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Social Media Marketing May 24th, 2011
Facebook has recently given some of their metrics a slight makeover, giving us easier access to crucial numbers like monthly active users, number of likes, wall posts and weekly visits; but there have been some major changes to Facebook metrics that fundamentally alter the way Facebook advertising campaigns impact real people.
One of the major changes can be seen in the Facebook Ads Manager where you’re now able to see the number of people who have viewed your ads and sponsored stories and the names of their friends a.k.a. your social reach. You’ll also be able to view the average number of times your ad and sponsored story was displayed to these people. As noted this applies to Facebook Ads and Sponsored Stories. Facebook ads are simply your ad copy paired with a picture. Sponsored stories are a little bit different. Say for example when one of your friends likes a page and an ad with “John Doe likes this” appears, that’s a Sponsored Story. There are seven different types of sponsored stories which include App Used (for people using your app) and Domain Story where you can “amplify stories about people liking or sharing something from your website.” For complete details on all the changes, follow this link to download the new Facebook Ad Manager manual.