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Social Media Marketing February 21st, 2013
When you think about driving traffic to your blog, what are the first things that come to mind? For most bloggers, their answer will be some combination of SEO, blog commenting, guest posting and directory submissions.
While there’s certainly no denying the effectiveness of such techniques, they are by no means the only options available to you. And if you really want to attract a larger audience, it really does pay to mix things up a little.
Provided you’ve chosen the right niche, there are tens of thousands of readers out there just waiting to hear about your blog. And it’s your job to help them find you.
Here are eight of the most underrated blog promotion techniques.
Regardless of your blogs niche, there’s no excuse for not having a presence on YouTube.
After Google and Facebook, it’s the third most popular website in the world. Despite this fact, the majority of bloggers are noticeably absent.
If you want to get on YouTube, get your camera out and start making talking heads style video posts. If this seems like too much work, head over to Animoto.com and simply convert your most popular textual posts into video format.
Promoting your blog on document sharing websites comes complete with two important advantages. First off, document sharing sites tend to be pretty respectable in terms of Pagerank and you can therefore benefit from a high quality backlink.
And secondly, they tend to receive a hell of a lot of traffic, some of which you should be able to direct towards your blog. To get your blog on the likes of Scribd.com and Slideshare.com, simply convert your most popular blog posts into PDF and click upload.
Most bloggers promote their latest posts on Twitter and Facebook but the majority of them fail to completely utilize the power of such platforms. If you have enough followers and fans, you should be promoting your old content as well.
Make a list of your most popular past posts and choose a single one to promote each week. Your newest followers and fans are highly unlikely to have read them.
Despite the ridiculous amount of traffic that question and answer sites get, the majority of bloggers don’t bother with them. Yahoo Answers tends to the best in terms of traffic whereas Quora is superior in terms of question and answer quality.
To enjoy a nice traffic boost from such sites, simply answer questions that are relevant to your blogs niche. Well thought out answers that cite your blog as a reference can easily drive traffic to your blog for many years to come.
In a similar fashion to forums, online groups that are relevant to your blogs niche can make an excellent source of traffic. They are effective simply because they are full of people who are genuinely interested in your blogs niche.
The largest groups can be found in Yahoo Groups, Google Groups and of course, LinkedIn Groups. To really reap the benefits of such platforms, focus your search exclusively on groups with at least a thousand members.
Contrary to popular belief, converting a blog post into a podcast is incredibly simple. Sites such as PodOmatic.com provide the service completely free of charge, allowing you to leverage your existing content in an entirely new market.
Podcasts are growing more and more popular each year and it’s a market that’s largely untapped by bloggers. To reach said market, all you need to do is upload your converted posts to the many free podcast directories available online.
Many bloggers are put off the idea of advertising on other blogs because of the cost that’s usually involved. Advertising exchanges however allow you to exchange advertising space on your blog for advertising space on somebody else’s, thus removing the financial barrier.
If you’re not currently making much revenue from your blogs advertising space, you’d be mad not to use one of these services. The most popular free advertising exchanges include MiloAds.com and BamifyAds.com.
Finally, we have niche social networks. Unlike the likes of Facebook and Twitter, niche social networks don’t have millions and millions of members. What makes them valuable however is that the members that they do have all like the same things.
Because of this fact, the right niche social network can literally send thousands of new visitors to your blog. Here are a few examples:
What are other underrated ways you promote your blog?