Before we go into how to develop contextual backlinks, it’s crucial to understand their use and credibility in SEO, how they operate with Google‘s continual algorithm changes, and why they’re important.
Backlinks are simple to understand; they are clickable text (typically a keyword) that may be discovered inside the textual content of your web page. In terms of ranking, these contextual links offer a better SEO value than links in the footer or sidebar. A post without links is considerably less likely to rank in organic search results, regardless of how excellent or polished it is.
However, backlinks in SEO are surrounded by an ever-changing algorithm; Google’s Panda, Penguin, and Hummingbird upgrades are making it increasingly more difficult for site owners and bloggers to obtain quality inbound links.
To gain the credible connections that Google appreciates and keep your search rankings constant, you must concentrate on obtaining contextual links, which are links surrounded by relevant content. Google knows a website by analyzing the links it receives.
Links provide Google with sufficient information about your specialization and its industry significance. That is how Google learns about the subject relevance of web pages to the search queries entered by the target audience.
After understanding contextual backlink terminology, we can now move further ahead to know how to build contextual backlinks that will be best effective in 2022.
How to Build Contextual Backlinks in 2022
Contextual backlinks are certainly the ideal strategy to increase traffic, credibility, authority, and exposure, but it is not a quick fix that will generate rapid results. Contextual link building requires the best backlinks for SEO that will boost your ranking on SERP. The steps below will assist you in building well-planned and strategized backlinks.
1. Guest Post Outreach
Guest post blogging is the ideal approach to make a greater portion of your target audience aware of your brand’s existence, products, and services through a well-known blog page owner with a significant following. In other words, you discuss an intriguing topic on someone else’s page and subtly direct people to your own.
What happens after the audience lands on your page?. Then they begin linking your website’s blogs to theirs. For example, if one of your articles is related to a niche, they will link it in their own article, resulting in more backlinks to your website.
In addition, when you publish a guest post in your relevant field, you may include contextual backlinks to your own website. It is pertinent to the topic of the guest post and gives additional information to enrich the article. The main point in a guest post outreach is keeping your contextual backlinks as natural as possible, then directly marketing them towards the audience.
2. Manual Blogger outreach
In a guest post outreach, you are a guest on someone else’s website or a website that you do not own. You speak on a certain issue and pique the interest of the audience.
Manual blogging outreach, on the other hand, is distinct. In this section, you contact a blogger and ask them to publish an article on you. It may be about a new product or service that the firm is introducing, or if they are writing about a top-ranked blog, you can urge them to include you. Manual blogging covers a wide range of topics based on your requirements and target audience.
So, what effect does blogging outreach have? In a guest post, however, it is still YOU who is speaking or guiding visitors to your website. People in blogger outreach, on the other hand, are reading via a credible and trustworthy individual who may or may not have directly experienced or utilized your products or services but is knowledgeable and confident about your brand to present it to their audience. Simply said, this increases visibility, which leads to a higher brand rating and more organic visitors, therefore enhancing your SEO effort.
3. Competitor broken backlinks
A broken backlink is a link that no longer exists between two websites. For example, a blogger placed a contextual backlink to a footwear brand in the top 10 footwear brands in the industry, and one of the links did not work. This occurs when the landing page is withdrawn or directed to another URL.
Here’s how it works, and it’s the simplest and most efficient approach to obtain high-quality, natural contextual backlink traffic to your website.
- Look for high-quality websites in your niche.
- You might begin by examining your competitors’ backlinks to discover whether their earned links are now broken.
- Inform the website’s owner about the broken link. It is always good faith because having a broken link on their website leads to a terrible user experience.
- Pitch them on replacing that backlink with a link to your company’s website or any article that is relevant to the one placed. It is best to develop a similar piece of content before pitching if you do not already have one.
4. Infographics or Guestographics Submission
Infographics are visuals that convey information to an audience with a better visual capability. Guestographics is similar to guest posting, but with images instead of words. A typical guest post is text-centric and link-building, which might be considered a “scam” if there is no relevancy or quality material.
Guestographichs has invested in a new marketing strategy that will entail the creation of high-quality infographics for publication on highly relevant, high-ranking websites. Rather than overwhelming the page with blocks of text, infographics compress all of the vital information into a visually appealing asset.
5. Unlinked Brand Mentions
There are situations when your company or brand name is referenced in a blog post but is not linked to your website. When it comes to gaining a link, such unlinked brand mentions are already halfway there. Simply ask or persuade the blog’s owner to turn that unlinked brand mention into a backlink that directs visitors to your website page. Brand mentions can also be made in a way that simply your product or service is referenced rather than the entire company name.
But how can you locate Unlinked Brand mentions?
- You may look for your brand name on Google or any other search engine. Lookup a brand’s name, goods, services, and even the CEO’s or employees’ names.
- Using the website, locate the blog owner’s contact information.
- Explain why having your backlink in the blog is useful to the webmaster.
- If the website owner has not yet included the link, follow up with them without being forceful.
The procedure may appear simple, but it is always advisable to seek expert assistance, such as Blurbpoint, which will save you time and effort while providing promising results.
6. Create Newsworthy Content
We don’t mean material with a breaking news title that catches the user’s attention. Simply said, there are six factors that make a piece of information newsworthy. Timeliness, localization, significance, popularity, novelty, and trends are all important considerations. These elements are necessary when you wish to connect a contextual backlink to your website.
Your storytelling needs to be newsworthy because that is what will bring your consumers to trust your company and try your services.
Because you never know when or how the Google algorithm may change, contextual link building allows you to stay ahead of the competition. It is usually preferable to have more backlinks from reputable sites that deliver good SEO traffic and reach.
Other methods of obtaining contextual backlinks include interviews, editorial links, and so on. If you are uncertain about riding the SEO backlink adventure on your own, you can always seek experienced assistance that will guide you in the proper direction.