It can be simpler if you can spend some money on Data enrichment tools like Fullcontact or clearbit (both can be directly used in Google sheets using Zapier integration.)
Collecting social profile details
You can use Full contact person enrichment excel sheet to get social details (Twitter bio, followers, Facebook profile URL, Linkedin profile, youtube profile, Klout score).
In some cases the corporate email addresses are not connected with their social profiles, in that case, we have to find it manually.
We can find that using the following Search queries.
Using comments for enrichment
- "Name" + Facebook + location (if available)
- "Name" + Twitter
- "Name" + Linkedin + Company name/Domain name
Commenting on an article is the best way to get recognized easily, but it takes a lot of time to do this.
Blog commenting can be done in two ways, before outreach and after outreach.
We can use it as a warm-up channel before the email blast and can mention about the comment on the email itself. It will help to break the ice between the prospect and the outreach profile/person.
Or we can use blog commenting to nurture the prospect after the first email had hit their inbox.
The process can be automated by a tool called ScrapeBox. Just put the list of URL's that we need to comment and fill in the text and variables used in the text on that tool. It will visit each URL and post comments using the profile info that we have given.
Note: it will only work if all the websites are using the same CMS (eg: WordPress).
The only problem: most websites use third-party spam filters to get rid of spammers, once our profile is labeled as spam in their database all our comments will be removed from the website.
So it is better to do it manually, even though time is a major concern.