2024 Digital Marketing Preview: 6 Things to Watch For

2024 Digital Marketing Preview: 6 Things to Watch For

Staying in the loop on upcoming (and recent) trends is the secret sauce to setting up your business for success. In an ever-changing and highly competitive market, it's a surefire way of staying one step ahead of your competitors. Whether it's SEO and Content or Social Media, you need to keep an eye out on the different facets of the digital marketing realm so that you don't risk falling behind.

I know that maintaining daily operations and a fully trained team, while learning about industry insights can feel like a cumbersome task—but trust me when I say that it doesn't have to be. In this blog, I will be breaking down six top digital marketing trends in 2024 for you. To learn more about how you can use them to your full advantage and make your business stand out, continue reading ahead.

1. The Rise of AI-Powered Personalization

If you haven’t used Artificial Intelligence to help with any of the monotonous and mundane tasks in the office or with marketing in general, you’re playing from behind. AI has been an absolute game-changer for developing content, email workflows, and many other aspects of Digital Marketing that I could write a whole other blog on. 

But bots and the keen eye can tell what’s written by humans and what’s written by robots. Personalization solves that. Many companies already have segmented audiences based on a number of different demographic factors. In 2024, you’ll see a paradigm shift to personalization based on those segmented audiences. 

It’s not necessarily a bad thing at all, in fact, it will make your life easier. Brands are collaborating at record numbers, so sharing information with the addition of AI will create better user experiences for you as a consumer. Consider 2024 the second act of AI. But following an epic first act is going to be a tall order.

2. The Future of SEO Strategies

Thankfully, Google’s Core Algorithm updates have allowed AI content to not be penalized due to its positive influence on potential consumers for relevant, factual information. So when it comes to SEO, how do you differentiate from everyone else using AI?

The answer is a combination of human tendencies and the associated data mixed with these upcoming trends. Voice Search Optimization took the back half of 2023 by storm. With Siri, Alexa and any other voice application doing tasks for you, naturally, will require SEO strategies

Apple is bringing back Apple Maps and prefers you use that over Google. So, if you’re a business, consider registering with Apple and treat the app like Google Maps because they are making a move in 2024 and beyond.

Source: Shutterstock

3.. Navigating Social Media's New Frontier

We saw Threads burst onto the scene out of nowhere thanks to Meta taking advantage of Twitter/X, and it looks like it’s here to say. To continue the baseball analogy, it seems like Threads is monitoring the data and looking to make changes after a so-so first inning. But what else is on the horizon? 

Meta is doubling down on its Metaverse and they are dubbing it ”The Future of Digital Collection”. We’re already entrenched on Meta platforms; for me, it’s Instagram, so I'd expect new filters and other in-app collaborations, ad platform dynamics and whatever else Mark Zuckerberg conjures up.

As for the other social media apps, I predict a more aggressive monetization approach with Elon Musk’s acquisition of X (formerly Twitter), for Reddit to also find new ways to make money, and LinkedIn will continue tinkering with its algorithm to enhance the user experience for hard-working entrepreneurs and other business influencers.

When it relates to Digital Marketing, a healthy combination of user-generated content along with reiterating your brand identity will generate success in 2024. Our Social Media Marketing team can point you in the right direction with branding guidelines and comprehensive strategies on all platforms.

4. TikTok: Redefining Engagement

Now, I personally don’t have TikTok, but this application has caught the attention of influencers and advertisers alike. Since 2020, the user-base has grown so large that some are projecting TikTok Advertising revenue to surpass $8.5 Billion in 2024.

That means more and more businesses worldwide are expected to hop on the short-form video train to advertise and disseminate their messages. Influencer marketing will continue to develop on the platform as companies try to find the best possible ways to get a return on their investment in social media marketing.

Source: Shutterstock

5. Interactive Content and Immersive Experiences

As we get more buried into our electronics, we’re naturally going to become more particular with our experience. Personalization will play a big factor (and already does), and businesses will leverage interactive content to capture and retain audience interest. Other experiences, such as interactive quizzes and polls will allow for even greater data capture and user insights to optimize their campaigns.

The viral nature of interactive content encourages sharing on all social media platforms and will continue to expand many brands in 2024.

6. The Continued Rise of Video Content

We already mentioned the rise and dominance of TikTok, but the right kind of video content will be emphasized even more in 2024. Almost everyone in Digital Marketing and in business has a phone capable of shooting watchable and usable content.

In the next four years, YouTube users are expected to surpass well over the billion mark. With that, expect YouTube SEO to take off even more with businesses and their digital marketing. Google is already favouring well-thought-out video content and prioritizing it on their search results. 

Closed captions, internal linking, and video transcripts are gaining immense importance in the future of YouTube and its relationship with search, not only for accessibility purposes but also for metadata for search algorithms. As voice search continues to rise, YouTube channels are incorporating conversational keywords and phrases to enhance discoverability.


If you’re ready to take your business to the next level in 2024 and beyond, contact TechWyse Internet Marketing today. Our team is ready to help you achieve your marketing goals and build a strong, recognizable brand on the platform. Contact us here or give us a call at 866-288-6046. 

It's a competitive market. Contact us to learn how you can stand out from the crowd.

Read Similar Blogs

Post a Comment

1 Comment

Ready To Rule The First Page of Google?

Contact us for an exclusive 20-minute assessment & strategy discussion. Fill out the form, and we will get back to you right away!

What Our Clients Have To Say

Luciano Zeppieri
Sharon Tierney
Sheena Owen
Andrea Bodi - Lab Works
Dr. Philip Solomon MD