Here’s some interesting Internet marketing headlines from the past week: Microsoft: Google Reads Your Private Email Conversations and Spams You; Sheryl Sandberg Sells $90m of Facebook Stock; Twitter Partners With Datalogix To Track When Tweets Lead to Offline Sales; and Facebook Tweeks News Feed Algorithm to Give More Weight to Relevance.
Microsoft has added a new addition to its scroogled campaign against Google, which focuses on gmail. Microsoft insists that Google is violating gmail users privacy by reading all personal emails for better inbox ad targeting. In Microsoft’s video campaign it states that Google is crossing the lines and users should make the switch to OutLook.
Facebook’s COO, Sheryl Sandberg, recently sold 2.4 million shares (5 per cent of her total holdings) after stocks hit its year high of $38. Her sales transaction resulted in her taking home an impressive $90 million, which marks the largest selloff by a Facebook executive.
When it comes down to tracking leads and ROI on social media, the metric have yet to be accurately showcased. Twitter wants it’s advertisers to have transparency of the value behind their spend and to do so Twitter has partnered with Datalogix. The main goal of the partnership is to highlight whether or not their ads campaigns drove consumers to stores.
All Facebook posts have a shelf life and marketers want to understand how their shelf life can be extended so more fans see posts. In a media release last Tuesday, Facebook announced two News Feed changes from better user experience. The algorithm tweaks include “Story Bumping” and “Last Actor.”