Internet Marketing August 11th, 2015
Happy Tuesday everyone! This Week in Internet Marketing, we’ve gathered some of the best stories and articles for you! We’re looking at tips to help you generate more leads, how to position yourself as an expert, and email conversion trends. We’ll also be looking at the influence of online reviews on customers and ways ro keep visitors on your site longer.
Online marketing requires continuous modifications and improvements. That’s why it’s important to make changes to your content and keywords when necessary. According to research, 76% of monthly blog post views and 92% of monthly blog leads are from old content. Oftentimes, businesses neglect to update their old posts by adding recent call-to-actions. Whether you’re updating an outdated image for your CTA or optimizing better keywords, these small tweaks can increase the number of leads you generate from an already performing post. It’s especially effective when these evergreen posts continue to be top blogs that generate traffic for your website. Take a look at this article to see how small changes can increase leads for your business.
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One of the most important things to showcase on your website is your expertise, especially when you’re offering a professional service. When consumers are searching online for help, they are looking for a professional that can perform a task they cannot do themselves. To stand out from your competitors, your website should display any credentials and awards that can recognize your achievements and expertise. In addition, testimonials and case studies can allow users to build trust in your services. Not only do you want to establish yourself as the expert, you want to be the creator, rather than the imitator. Check out this article for website tweaks you can implement to showcase your business as the expert.
Despite the evolution in online marketing, marketers still believe that email marketing is one of the best ways to communicate with prospects and customers. A recent study has shown that 68% of emails were opened on a mobile device while only 32% of email opens are through desktops. Although users are opening their emails through their mobile devices, almost 53% of all conversions were made on the PC. It seems that users are less willing to convert and make purchases through the mobile devices. With email open rates rising for mobile devices, businesses need to improve their mobile sites to encourage immediate actions and conversions. Check out this article to find out more about this study.
Before visiting a business or making a purchase, consumers tend to research or look for reviews online. With the implementation of Google My Business, searchers are able to see these Google+reviews at the top of search results. In fact, consumers are also looking at other local directories, like Yelp, to find more reviews on the business. Results from a study showed that 67.7% of respondents made decisions based on their findings from online reviews. With 54.7% of the respondents admitting that online reviews played an important role in their decision-making process, it shows that online reviews have a significant influence on conversions. Therefore, it’s important for businesses to be proactive with their brand reputation. Take a look at this article to find see how online reviews can influence consumers and affect your business.
When you’ve attracted visitors to your site, you want them to stay as long as possible. Why? Because it shows that they’re interested in your business! If visitors are leaving immediately after they land on your website, not only will it increase your bounce rate and affect your website’s ranking, you will also lose out on potential prospects as well. Therefore, you want to create a website that can capture their attention and cater to their needs. However, it’s not alway the lack of flashy designs or content on your site that’s driving visitors away. It can be your CTAs, the website’s load speed, pop-ups, and other variables that are negatively impacting their experience. Take a look at this article to see why visitors are leaving your site and how you can get them to stay longer.
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This Week in Internet Marketing 2015 08 11Read time: 3 minutes