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Website Analytics February 19th, 2008
After finishing an awesome Google Analytics course I feel refreshed, energized and have a whole new outlook on the way a website owner deals with visitors. Unfortunately not many webmasters are taking advantage of the tools offered to get well acquainted with your visitors. For the elite few that are taking full advantage of Web Analytics you have my thumbs up. As far as I am concerned Analytics are the most important part of relationship building and learning more about the people that come to your site.
I have admittedly been using Analytics for about 6 months now but NOT been utilizing the data effectively. Now I have the ability to take action based on a clear understanding of what my visitors are doing and want from my website.
Google Analytics is a very powerful and effective way to give each visitor an identity, especially the ones that complete a goal. Before we get too far into this let's back up a bit. Before we set goals we should really make sure that filters have been set. Even the simplest of filters can make a big difference. For example “blocking IP addresses”. There are certain IP addresses that we know should not be in the reports.
1) Using the pull-down menu in the upper right hand side “Create New Account”. Follow the easy steps.
2) After the account is created go to “Add Website Profile”
3) Fill in Appropriate Data: “Add a Profile for an existing domain”, “Select Domain”, “Profile Name”. The purpose of this is to make 2 accounts. 1 will serve as a playground (test area) and the other will serve as real data.
The purpose of doing this is to create an account profile that you can practice with. Fearlessly approach any new filter you want to start using, from filters to custom filters (using common expressions). Once you have tested your new implementation and made 100% sure it is performing perfectly you can copy it into the "real profile in 1 click!
Now that you have road tested your new “test” settings and have made 100% sure that they are working properly, it’s time to migrate them to your “real” profile.
1) Login to your “Real” profile
2) Click “Add Filter” under “Filters Applied to Profile”
Viola, now you have successfully implemented tested and migrated a filter setting. This concept can also be applied to multiple filters.