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June 12th, 2009
Google recently released an article for AdWords advertisers recommending Top AdWords Tactics for Tough Times. The article makes 6 suggestions for how to ...
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June 5th, 2009
In late May, Google introduced a tool known as the Bid Simulator. Many of the leading Search Marketing blogs have been reviewing the tool today based on a ...
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May 13th, 2009
How do you judge the success of your pay-per-click campaign? By the number of clicks? Maybe by the number of impressions. If you do base success on these ...
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April 20th, 2009
Something interesting happened over the past two weeks. Two events that I thought were completely unrelated, turned out to be closely related the more I ...
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April 14th, 2009
Google Adwords has quickly transitioned from a guerilla marketing tactic to a mainstream marketing medium to attract relevant business. One of the issues ...
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December 31st, 2008
As the end of 2008 approaches I thought it would be interesting to show some compelling data that we have discovered when looking at many of our pay per ...
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November 28th, 2008
Google AdWords has become the leader in pay-per-click advertising over the past few years, and has changed the way advertisers do business online. However, ...
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November 19th, 2008
One of the the most under rated elements of Pay Per Click marketing is the ability to build and measure the effectiveness of different elements against ...
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November 6th, 2008
  Yahoo Sponsored Search Advertisers can display ads by individual zip code targeting. In a recent announcement through the Yahoo Search ...
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June 11th, 2008
As a big fan of internal statistical studies done in Internet Marketing I always enjoy when our team at TechWyse uncover findings that are not regularly ...
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October 30th, 2007
How to Word It Well Be aware of your target audience, understanding who they are will help you to form ideas about how your PPC ad should be worded. After ...
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April 26th, 2007
When asking the question, why are landing pages so important to your pay per click campaign, consider this statistic – “Web visitors spend just ...

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