Complete List Of 2010 Super Bowl Commercials


With the 2010 Super Bowl now complete it is likely a good debate whether more people in the office are talking about the game or the commercials that were aired.

While Pepsi bowed out of the Super Bowl ad frenzy in 2010  for the first time in 23 years in order to focus more on social media, there was a frenzy of advertisers that jumped in their place for a 30 second shot at being the talk of the office water coolers.

Even Google jumped in for the first time in their brief history. (see below)

If you are a YouTube fan you will be happy to know that they have listed every commercial aired at the Super Bowl and they are available for you to vote on now.  It is nice to see You Tube jumping in and making the commercials even more interesting!

If you are looking for one place to view all of the commercials here they are.  We have listed many of the technology and web commercials first.  (It is also interesting to watch the amount of technology ads grow each year!)

2010 Super Bowl Commercials Are All Here!

Google

I also highly recommend this article as a great read for people that want to learn more about both Google's advertisement at Super Bowl 2010 and also a further breakdown of older advertisements done by other search engines in the past.

 

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4 Ways To Dramatically Improve Your Adwords Campaigns


4 Ways To Dramatically Improve Your Adwords Campaigns Recently we received a call inquiring about our services, and how we could help this particular prospect. The thing that stood out to me about this call was what the person on the other end said about why they decided to approach TechWyse.

They mentioned that they were attracted to our emphasis on measurement. Right away, this told me that we were talking to someone who understood the power their data plays as a part of their online marketing efforts. The number of clicks or the number of visitors is not the be-all and end-all of their marketing.

Your AdWords data alone holds so much more information than just the number of clicks. Measuring the effectiveness of your campaigns tells you how well your ads work, how well your web site or landing page works, and what keywords work best for you, amongst other things.

Here are 4 areas you can start looking at now to dramatically improve the results of your pay per click campaigns.

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Social Media Round Up For January 2010


newspaper Welcome to the January 2010 edition of Social Media Monthly Round Up. In recent years the web and especially social media has started a communication revolution that has changed the way we live and work on web. Since its birth and over the last few years when it has grown in both stature and reach, social media has become all-encompassing. Now more so to the extent  that we can say that it is more than just sharing information. Realizing social medias real power Google has integrated Social Search within its interface.

Most people are using social media to offer their interests and opinions, their ideas, theories and whatever they feel worth sharing to the online community. For this reasons it is clear to see how  social media among online users is skyrocketing and content is become incredibly topical.

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Search Engine Market Share January 2010


The Rich Keep Getting Richer

Google welcomed us all to a new decade by posting their best market share results since we began reporting the search engine market share results many years ago.

Search Engine Market Share January 2010

Google Claims Another Big Chunk Of Market Share

Google seems to be doing everything right these days.  Perhaps there latest focus on mobile is an indicator of continued supremacy in the search engine market share battle.  Nevertheless, at 85.80% of all searches done online worldwide, Google continues to squeeze the throats of both Bing and Yahoo! who are becoming more irrelevant with each month that passes.  Google has not gained more than 5% market share in the last 2 years.

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This Week In Internet Marketing – February 1, 2010


February is finally here and you know what that means.  The Super Bowl is almost upon us.  Oh right… sorry ladies… Valentines Day is almost here!

Lots to talk about this week in the internet marketing world.

TechWyse Highlights

February is Conversion Month at TechWyse!

google-website-optimizer As we often tell our clients that are looking to spend more money bringing visitors to their website – before we spend money on traffic let’s make sure that the content we are sending them to is as conversion friendly as possible!  In February we are going to be pushing hard with existing clients to run Google Website Optimizer testing.  If you are not yet using our ‘Ultimate Measurement’ package we are running a promotion this month which includes a free website optimizer test!  Talk to us for details!

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Google Takes Another Big Step In Socializing Search


Google Takes Another Big Step In Socializing SearchSearch continues to get more social at Google. Thats right – Google has just embedded a customized 'Social Search' feature in its search results. Tagged with a beta label, this new 'Social Search' facility will be available to all users on Google within a few days. Google recommends everyone to create a Google profile. In the blog post by Maureen Heymans, Technical Lead for Social Search, and Terran Melconian, Technical Lead for Social Image Search we learn that:

“We think there's tremendous potential for social information to improve search, and we're just beginning to scratch the surface. We're leaving a "beta" label on social results because we know there's a lot more we can do. If you want to get the most out of Social Search right away, get started by creating a Google profile, where you can add links to your other public online social services.”

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3 Reasons We Like GAIQ Minimum Grade Being Moved To 80%


3 Reasons We Like GAIQ Minimum Grade Being Moved To 80%If you are a Google Analytics enthusiast you may already know about the Google Analytics Individual Qualification (GAIQ) course that you can take to hone your skills at Google Analytics.  Pass the test and earn a small badge in honour of passing the online course.

Google announced on Tuesday that they are raising the minimum grade from 75% to 80% in order to receive a passing score.

We thought it would be prudent to list our top 3 reasons we like this recent announcement from the Google Analytics team.

3 Reasons We Like Raising The Minimum Grade Being Raised For GAIQ

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Dear Microsoft: Please Hurry The Merger With Yahoo! Up Already!


Dear Microsoft: Please Hurry The Merger With Yahoo! Up Already! It’s as if they’ve become the kid in the playground that no one wants to play with anymore.

As we enter 2010, the Bing-Yahoo merger inches ever closer.  But is interest in Yahoo! and Yahoo Search Marketing on the downslide?

On January 22, Barry Schwartz over at Search Engine Land reported on the growth of search in 2009. While Search as a whole grew 46% globally, Yahoo saw only a 13% growth in use over their already small market share. Compare that number to the 58% growth experienced by Google sites, while Microsoft experienced a growth of 70%, and in many cases is the number 2 search engine now. Even Ask.com experienced an impressive growth of 43% over the past year.

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This Week In Internet Marketing – Jan 25, 2010


As we enter the final week of the opening month of the new decade this week's theme is going to be about education through video.  Meaning there is a few great videos to watch in this blog! 

There is a lot going on this week for our readers so lets get this started!

TechWyse Highlights

Remember Effective Marketing Is Not About How Much You Spend

remember-effective-marketin It’s about being able to measure how much you make from your marketing spend.  We still find that the general public is unaware of the ability to measure not only online marketing initiatives but also anything done offline.  If you are a client of ours or someone that wants to know exactly how much they get from a particular on or offline marketing campaign do not forget that you can employ an analytics expert to effectively measure and report to you.  Why spend money blindly when you can measure? Jon covers a small snippet of how powerful this can be with his article about tracking the effectiveness of the Yellow Pages.

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Are The Yellow Pages Worth It? Learn How To Measure Your Results


Learn How To Measure Your Results Growing up in the 1980's and as a young man in the 1990's my fondest memories of the Yellow Pages were leafing through trying to find a late night pizza delivery or curry house, calling as many taxi cabs as possible to try and get home before dawn or the rare occasion of panicking trying to find a plumber or other repairman. Nowadays if you ask anyone under the age of 30 what they have used the Yellow Pages for and you might get answers like; as a booster seat; to reach something on a high shelf or possibly as an ultimate test of masculinity, or lack of it!

Before the internet, Yellow Pages had provided an excellent way of ensuring that your business reached into a large number of homes. With the advent of the internet age however, more and more people are turning to the web to research products and services.

Let me clearly state that we are impartial when it comes to advertising channels. At TechWyse our campaign analysts report traffic and conversion data as we see and measure it no matter what the medium.

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Optimizing Websites for Mobile Gadgets


websites-for-mobile Gone are the days when people used a PC or notebook for strictly sharing information. Now people can browse the web using mobile phones while walking or traveling. You don't need to carry a heavy bag full of information because everything you need is at your fingertips. The power of Internet is here to stay with all kinds of exciting possibilities.  With the huge growth of smart phones and the clear shift in interest towards the mobile market companies that concentrate on marketing in this area can stand to receive large benefits.

Importance of Optimizing Websites for Mobile Gadgets

According to ICT statistics internet access by mobile phones will be almost 1 billion by 2014.  Moreover, more than 80% of cell phones now come bundled with a web browser.

Websites Suitable for Mobile Gadgets

Generally there is specific information which people browse through mobile phones. Some examples include booking a movie ticket or air ticket, to learn the latest news, buying pizza or to learn the way to a particular location etc.

With these types of capabilities all on your phone mobile gadgets are suddently becoming a very attractive choice.  Now lets learn how to get your website optimized for Mobile Gadgets?

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This Week In Internet Marketing – Jan 18, 2010


The ever evolving internet marketing industry is never short on new developments and this past week was no exception.  Here are just some of the stories that I wanted to point you to check out as part of our continual trend to educate and improve.

TechWyse Highlights

Lead Management Improvements

Any client that uses our services knows about our powerful lead management and Customer Relationship Managment (CRM) tool.  You may also have noticed a variety of enhancements over the last several weeks.  A feature we are pleased to announce is the ‘Lead Summary Trending Report’ which sends weekly directly to your email address.  If you want to receive one of these simply let us know!

Lead Summary Trend Report

 

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December 2009 Rise To The Top Wrapup


December is now long gone and a new decade is upon us.  December 2009 ended with a bang for the TechWyse team and we have much information to share with you to keep you on top of the search and internet marketing industry.

TechWyse News & Highlights

Understanding How A Conversion Friendly Website Helps Business

Solomon Website Concept Many prospects come to us asking us to develop traffic building campaigns for them.  We always profess that the first thing to look at before building traffic is integrating conversion friendly principles into your website.  We urge anyone reading this to consider the importance of conversion either by way of a new conversion friendly website or integrating a sales funnel within your website.  Here are some valuable resources to consider in getting the process rolling:

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Monetizing Your Website Using Google Analytics


Monetizing Your Website Using Google AnalyticsI’m very excited about this post for 2 reasons! Firstly, because monetizing your site provides a HUGE difference in the level of reporting that you receive within Google Analytics, and as we all know; better reporting means more analysis insights and therefore better data driven decisions. Secondly because it is so EASY to do it! To add a simple goal value (which is what we are really talking about here) takes 30 seconds!

How to set a Goal Value?

Let's get the 30 second setup out of the way and then move onto the benefits you receive. You need admin access to your profiles to do this, and let me stress that this applies to a lead generation style site, rather than an ecommerce. If you are tracking ecommerce transactions then sales data is used to monetize your profile, so DO NOT add a goal value or you will mess up the ROI reporting!

Step 1 – Edit your GA profile.

image

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