Well, for most North Americans we are now sitting firmly in the depths of the Fall 2009. In looking back at the August we all just had at TechWyse, it will go down as one of the busiest we have had. Not only in terms of business, but moreso to continued improvements in corporate process. As part of our own internal enhancements we placed a great deal of emphasis in this month on streamlining our existing customer service platforms and ensuring that our entire network of clients is receiving the best possible service possible.
Some of our own improvements for the month include:
- an improvement in our campaign reporting systems and frequency.
- laser focus on meeting client review expectations.
- service improvements including lead source identification via phone tracking.
- an improvement in process to ensure all clients are receiving maximum online benefit for all marketing campaigns.
The internet marketing industry is as fast paced and ever changing as you are going to get these days. Luckily we are all thrill seekers here. Innovation and corporate strategy is a universal passion for TechWyse.
August 2009 Internet Marketing News
- Lots of stuff happening in the social marketing world. For a full summary I urge you to visit our Social Marketing Roundup for August.
- Bing has been out for a few months now. Enough time for us to give a good assessment of all the features being offered on Bing!
- For those interested in how Bing has effected search engine market share. The short answer is – not much. The full search engine market share article for August 2009 is here.
- TechWyse released its V2 Google Analytics code verification tool which includes many new features. You can read more about how this tool can help you ensure your Google Analytics is setup properly and can check for broken links here.
- Google is set to launch its biggest search revision in quite some time. The Google search update is called it ‘Caffeine’. Probably due to the enormous amounts of coffee drunken by Googlers in getting this released!
- Speaking of Google, guess who came in first yet again in a yearly study completed by the American Customer Satisfaction Index, for search engine satisfaction.
Conversion Friendly Website Development
Launches in August 2009
August 2009 was an incredibly successful and busy month for the TechWyse web development team. We cannot possibly list all of the sites we launched in this month but here were a few of our favorites.
The last site built for AlarmForce was back in 2004. Since this time a great deal has changed both online and with the company itself. After going through the TechWyse ‘Power Branding’ exercise, we developed a website concept that would place AlarmForce at the top of the home security industry. The site also uses a very usable flash interface to highlight core company messages on the homepage. This site is packed with many features that can be controlled by the company itself. Some of these features include, ability to manage the comparison chart, update of careers section and content management of many pages. Visit our website porfolio to learn more about this project.
We always like getting sites that are different for us and the Westland Giftware project was certainly one of those! This web development project was similar to an earlier project we completed for another giftware company. The core requirement was offering Westland visitors a full catalog of all the companies products. The site also features an interactive photo gallery, and a dealer locator. This website can be fully managed by the company administrator.
TicketsEtc is a Toronto area ticket broker. The site features integration with a ticket inventory management system. This allows for an up to the minute representation of tickets that are available. The site creative features a top banner managed by the site admin that can feature different categories and promotions. There is also video integrated into the concept to ensure higher visitor engagement.
We like the environment and so does Avacos. Avacos promotes the use of solar energy to help protect the environment and future sustainability. The creative concept of this design project was important. We wanted to make sure the core message was carried out in the top banner. This was achieved by building an effective sales funnel and implementing a powerful flash piece which helped accent the purpose for the web site. This was a smaller project for us but a design that we all enjoyed building.