This Week: Google, Facebook, Newsletter, and More!

This week in internet marketing

Happy Tuesday!

We're back with more updates from the world of internet marketing that help SMBs and marketers stay on top of the game!

This week, we'll take a look at some essential updates happening in marketing. First, we'll start with 5 proven Facebook advertising tips for service businesses. Then, we'll see Google's removal of commission fees for "Buy" on Google's product listings. After that, we'll take a look at how to make your business stand out within your community with Facebook's "Summer of Support."

We'll also go through an article that will help you create effective newsletters that your customers will want to read. Finally, we'll take a peek at Google rolling out LSAs and "Google Screened," to a few professional services nationally.

Let's dive right in!

Facebook Advertising for Service Businesses: 5 Proven Tips

5 Facebook Advertising Tips for Service Businesses

If you are running a service business, the right online advertising approach can feel overwhelming and frustrating. Have you ever given Facebook advertising a consideration? In fact, Facebook ads can be an effective medium for service businesses to connect with their customers.

Paid search may work well for emergency-based services. However, if you are not providing any emergency services and still looking for a way to reach your ideal customers, Facebook ads can be a useful platform.

In the article, you can see some best practices and suggestions for advertising your service business on Facebook!

Google Removes Commission Fees for "Buy on Google" Product Listings

Google Removes Commission Fees for 'Buy on Google' Product ...

As we know, Facebook is trying to make a more significant eCommerce push via its new Facebook and Instagram Shops. But, on the other hand, Google is doing everything to ensure that it maintains its stake in the online shopping space. 

Recently, Google made its Google Shopping product listing available for free to assist businesses looking for options to maintain their sales during the pandemic. The search giants are now removing its commission fees on the "Buy on Google" listings and making it available on search results and in dedicated shopping displays!

To further assist SMBs, Google is also looking to add a new small business filter on the Google Shopping tab. Since most people begin their discovery process on Google, it makes sense for them to look to maintain its grip on eCommerce-related queries, while also assisting businesses!

Boost with Facebook Summer of Support: Making Your Business a Vibrant Force Within Your Community

Boost with Facebook' to help businesses adjust to new normal ...

The article we're showing is to help businesses keep their communities stay strong and flourish. In the boost with Facebook Summer of Support, Facebook helps you learn how to keep your business a vibrant economic and social force within your community. 

You get to learn how creating a community of your customers can help you build connections among many who share an interest in your business, products, or services.

Learn how Messenger's features can be used to acquire customers, make transactions, spread awareness, and build strong customer relationships. Read the entire article to learn more!

How to Create a Newsletter that Your Customers Will Actually Want to Read

Ways to create an effective newsletter

Newsletters are essential to get your potential customers to know your brand more. Have you started using email newsletters for your business yet? Or are you concerned that the ones you're sending out aren't going to generate leads? 

When done correctly, newsletters and email blasts can bring in a lot of business for you. Customers sign up for availing promos and discounts, and you can also use these as educational tools about the latest products you're offering. 

If you are someone looking to start a newsletter for your business, or have started one and would like a few tips on improving, read the article!

Google is Rolling out LSAs and "Google Screened" to Select Professional Services Nationally

Google rolling out LSAs and 'Google Screened' to select ...

Local Services Ads (LSAs) have been a massive success for Google. After a successful trial run Google conducted in August with select professional services categories, Google has formally decided to roll out LSAs for professional services nationally. 

Although we have many professional services categories, it will be initially available to lawyers, real estate agents, financial planners, and tax preparers. Businesses in these categories interested in Local Services should be checking the form to see if their area is currently available for onboarding!

LSA advertisers must meet a minimum review score (3 stars or higher) and be Google Guaranteed or Google Screened. Both of them involve licence and background checks. Google Guaranteed offers a limited money-back guarantee if the consumers aren't satisfied. However, the same doesn't extend to services under Google Screened.

Read the article to learn more details about Google's new update!

Wrapping Up!

So far, we've come across many features and updates that can help you improve your marketing knowledge. From seeing some best practices and suggestions for advertising your service business on Facebook to Google removing commission fees for "Buy in Google" product listings, a lot is happening. As well, we saw Boost with Facebook's "Summer of Support," helping businesses keep their communities strong. We also came across an article on how to create an effective newsletter your customers will actually want to read!

Finally, we saw Google rolling out LSAs and Google Screened to some professional services nationally!

Want to learn more updates on the world of digital marketing and expand your knowledge? Take the time to check out our latest blogs and stay safe!

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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