Internet Marketing August 25th, 2015
Happy Tuesday everyone! This Week in Internet Marketing, we’ve gathered some of the best stories and articles on the web. We’re looking at the power of email marketing and social media, ways to improve your mobile search performance, and how your business can convert more customers using location. We’ll also be looking at the power of phone calls and tips on amplifying your content ROI.
According to research, email marketing engages with customers more than social media networks like Facebook and Twitter. In fact, 25% of customers would much rather be contacted via email compared to 5.29% for social media. However, there is no need to choose one or the other when deciding on a marketing strategy. Email marketing and social media can greatly compliment each other to generate email leads, attract visitors, engage users, and increase brand awareness. Take a look at this article to find out the benefits of using email marketing with social media.
An in-depth research conducted by Microsoft Research and IPSOS suggested that customers rely on their mobile devices throughout their entire buying process. In fact, 70% of conversions tend to happen within five hours of researching on their mobile. More often than not, the initial research begins with a mobile device and conversions are then completed through a desktop. However, conversions happen on different platforms depending on their industry or vertical. With consumers continuously relying on their mobile for information, it’s important for businesses to optimize for smart phones and mobile devices. Check out this article for powerful facts that can help you improve your mobile search ads.
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With the convenience of smartphones, searches are happening on mobile devices more often than before. Consumers are looking for real-time results through mobile search. Based on where they are at the time they are searching, they’re looking for results that are targeted towards their specific location. Therefore, businesses need to create content that can target their servicing locations. In fact, including specific details about the business, being listed in local directories, or a managing Google My Business page are great ways to market your business locally. Take a look at this article for different ways to convert more customers with location.
With the rise of instant messaging apps, businesses tend to neglect the most important channel of communication – phone calls. However, with customers searching through mobile devices, they are more likely to call your business before visiting your store. Although emails and live chats are extremely convenient, people are still looking to talk on the phone for immediate answers. Through conversations, businesses can understand the needs of customers and utilize these insights to improve marketing efforts. With inbound calls having high conversion rates and bringing more valuable leads, businesses can use the information from phone calls to optimize both online and offline marketing efforts. Check out this article to see how you can optimize your marketing by analyzing the insights from inbound calls.
Marketing is constantly changing and improving to cater towards consumers’ needs and preferences. Despite all the algorithm changes and trend shifts, content marketing remains one of the key drivers for growth and delivering positive return on investment. Research has shown that 71% of B2B companies use content for lead generation. Even so, many businesses are not generating the desired ROI from their content marketing efforts. Today, content is more than just writing lengthy blog articles for your website. It’s about using contextual, resourceful, and interactive content that delivers value and create a personality for your business. Take a look at this article to see how you can improve your content ROI.
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