When it comes to promoting a business or cause, using social media is a strategy that usually works well. When using social media, there are a number of different platforms that you could utilize. One of the most often overlooked platforms is LinkedIn. Why should you have a LinkedIn profile?
LinkedIn is one of the best sites out there for networking with other people. You can meet other professionals and generate large numbers of prospects for your business or cause. Another reason that LinkedIn is attractive is because it can be optimized to rank highly in the search engines. By taking the proper steps, you can improve the SEO of your campaign with LinkedIn. Here are a few tips on how to boost your SEO with LinkedIn.
1. Include Links From LinkedIn
If you also have a blog or website, you may want to include links from your LinkedIn profile to the content pages. If the content is related to your area of expertise, and you think that it would be helpful to your contacts on the network, then there is nothing wrong with linking to it. By doing this, you’ll be able to help the SEO of your own site as well. LinkedIn carries a lot of weight with the search engines, so your links will boost your site’s profile.
2. Use Anchor Text
Anytime you put a link on LinkedIn, make sure that you use anchor text with some kind of keyword in it. The anchor text is important, because it’s what shows up for people to click on when you post a link. The anchor text also tells the search engines what the site is about that you are sending people to.
3. Completing Your Profile
When you sign-up for an account with LinkedIn, you have the opportunity to fill out a profile. The profile provides greater commission for the people who are checking out you and your cause. When you complete your profile, make sure to include as much information as possible. You should also put keywords throughout your profile when possible. Link back to your main website as well.
4. Customize Your URL
One of the best things that you can do what it comes to improving the search engine optimization of your LinkedIn profile is customizing your profile URL. When you set up your LinkedIn profile, you have the option of claiming a URL instead of just using a random series of numbers. You can choose your name as the last part of the URL. This way, when someone searches for your name on the search engines, your profile may come up in the first page.
5. Answering Questions
One of the most attractive sections of LinkedIn is the questions section. People ask questions and allow other members to answer them. If you will take the time to answer a number of questions, you can really start to boost your profile’s SEO. Every time you answer a question, it creates a link back to your profile. This can help your profile rank better, which will also help your website’s SEO in the long run.
6. Join Groups
Within LinkedIn, you have the option of joining groups. Groups are formed surrounding all kinds of special interests and other topics. When you join a group, it gives you the opportunity to answer questions and talk to other people. This boosts the number of links that you have on the site, and again helps your search engine optimization.
Keep these tips in mind and you’ll be able to boost your profile on LinkedIn, and eventually get more traffic back to your site.