LANDING PAGE DESIGN
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A landing page is a standalone web page designed and optimized for a specific marketing or advertising campaign.
Landing pages are perfect for advertising a specific product or service that you offer. Although customizable, a landing page typically has conversion-focused content, media, and design with a contact form, call button, or other call-to-action. Convert faster and easier with professionally designed landing pages.
For the best results of any online marketing campaign, you want your potential customers to find exactly what they want with an easy way to buy. You don’t want them to get lost clicking around your website. This is where a dedicated landing page comes in.
WHAT IS A LANDING PAGE?
Landing pages are the kingpins of the conversion world. They are designed as the final step that encourages leads to take a specific action. Your digital marketing efforts need to direct leads somewhere. Every click has a destination, and that should always be a landing page.
While you can send people to a general service or product page on your website, it won’t have the same impact as a landing page. Landing pages are like one big call-to-action: you can send people there from other digital marketing channels, like social media, pay-per-click (PPC), emails, ads, or YouTube videos. Each piece of your digital marketing puzzle needs a clearly defined connection that tells your leads where to go and what to do.
Landing pages have one overall goal: to increase conversion rates. Whether you want purchases, sign-ups, registrations, information queries, or even survey answers, landing pages are specifically designed to get your visitors to act. They’re best used for:
Paid search
campaigns
Traditional print
ad campaigns
Paid/organic
social campaigns
Podcast /video
campaigns
Email
campaigns
In other words, when you have a specific message in an ad, your landing page hits the message home.
Are You Ready Take Your Business To The Top?
Benefits of a Landing Page
Landing pages are laser focused. They allow you to meet your ad campaign goals by narrowing in on a specific message to get a specific result. While their main goals are conversions and lead generation, they are at the root of improving ROI for your ad campaigns. They help you:
Grow your contacts:
Landing pages help you collect more email addresses, allowing you to create meaningful, long lasting relationships with new customers.
Understand your audience:
With the right messaging, landing pages make it easier to understand your audience and fine tune your marketing efforts to become more effective.
Streamline lead qualifying
Your sales team can streamline their lead qualifying process to find higher quality leads closer to the end of the sales funnel.
Measure and compare:
Landing pages allow you to test and retest by using different messages and designs to find out where you are more successful. This keeps your marketing on point
Eliminate choices:
Home pages and typical web pages provide too many links and choices for a lead. A landing page eliminates choices and offers only one option for your leads to make. This increases conversions.
Streamline lead qualifying
Your sales team can streamline their lead qualifying process to find higher quality leads closer to the end of the sales funnel.
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New Style Signs has been in the business of providing the finest architectural signs throughout Toronto, Mississauga, Brampton and the larger GTA area since 1961.
Great West Equipment is one of the major full-service heavy equipment dealership primarily focussed on forestry and construction industry later on expanded in segments of oil and gas, mining, waste management etc.
Pest Protection Plus Inc are equipped with trained wildlife technicians offering a full range of pest and wildlife removal services across the Greater Toronto Area.
Frequently Asked Website Design Questions
Coming Soon!
Nicki works to help build the online presence and increase the search rankings of her clients. With experience in journalism, digital writing, and SEO, Nicki has worked with a wide-range of clients from local start-ups to one of the biggest entertainment television stations in the world.
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Really useful article! I’m going to try to use some of the points you made here on my niche blog. I really like the idea of writing a post as if you would write a script for a short video. It might be very suitable for my blog. Thank you!
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Great post Nicki! New SEO is definitely more time consuming and requires more creativity than old or “traditional SEO.”
I’d advise business owners to focus on quality over quantity. Put your efforts into a relatively small number posts that will attract a lot of search traffic, vs. many less boring posts that will attract less traffic.
A great strategy for doing this is “skyscraper technique.” http://backlinko.com/skyscraper-technique
Thanks for the post, really enjoyed it!