Popular Lead Generation Trends for Small Businesses

Popular Lead Generation Trends for Small Businesses

Lead generation is the process of identifying potential customers for a business. It involves collecting contact information, names and email addresses, and nurturing those leads into sales. Lead generation can be done through a variety of channels, including social media, email marketing, and, in the digital marketing world, online advertising.

Using software for lead generation can provide several benefits. This includes automating the process of finding and qualifying leads and tracking customer interactions with sales reps and their subsequent behaviour. TechWyse takes it a step further by analyzing data to identify patterns and then optimize strategies for each client that we partner with.|

Overall, this can save time and resources, improve efficiency, and increase the chances of converting leads into customers. Additionally, the software can provide insights into customer preferences and behaviour that can inform future marketing and sales efforts.

Features Of Lead Generation Software

The best lead generation software offers robust data management features that allow businesses to collect, organize, and analyze customer information from a  variety of sources. Your tools should also provide features for segmentation, personalization, and targeting to create effective campaigns that engage potential customers at different stages of the sales funnel.

Similar to how a company can monitor e-commerce competitors with AI-powered trackers encompassing all critical areas, your lead generation tool should provide the same degree of sophistication. This deep level of insight is crucial in making the right decisions.

Sales funnel management is another critical feature that allows businesses to track leads through each stage of the sales process and identify opportunities for optimization. The software should offer lead scoring, lead nurturing, and automated workflows to help sales teams prioritize their efforts and improve their conversion rates. TechWyse uses our own proprietary tool called AdLuge and you can take a look here.


Work allocation features are also essential for teams to efficiently manage and assign tasks related to lead generation. This includes assigning leads to specific team members, tracking progress, and monitoring performance metrics to optimize workflows and ensure accountability. Ultimately, the best lead generation software should provide a seamless solution that empowers businesses to generate high-quality leads and maximize their sales potential.

Here’s a real-world example: You’re a renovation company looking to expand your business that specializes in bathroom remodeling. Wouldn’t it be beneficial to know where the location of the job is, how big the project might be, and whether or not it’s worth a site visit? This is one of many examples of how lead generation software separates the tire kickers from the jobs that will vault you into where you want to be on a professional level. 

Trending Lead Generation Strategies

Account-based marketing (ABM) is a strategic approach to B2B marketing that targets high-value accounts or customers with personalized messaging and campaigns. The goal of ABM is to focus on quality over quantity and to generate more qualified leads that are more likely to convert into customers.

One of the key benefits of ABM is its ability to generate high-quality leads. Your time is wasted when somebody calls you asking mundane questions. Implementing these strategies helps eliminate that. By identifying and targeting specific accounts that are most likely to benefit from a company's products or services, ABM allows marketers to create highly personalized campaigns that resonate with their target audience. This results in better engagement rates, more qualified leads, and higher conversion rates.

To implement ABM for lead generation, marketers first need to identify the key accounts they want to target. This involves analyzing data such as company size, industry, revenue, and buying behaviour to create a list of high-value accounts. LinkedIn Sales Navigator is my personal favourite, as it allows me to get a feel of the prospect before I even contact them. Once the target accounts have been identified, I can create tailored messaging and campaigns that speak directly to their unique needs and pain points.

ABM campaigns can take many different forms, including personalized emails, targeted social media ads, and customized landing pages. The key is to create messaging and content that speaks directly to the target account's specific challenges and goals.


Overall, ABM is an effective strategy for lead generation because it allows marketers to focus on the accounts that are most likely to convert into customers. By creating personalized campaigns that speak directly to their target audience, marketers can generate more qualified leads, improve engagement rates, and ultimately drive more revenue for their company.

Grow Your Business with Lead Generation

If you want to learn more about Lead Generation trends, contact me today at binnis@techwyse.com.

Check out my other blogs to learn more about digital marketing and subscribe to the TechWyse blog to get weekly insights on the latest digital marketing trends.

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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