Optimize Your Linkedin Profile For SEO

Optimize Your Linkedin Profile For SEO

When it comes to promoting a business or cause, using social media is a strategy that usually works well. When using social media, there are a number of different platforms that you could utilize. One of the most often overlooked platforms is LinkedIn. Why should you have a LinkedIn profile?

LinkedIn is one of the best sites out there for networking with other people. You can meet other professionals and generate large numbers of prospects for your business or cause. Another reason that LinkedIn is attractive is because it can be optimized to rank highly in the search engines. By taking the proper steps, you can improve the SEO of your campaign with LinkedIn. Here are a few tips on how to boost your SEO with LinkedIn.

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1. Include Links From LinkedIn

If you also have a blog or website, you may want to include links from your LinkedIn profile to the content pages. If the content is related to your area of expertise, and you think that it would be helpful to your contacts on the network, then there is nothing wrong with linking to it. By doing this, you'll be able to help the SEO of your own site as well. LinkedIn carries a lot of weight with the search engines, so your links will boost your site's profile.

 2. Use Anchor Text

Anytime you put a link on LinkedIn, make sure that you use anchor text with some kind of keyword in it. The anchor text is important, because it's what shows up for people to click on when you post a link. The anchor text also tells the search engines what the site is about that you are sending people to.

3. Completing Your Profile

When you sign-up for an account with LinkedIn, you have the opportunity to fill out a profile. The profile provides greater commission for the people who are checking out you and your cause. When you complete your profile, make sure to include as much information as possible. You should also put keywords throughout your profile when possible. Link back to your main website as well.

4. Customize Your URL

One of the best things that you can do what it comes to improving the search engine optimization of your LinkedIn profile is customizing your profile URL. When you set up your LinkedIn profile, you have the option of claiming a URL instead of just using a random series of numbers. You can choose your name as the last part of the URL. This way, when someone searches for your name on the search engines, your profile may come up in the first page.

5. Answering Questions

One of the most attractive sections of LinkedIn is the questions section. People ask questions and allow other members to answer them. If you will take the time to answer a number of questions, you can really start to boost your profile's SEO. Every time you answer a question, it creates a link back to your profile. This can help your profile rank better, which will also help your website's SEO in the long run.

 6. Join Groups

Within LinkedIn, you have the option of joining groups. Groups are formed surrounding all kinds of special interests and other topics. When you join a group, it gives you the opportunity to answer questions and talk to other people. This boosts the number of links that you have on the site, and again helps your search engine optimization.

Keep these tips in mind and you'll be able to boost your profile on LinkedIn, and eventually get more traffic back to your site.

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  • avatar


    Optimizing your LinkedIn profile shall in the long run, bring more benefits to you. I’m not talking about just the SEO benefit.
    Once I met a lady who called herself a social media optimizer, and was indeed even a motivational speaker. I actually got her to optimize my LinkedIn profile all for free. She usually charges about $1000 for the same. Within a week, I start getting called from headhunters and recruitment agencies who had seen my profile.
    Though I turned them all, my point is that optimizing your profile in the right way can actually mean the difference between getting hired and unemployment.

  • avatar

    As a business owner, I really love the instant gratification that LinkedIn offers in terms of meeting and networking with other business owners in your chosen niche. I have found that as this article states, when you build up your profile and update your skills regularly, other colleagues will begin to take notice will connect with you.

  • avatar

    LinkedIn is slowly growing up as a great community, with opportunities every day that otherwise wouldn’t be possible . For me, it’s better than Facebook any day, and it complements perfectly with Twitter.
    I use the questions feature to showcase my articles or my site to consult readers opinion on a matter, yet it is a good source of traffic.

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