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Over the last month, rumors have swirled that Google might revoke free access to their most important tool: the Keyword Planner. What makes this change so important?...
Interest in programmatic advertising has increased dramatically over the past few years. According to eMarketer.com, in 2016, digital display advertising will surpass paid search ad spending in...
A study in the Journal of Management History, concluded that it takes your prospective customers a mere 90 seconds to form an opinion of a product, and...
Back in February, Google made some changes to their search engine results page (SERP). The side ads that Google used to display for users have disappeared. Google...
For brands who currently use Google Analytics, the release of Google Analytics 3.0 in April 2016 was an exciting one. The update brought a more user-friendly design...
Having a top-performing AdWords campaign can feel overwhelming and difficult to achieve. There are so many factors to consider—for example, how do you decide how to allocate...
For the paid search beginner, it’s all about jumping into the fundamentals of the AdWords platform, and familiarizing yourself with some of the jargon unique to the...
A lot of digital marketers were taken by surprise when eMarketer published a report that showed marketers were leaning towards display advertising and were going to set...
In continuation of my beginner's guide to the best PPC strategies, I’m going to discuss the various LinkedIn ad strategies that allow for really specific and niche...
Recently, Google has released one of its most exciting BETA’s into the wild. Much like most Google BETA’s, Google Sponsored Promotions were started on a trial basis...
Last year was the first year that online advertising revenue surpassed the revenue generated through traditional media. As it continues to become much harder to snatch up...
![A-Beginner’s Guide To The Best PPC Strategies [Part-2] LinkedIn Advertising](https://www.techwyse.com/blog/wp-content/uploads/2015/12/A-Beginner’s-Guide-to-the-Best-PPC-Strategies-Part-2-–-LinkedIn-Advertising.png)
