Internet Marketing September 1st, 2015
Happy Tuesday, marketers! This Week in Internet Marketing, we’ve gathered some of the best stories and articles on the web. We’re looking at the influence of local business reviews, the power of persuasion, and tips on making your support content SEO-friendly. We’ll also be looking at how content marketing and SEO can work together and why your business should invest in Facebook Ads.
According to BrightLocal’s 2015 Local Consumer Review Survey, the number of consumers reading online reviews have increased from 85% in 2013 to 88% in 2014. With 80% of people trusting online reviews as much as personal recommendations, it’s important for businesses to get authentic reviews from their customers. Although low ratings affect a business’ reputation, businesses need to ensure that they’re addressing these positively and correctly. Take a look at this article to find out how reviews are impacting a consumer’s buying process.
The use of science data has become increasingly popular when creating designs for your business. Universities are continuously doing research to find the relationship between psychology, neurology, and marketing elements. Research has shown that the review experience, your website’s typography and background, and even your Facebook status updates affects a consumer’s behaviour. Therefore, it’s important to consider how your business should present content and engage with users. Check out this article to see how persuasion affects the way users act.
Also on TechWyse
The support section of your website consists of a variety of valuable content, including Q&As and forums, that can be optimized for search engines. However, this section of your website is often neglected. Your website’s support and community content can be optimized through meta descriptions and title tags. In fact, you can link content internally on your website to help users to navigate and increase your ranking power. Check out this blog for different ways to make your support content SEO-friendly.
When deciding on whether you should implement an SEO or content marketing strategy, some businesses believe that they only need to implement one or the other. The truth is content marketing and SEO work together to drive positive results for your website. Creating evergreen and high-quality content can help improve your search rankings and build authority for your business. Take a look at this article to see how your content marketing can work together with SEO to bring positive results.
With mobile usage increasing, social media marketing is becoming a vital strategy for businesses. In fact, over 71% of people use mobiles to access social media. This makes Facebook a great place to advertise and increase your brand’s awareness. Facebook Ads allow for precise targeting that can drive results quickly and reach people at different stages in their buying process. Check out this article to find out why you should invest in Facebook Ads for your business.
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This Week in Internet Marketing 2015 09 01Read time: 2 minutes