Internet Marketing August 18th, 2015
Hello and Happy Tuesday! We’ve gathered some of the best stories and articles from This Week in Internet Marketing. We’re looking at the power of banner ads, why your business should advertise on Bing, and how mobile advertising is changing user experience. We’ll also be looking at content marketing tactics for old content and the importance of quality traffic over quantity.
The first banner ad to appear was back in 1994 when AT&T was featured on the first commercial web magazine, HotWire. When banner ads were first released, they were only available in one standard size and as a static image. Now, banner ads are highly customizable, targetable, and come in various sizes to suit business’ and website needs. These creative advertisements continue to be a powerful tool that generate positive brand recall and intent. In addition, they are a great way to increase your business’ brand awareness. Check out this article to understand the benefits of compelling, concise, and clear banner ads.
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Although Google has a majority of the search engine market share, other search engines, like Yahoo! and Bing is great for businesses to advertise on as well. On a monthly basis, there are 6.2 billion searches on Bing Ads and 22% of these searchers spend more than the average Internet searchers. Similar to Google, Bing Ads can provide in-depth data on your advertising performances. They’re affordable, customizable, and can reach a global audience as well. With partnerships with Mozilla Firefox and Windows 10, businesses can reach more potential customers. Take a look at this article to see why you should advertise with Bing Ads.
According to research, by 2018, 50% of all digital advertising will be spent on mobile advertisements. To think that several years ago, mobile devices were only used as a mean of calling and texting! Now, mobile devices are used to browse the web, make online purchases, and obtain real-time search results. With the advancements in technology, user experience is changing customers’ expectations with websites, content, and the way information is delivered. This makes different forms of mobile advertising a must for businesses to remain competitive. Check out this article to see how mobile advertising is affecting the digital world.
As we create new content for a website, old content often get neglected. However, old content on your website are probably still performing and driving to your website. Even so, these posts may be outdated and lack recency. If your business has created content that generated great results and traffic to your website once, you can use reuse ideas from the blog to create a new blog and add more tips and relevancy for your readers. Similarly, blog posts that didn’t perform well can also be updated to perform better. There are many ways to improve your content marketing tactics with old content. Check them out in this blog!
Many businesses believe that having as much traffic to your website as possible will provide the sales that the company is aiming for. However, it isn’t just about the numbers. This is because the traffic generated to your site may not always be qualified leads or customers that are interested in converting. Therefore, businesses and entrepreneurs needs to focus on high quality traffic that can potentially lead to a conversion. In addition, your business should look into analyzing where the high-quality traffic is coming from. This way, you can determine the quality of your leads and cater your marketing strategies to capture a wider audience. Take a look at this article to see why you should focus on quality traffic over quantity.
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This Week in Internet Marketing 2015 08 18Read time: 3 minutes