This Week: Google Business Profile, Instagram Stories, SEO, Video Marketing, and More!

This Week In Internet Marketing

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!

The Complete Guide To Google Business Profile Reviews

Your Google Business Profile can do a lot for your business in terms of engaging with your customers and managing your local ranking. A large portion of customers rely on reviews from others when making a decision on where to shop. This is why encouraging your consumers to leave reviews is so important, learn about the rise of TikTok.

This article provides you an overview of everything you need to know about Google Business Profile Reviews including important details and information to include on your profile, how to read and respond to reviews, and how to easily get reviews from customers. It also shows you how to flag or remove inappropriate reviews.

Click the link above to learn all about Google Business Profile Reviews!

Instagram Stories Poll Stickers Are About to Get a Major Upgrade

Instagram poll stickers are a great way to up your engagement and gain better insight into your audience's interests. Since their launch in 2017, they’ve stayed the same format, giving users the ability to ask a question with the choice of two responses.

Instagram has recently updated the Stories Poll Sticker feature to allow users to change the colour of the question and allow for more answer options. However, it’s important to note that not everyone has access to this upgrade yet - so keep an eye out! This article covers everything you need to know about the new sticker upgrade and includes a guide on how to add one to your story.

Click above to read more.

9 Call to Action Best Practices to Improve Your Marketing Strategy 

Every marketer and business owner knows that a good Call to Action can make the difference between the number of leads and conversions you achieve. This infographic provides you with nine CTA best practices that are sure to improve your strategy and move your consumers further down the funnel.

This includes using tactics such as keeping your CTA brief, creating a sense of urgency, using reverse psychology, personalizing your CTAs, using Responsive Design, turning your CTAs into a button, and many more!

Click the article above for a more in-depth look into each of these CTA strategies.

How to Boost Your SEO By Making Your Site More Engaging 

As websites have become more dynamic and interactive over the past few years, it’s important to understand how this will affect your SEO and vice versa. This article discusses some strategies you can implement that will help improve your website’s SEO and engagement:

  1. Community is the Key to Engagement: make your website more interactive by including blogs or forums where your community can engage with your content.
  2. Practical Resource Management Applications: include downloadable content via. Productivity or time management Apps that you can add to your website will help your visitors out and generate more traffic.
  3. Free games: custom game creation is another way to attract users to your site, while it can be a bit on the pricy side it’s a great way to gather user information.
  4. Software as a Service (Saas): This is a service that allows users to pay a fee and download your software for a certain amount of time, providing them the ability to access it anywhere they have an internet connection. This will attract a lot of users to your website to download the software.

Click the link above to learn more!

How to Use Video Marketing to Promote New Products

Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging. They also provide your brand with the chance to educate and make an emotional connection through storytelling.

This article provides you with the steps you can take to create your promotional video, ensure it's optimized properly, and tips on how to track the analytics that will allow you to monitor your ROI.

Click the article linked to learn all about the power of video marketing!

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, first, we looked at a guide to Google Business Profile Reviews. We then moved on to explore Instagram’s latest update to their Stories Poll Stickers.

Next, we learned about nine CTA best practices you can use to improve your marketing strategy. We followed this with an article on how to boost your SEO by making your website more engaging. Lastly, we discussed how to use video marketing to promote new products.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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