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It’s important that your website is designed to be usable across all devices including smartphones, tablets, laptops, and of course desktops. Our own research demonstrates that about 20% of our clients’ traffic comes from mobile.
The old way to address this would be to create a mobile website. This is a separate website that is designed only to be shown to smartphones and tablets.
The modern way of tackling this problem is to create what is called a Responsive Website. Responsive sites adjust their layout according to how wide or narrow the screen gets. Try it out for yourself. Adjust your browser window so that you can see two arrows, one pointing left, one pointing right. Now adjust the window size and what the navigation and layout change as it becomes more narrow.
Benefits of Responsive Design: