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One of the most cost effective forms of online advertising is using web banners. You can see these scattered on the various websites you visit on a daily ...
For years, many business owners had only one Internet marketing goal on their minds. Having a website be the top organic listing on a search engine results ...
Ever since we started using this technique in our campaigns at East Side Mafia, we have seen increased CTRs, high quality scores and higher ROIs in ...
I consider ad copy the crux of every Adwords campaign– it is after all the first impression that a new customer will receive of your brand! To take ...
Let’s face facts: Online advertising is incredibly competitive. No matter where your customers go online, they face a near-constant barrage of marketing ...
Google’s newly created platform, Responsive Ads for Display, allows users to develop engaging visual ads at a much reduced cost. These affordable and ...
Have you looked up your brand on Google, or a term you’re bidding on, and not seen your ad show up? There may be a few reasons why this is happening. ...
Over the last month, rumors have swirled that Google might revoke free access to their most important tool: the Keyword Planner. What makes this change so ...
One of the key KPI’s that should be tracked in order to maximize the results of your paid search campaign, is your cost per click (CPC). Your cost per ...
Interest in programmatic advertising has increased dramatically over the past few years. According to eMarketer.com, in 2016, digital display advertising ...
