Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!
The beauty of the marketing industry is it never gets boring. With constant updates, tools, and upgrades being released; there’s always something new to learn and room for growth. What better time to revise your marketing strategies than a new year? Let’s take a look at some of the latest marketing techniques you may want to consider in 2022:
- Mesh paid and organic strategies (combine keywords, core web vitals, content marketing, etc.)
- Incorporate more modern strategies and channels (ex. Remarketing, YouTube video ads, attribution reports)
- Track various metrics for both organic and paid search strategies.
Learn more about what to keep an eye on in 2022 by clicking the link above!
Search Intent is crucial to integrate into your content and SEO strategy if you’re looking to rank well on Google. As we know, Google rewards helpful and user-friendly content – and user intent means lining up search queries with content.
There are four main types of search intent: Informational, Navigational, Commercial, Transactional; that all align with the user’s end goal. Once you identify your target audience’s type of search intent, you can use this to determine keyword metrics such as volume and CPC. Combining these strategies will help you stay ahead of the competition and rank better on the SERPs. Click above to read more.
Instagram has recently announced quite a few updates and trends for the upcoming year that you won’t want to miss out on. This includes:
- A comeback of chronological feeds (suggested content feeds will still be around).
- The merging of video formats (feed videos, reels, and stories).
- Instagram is releasing its native creator affiliate program which will lead to more creator-led commerce.
- Brand personalities are on the rise, meaning brands are becoming more creative in their messaging.
- Video memes are predicted to be super popular.
- New and improved community features that will improve engagement.
Learn more about these six marketing trends by clicking the link above!
As a business, of course, you want to drive sales. However, if your content is too “salesly” then your leads aren’t as likely to turn into conversions. The first step to creating a content cluster is to break it down into the three stages of the buyer journey: awareness, consideration, and conversion. Here are some examples of different types of content marketing you can use at each stage:
- Awareness: Videos, blog posts, social media posts, infographics, quizzes.
- Consideration: Newsletters, events, whitepapers, seminars.
- Conversion: Case studies, pricing, demos.
Breaking up the content into clusters like this can help you gauge the effectiveness of your strategy, and ensure you’re creating the right content to drive more site traffic. Click above to learn more.
If you’re a small business owner with a tight budget, have no fear! There are a ton of free resources out there that can help your business grow. You can reach your target audience more quickly and effectively by using: Google Analytics, Google My Business, Hootsuite, Canva, MailChimp, Trello, Typeform.
All of these platforms are easy to use and provide great customer service if you have any questions. Don’t skip on digital marketing if you’re a small business. Click the link above to learn more about each of these online tools.
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, first, we looked at new marketing ideas, strategies, and channels to keep an eye on in 2022. We then moved on to explore how implementing a search intent strategy can benefit your SEO and content strategy.
Next, we learned six Instagram marketing trends you need to know in 2022. We followed this with an article on how to use content clusters to drive more site traffic. Lastly, we discussed seven free online tools for small businesses to use.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!