Do you have a personal or business website? Then ‘bounce rate’ is likely a term you never want to hear. We want to believe our website is the best, just as every mother thinks her child is the most beautiful. But, when we look at the figures in Google Analytics, we discover that we may be wrong.
Are you thinking of various strategies for lowering the bounce rate?
Look no further. Here we’ll highlight some effective strategies you can implement to lower a website’s bounce rate.
What is the Bounce Rate?
The percentage of visitors who leave your website without taking any measurable actions such as commenting, sharing, purchasing, and so on is known as the bounce rate. It’s also known as the percentage of visitors who quit your site without navigating to any other pages.
The ideal bounce rate would be somewhere between 26% and 40%. A bounce rate that falls between 41% to 55% is considered to be average. If the bounce rate is higher than 55 %, we can conclude that there is a significant problem associated with the website that we need to identify and fix.
Factors Affecting the Bounce Rate and Ways to Fix It
There is a strong link between website design and bounce rate. If the design of your website is appealing, visitors will spend more time on the website. Users will quickly leave websites that are unattractive or difficult to navigate.
Ensure that all navigational links are placed in a prominent location so they are easily discoverable by visitors. Always remember to use contrast colors and modify the brightness of your website to make it more user-friendly.
Page Load Time
The time it takes for a website’s content to load when we click on it is referred to as “page speed”. If we have to wait a long time for the page to load, users will quickly exit the website. A one-second increase in page speed can boost traffic and conversions.
We all know that when you upload eye-catching images on your website, your chances of conversion skyrocket. However, if large-sized photos are used, the site’s load time will be prolonged, causing visitors to leave the site. As a result, always try to compress your image without losing its quality.
Make It Mobile Friendly
The majority of people use their mobile phones to access the internet. If we spend a lot of time and effort developing the best website possible but forget to optimize it for mobile devices, all of our efforts will go in vain.
There are several free tests available online including Google’s ‘Mobile-Friendly Test’ to check if our website is mobile-friendly or not. Moreover, if your website is mobile-friendly, it will rank higher.
Use the Right Meta Title & Description
We often click on a website based on the information provided in the meta title and description. Unfortunately, some meta descriptions and titles mislead us about the content. Only once we enter the website do we realize that this is not the information we require, and therefore we leave. It’s necessary to write an attractive and optimized meta title and description, but it should never stray from expressing the website’s content.
Reduce the Number of Pop-Ups and Advertisements
At least once, we’ve all visited a website that is flooded with thousands of pop-up ads, making it impossible to focus on the content of the website. As Marketers, we cannot disregard all the advertisements because they are a major source of revenue.
However, it’s also important to see it from a customer’s POV. If a user comes across a website flooded with advertisements, they’ll leave the site within no time. Always try to keep your ad count as low as possible.
The demographic is an important component that influences bounce rate. We have to optimize our website according to the target audience. For example, if our target audience is senior citizens, we should try to use simple language and avoid using bright colors on the website.
If your target is a younger audience, make sure your website features aspects like trendy pictures, hi-fi language, and so on. You can also keep an eye on your competitors’ websites to get an idea of industry trends and demands.
If your bounce rate is rising, keep an eye on your traffic channels and figure out the one having a high bounce rate. For example, if you have a high bounce rate from social media traffic, you might be conveying the wrong information in your postings. If a viewer visits your site and they feel there is a disconnect in information from the post to the website, they will leave the site soon.
A keyword is not something to be taken lightly. The keywords and bounce rate are very much connected. If the keyword and content mentioned on the website are not matching, the bounce rate will rise. Some people use the wrong keywords with a high search volume to rank their websites. This will do more harm than good, as visitors will quickly abandon the site when they can’t find the information they were searching for.
Heatmaps are a visualization tool that can help you determine the activities of visitors on your website. With this tool, we can identify the spots where most of the engagements occur and vice versa. We can add a call to action to those places with high engagement, increasing the chances of conversion. Generally, there are five types of heatmaps:
Eye Tracking Heatmaps
Mouse Tracking Heatmap
If we don’t use heatmaps, we end up making changes based on our best assumptions. However, when we do use them, we get accurate data based on user behavior and can make impactful decisions.
All the factors mentioned above are crucial in determining bounce rate. If your bounce rate appears to be high, consider implementing these tactics and you will notice a difference. Don’t let your website’s visitors drift away. To discover more about TechWyse’s proven strategies for lowering bounce rates, contact us today.