It is often daunting for small businesses to compete with large and established corporations in the same industries. However, with online PR you can establish your presence in the industry just as much as those big companies. Online PR is providing the opportunity for thousands of small-scale businesses to be leaders within the industry they specialise in. Online PR to the rescue Online PR is great for small businesses because it is much easier to implement than in large companies where communication networks are much more complex. Smaller businesses can act faster, be more flexible, and success can be accomplished …
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