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Social Media Marketing July 7th, 2011
LinkedIn is a great tool for professional networking, but just because LinkedIn business focused social media doesn’t mean we can’t have fun and use apps to grow our social connections. In this blog I’m going to lead you through several ways to jumpstart your LinkedIn presence by using apps to enhance your profile and ultimately lead to more connections, greater prospects and new leads for business owners.
Before you begin using LinkedIn apps it’s important to make you have as many connections as possible; because even if you have a superb profile with tons of apps, they won’t do you any good if you don’t have connections to share them with.
The easiest way to build up your connections is to visit the LinkedIn homepage, sign in and enter your email address and email password. You’ll then be able to select from a list of your email contacts who are on LinkedIn and invite them to connect.
Another great way to find connections is to add people from your alma mater, past and present employer(s), clients, partners and groups you’ve joined. The “People You May Know” tab will show you others with common connections and is a great way of adding people to your network.
LinkedIn app development is still in its infancy, but that doesn’t mean there aren’t any useful apps out there. In fact there are a number of powerful mass market and niche apps that can help give your profile an edge above the competition.
If you have a blog, kudos, blogs are well-known to help you develop relationships with your customers and boost your search engine rankings. If your blog happens to be built with WordPress then you’re in luck WordPress makes an app integrates seamlessly with LinkedIn. Now snippets and links to your latest blog posts will appear on your LinkedIn Profile. If you’re not on WordPress, there is a TypePad version that allows you to do similar things.
The LinkedIn Events App will allow you to easily find events that are going on in your industry. The app recommends events based on your job details allowing to take online networking to the real world. You’ll be able to see who’s attending and who’s interested in going. You’ll also to be include important conferences on your LinkedIn profile.
Are you an avid reader? Amazon’s Reading List app allows you to share all of your favourite books directly on your LinkedIn Profile. This app is a great tool because it allows you to recommend titles and share what’s inspiring you. It also makes you look smart.
If you do a lot of PowerPoint presentations then why let them go to waste? Try uploading them to SlideShare and then sharing them on your on your profile. The SlideShare LinkedIn App allows you to share more than just slideshows, you can upload your portfolio, resume, publications, and more. It accepts pretty much every file format, so go ahead, give it a try!
It seems that just about every company is on Twitter these days and for good reason. The Tweets LinkedIn app helps you expand the reach of your Twitter feed. “Tweets” lets you display your most recent tweets on your LinkedIn profile. It even gives you the ability to tweet, reply and retweet from your LinkedIn homepage.
For lawyers there’s Lawyer Ratings that will allow you to display your Martindale-Hubbell® Peer Review Ratings™ on your profile. For realtors there’s Real Estate Pro which allows you to be informed about local real estate and commercial property activity.
I wasn’t able to cover how to use every LinkedIn App, but for a complete list visit the LinkedIn Application Directory and you’ll be sure to find something to enhance your social media network on LinkedIn.