Are you a small business owner looking for cost-effective ways to promote your outstanding product or service?
No matter how good our products and services are, smart marketing tools are critical for business growth. There are a plethora of free and user-friendly online marketing tools available today to reach your target audience and promote your brand. Here, we’ll look at the top seven free online tools you can use to promote your small business online.
1. Google Analytics
Google Analytics helps in the evaluation and analysis of your company’s marketing strategy.
This analytics tool can:
Indicate the origins of visitors
Understanding the traffic pattern is critical for developing an effective marketing strategy. For example, if we learn from Google Analytics that the majority of people reach our site via mobile phones, we may enhance our mobile apps to attract more clients. In short, it helps to determine the sources of traffic to your website and figure out the areas where we need to be proficient.
Give you a clearer picture of the demographics of your website
Conversions typically only occur when your products reach the right people. To reach the correct audience you need to know the age, gender, interests, location, and other demographics of the people who access your website. From there you can develop a successful marketing strategy.
Let’s say you run a company that sells air conditioners. Naturally, your consumers will come from hotter climates. Therefore, you can optimize your campaigns/promotions according to them.
Highlight which platform drives more traffic
Google Analytics assists us in determining which social media platform attracts the most visitors to our website, which platform generates the most engagements, and how much traffic is generated through social referrals, etc.
2. Google My Business
People usually conduct geographically specific searches. For example, if we search for “best restaurants near me” on Google, it will provide results based on your current location. If your restaurant isn’t listed on the Google My Business page, it won’t appear in the search results.
If you do a lot of local business, make sure to claim your Google My Business listing. Also, optimize your listing by adding photographs, customer reviews, and working hours regularly.
In this digital era, no business can thrive without social media presence. There are a lot of social media platforms available today, and managing them all takes time and effort. With HootSuite, you can manage multiple social media channels. Assume you have accounts on Facebook, Instagram, and LinkedIn; Hootsuite can help you manage all of these accounts in one place.
It allows you to schedule posts ahead of time, publish them across your social media networks, and perform fundamental monitoring. These features are available in Hootsuite’s basic free package. If your business expands in the future, you can opt for its premium plans with more advanced features.
We can attract people easily if our visual content is appealing. Canva is a free design tool that helps to create logos, photos for social media posts, infographics, business cards, and eBooks, etc. It also comes with built-in themes and templates, which makes our job easier. Canva has over one million pictures, shapes, and fonts to help you make stunning visual content.
No business firm can overlook email marketing in its marketing strategy. The main benefit of email marketing is that it allows you to connect with your target audience in a personalized manner and it’s also cost-effective.
Mailchimp is a great option for email management. It’s free for up to 2,000 subscribers, aids in the management of mailing lists, as well as the creation of email marketing campaigns and automation for customers.
Trello is a visual management app that can be quite beneficial to your small business. It’s an excellent solution if your team members work remotely and you want to keep them connected at all times.
In addition to serving as a platform for successful communication, it provides features like document exchange, real-time support, and conferencing. It also aids in the scheduling, prioritizing, and monitoring of numerous tasks.
As a bonus, you can access almost all of Trello’s features even in the free version.
Only by receiving feedback can we assess whether our products and services meet customer expectations and where we might improve etc. Typeform is a platform that allows you to create online forms, surveys, and quizzes for your customers and website visitors quickly and efficiently. Also, you can easily customize the Typeform, from the colour of the elements and content to the Animations and background pictures.
Nowadays, the majority of businesses rely on online marketing rather than conventional marketing. To succeed in today’s competitive marketing environment, you must be creative, diligent, and up to date with the latest digital marketing trends. We are sure that the seven free tools listed above will assist you in achieving your business goals without breaking the bank.
To discover more free online tools to make your small business successful, speak to an expert from TechWyse Internet Marketing today!