Happy Tuesday! This Week in Internet Marketing, we’ve gathered some of the best stories and articles on the web. We’re looking at the influence of online reviews, how to use neuromarketing to engage Facebook audiences, and 30 books to grow your marketing knowledge. We’ll also be looking at Google’s recent update and how your business can build trust on social media.
According to a study, 67.7% of people are influenced by online reviews. In fact, more than half the respondents admit that online reviews are crucial to their decision-making process. Before online reviews existed, word of mouth was the best way to attract valuable customers. With the rise of technology and social media, consumers are relying on online reviews to determine whether they would visit a business. Check out this article to find out how online reviews influence consumers and your business.
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Neuromarketing is the use of medical technologies to understand the impact of marketing and advertising on consumers. This type of marketing research allows businesses to understand and predict consumers’ future purchasing decisions. Many marketers are now using psychology to understand the influence the way consumers react to their advertisements on Facebook. In fact, neuromarketing has shown positive results in influencing a person’s emotion and response. Take a look at this article for a few of neuromarketing tactics to improve your business’ Facebook engagement.
Reading and learning is extremely important, especially when the digital marketing industry is constantly changing. When we’re looking for the most recent industry trends, tips, and news, we tend to read our favourite marketing blogs. However, blogs aren’t the only place that can provide us with valuable content. There are many influential and helpful books on the market that can increase our knowledge. Check out this article for a list of business, marketing, and social media books.
This week, Google updated their logo for a new look and identity. For the past 17 years, Google has experienced a lot of changes in their product, brand, and image. Today, people are accessing Google over different platforms, including apps, tablets, and desktops. Thus, Google decided to introduce a new logo and identity that reflects this reality. The new Google logo is colour and simple. Check out this blog to see the new Google designs.
When you’re using social media to increase conversions for your business, it’s important to first increase your social reach. You want to expose your brand, products, and services to people online. The best way to generate conversions and valuable audiences is developing a relationship and building trust. Therefore, try thinking about your audience’s marketing experience when you’re creating social media advertisements, posts, and updates. Check out this article to see how you can generate more conversions on social media with trust.
Check out these five additional articles for more Internet marketing news!
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