What Is Evergreen Content?
Evergreen content is timeless. It stays relevant and continues to drive traffic because it focuses on topics people are always searching for. Ideally, every blog should aim to be evergreen, or at least something worth coming back to.
Tip: Don’t Always Start Fresh
Instead of writing the same blog over and over again throughout the years, go back and republish one that might’ve missed the mark. With some updates—such as stronger keywords, a clearer structure, or refreshed information—you can turn it into the evergreen piece it was meant to be.
In a #WyseIn5 blog from way back in 2013, Steve Toth—a former TechWyse team member—talked about the power of evergreen content and why it should be a key part of any business blogging strategy.
Steve made a lot of great points in his video. The purpose of evergreen content is to stay relevant, and he was right about that back in 2013, just as he still is twelve years later in 2025. Let’s take a moment to revisit some of the key points he made and republish his thoughts with a more current and updated perspective.
Source: Shutterstock
Blogging Builds Trust and Authority
Blogging keeps your website engaging and helps build trust between you and the consumer. It’s an opportunity to demonstrate your expertise in your field and establish yourself as the authority on the subject matter you're writing about and the services you provide.
Many business owners struggle with blog topics and don’t know where to start, but it doesn’t have to be writer's block from the start.
What Makes a Blog Worth Writing?
TechWyse has been blogging since 2007, covering digital marketing and industry news. While blogging about company updates, office events, or community involvement is fine, the likelihood of there being strong search intent isn’t as high as when you focus on evergreen content, topics that appeal to searchers from all over who share a common interest in digital marketing.
Focus on Digital Marketing Pillars
Evergreen content, in this case, means covering the pillars of digital marketing—foundational concepts that stay relevant despite algorithm updates and evolving trends.
How Evergreen Content Supports SEO
Traffic for evergreen content is consistent and can help generate ongoing visibility. The holy trinity of your website’s growth is the mix between:
- Content
- Off-page authority (from backlinks)
- Traffic
Traffic is the most important in the long run, but it all starts with what you write. Aiming for a timeless, evergreen blog article will help generate that traffic over time, which in turn boosts your domain authority, your rankings, and your overall online presence.
Source: Shutterstock
Not All Blog Readers Are Buyers-And That’s Okay
Even if your blog readers aren’t your direct customers, they’re giving your website the attention it needs to grow. That exposure helps you reach your ideal audience.
More attention across all verticals strengthens your SERP position, increasing the chances that local customers will find you instead of your competitors. Google rewards engagement and low bounce rates, metrics that evergreen content directly supports.
Tip: Answer the Questions You Hear Every Day
Do your customers ask the same things over and over? Those are the exact queries people are typing into Google. If they’re local, they may use your services. But even if they don’t, their engagement boosts your visibility and broadens your reach.
Evergreen Content Builds Backlink Opportunities
Authoritative evergreen content can become source material for other blogs or articles, giving you natural backlink opportunities from high-authority websites that want to credit your expertise.
A blog shouldn’t be a sales pitch; it’s a chance to build authority, generate backlinks, and funnel traffic from a whole new direction.
Evergreen Content in Niche Fields: A Mental Health Example
To illustrate how evergreen content works beyond marketing, consider the field of mental health. Topics like anxiety disorders, obsessive-compulsive disorder (OCD), depression, and post-traumatic stress disorder (PTSD) remain consistently relevant because people will always seek help and information on these issues.
A niche, such as cognitive behaviour therapy, is a perfect example. Content covering this therapy’s benefits, methods, and related specialties—such as marriage counselling, skin-picking treatment, hair-pulling treatment, or acceptance and commitment therapy—continues to attract readers year after year. People searching for these terms are often looking for trusted, authoritative information and local resources.
By producing and maintaining evergreen content in a specialized area, professionals or businesses can build sustained trust and engagement, much like digital marketers do with their core topics. This shows that evergreen content is not only a digital marketing tactic, but a powerful approach for virtually any niche that serves ongoing needs.
Final Thought: Let Google Find You
The best blogs aren’t always the ones linked from your homepage; they’re the ones found through search. A great blog topic and well-written content won’t always rank at the top right away. But attention from outside sources and steady traffic can give your evergreen content the long-term boost it needs to position you as the go-to expert in your space.
Don’t get carried away trying to write about the same thing over and over again. Focus on expanding the conversation into unique and relevant verticals within your industry or niche. If an article doesn’t land the way you intended, don’t look at it as a missed opportunity. It might not have turned into the evergreen piece you had in mind, but you can still go back, revamp it, clean up the structure, and give the topic another shot. This blog you’re reading now is a perfect example of that.
If you would like to stay updated on more digital marketing tips, check out our blog. To book an appointment, call 866-208-3095 or contact us here.
