Competition in PPC is heating up; a lot of people are seeing decreased impression share with their existing budgets. If you’re doing PPC let’s talk about this soon, if not let’s talk about doing PPC! Another exciting week of internet marketing news has zoomed by. Last week we saw: some great SEO analogies; how to create
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If you have a Gmail account, you may have noticed an email or two about Google’s new privacy policy. I know, I know, ‘privacy policy’ screams boring and few people actually read them. Well we did, and in this blog post we’re going to give you the scoop on how it will affect your Google experience and in particular,
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With the first month of 2012 coming to a close, we’re one month into another year of exciting internet marketing news! Last week brought us three ways local businesses can leverage PPC marketing; strategies for enhancing SEO for B2Bs; tips for analyzing Google AdWords; giving your content the best chance to go viral; and
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Many Facebook marketers have noticed that bid prices tend to be lower when you direct your Facebook ad to a Fanpage. We have conducted our own experiment by creating the exact same ad with one key difference: one pointed to the Fanpage, the other pointed to a website. The results speak for themselves. First a Bit of
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Google Takes a Nose Dive and Drops Over 5.5% Google’s gradual ascent over the past 6 months was dealt a severe blow in December 2011 falling to 78.7% of desktop search engine market share. Yahoo! and Bing remained relatively steady staying nearly within a half percentage point of their last month’s total. Chinese search
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The Top 10 Benefits of Guest Blogging 1.) Get Relevant Backlinks That Boost Your SEO! If you’re in internet marketing, you know the value of a quality backlink. On our blog you get a follow link back to your blog, site, social media page anything so long as it’s relevant to internet marketing. We’ve got the juice to
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2012 is in full-swing and we’re starting to see some interesting internet marketing stories. This week we saw some great examples of link bait; how to run a smart PPC campaign in a high stakes market; Twitter crying foul over Google’s omission of the @ operator; Facebook being more clickable than Twitter and Google+; and
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The 2012 IM trends landscape continues to look increasingly competitive. We’re no longer in the age of a few early adopters monopolizing the first page of Google. Now every, dentist, auto mechanic, flower shop etc. is online; not only online, but actively investing internet marketing dollars in the areas of PPC (search and
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The New Year brings new developments into the realm of Internet marketing with: the fact that more Americans are now using mobile apps in favor of their mobile browser, Facebook may seal a spot within the top three American IPOs, brick and mortar retailers are forced to fight back against the online marketplace, and a pile of
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As a consumer and a marketer it’s impossible to not notice websites that have been designed for the sole purpose of being ranked high by Google. That’s what businesses want, right? Unfortunately, some companies become so obsessed with being number one in the search engines, that by the time they outrank their competitors,
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It’s the first blog post of the new year and there’s plenty of noteworthy internet marketing news to talk about! Last week brought us: Search Engine Land’s most popular Analytics posts for 2011; an about face for SEO; major online marketing trends for 2012; a year of milestones for Twitter; and just for fun, the top 10
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Negative keywords in a PPC campaign are an underused gem that could make the difference between ads that not only receive clicks but get viewed by a highly specific target market. The negative keyword is a word that is used to tell Google which terms will not display when searchers are trying to find a product or service. A
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With Christmas now passed, the internet marketing industry may have slowed a little bit, but not by much; last week brought us: an authoritative viewpoint on keyword density; Facebook ads in the newsfeed; new features for Google+ Pages; the year’s top SEO articles; and Yahoo!’s top search trends of 2011. This Week In
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Mobile and Ultraconnectivity Every year it’s said that “this will be the year of mobile!” Well, moving into 2012, it certainly will be (again!). When breaking down mobile device growth year over year, there is continued growth in a) the adoption rate for consumer’s for both tablets and smartphones, b) advertising
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