Category Archives: Pay Per Click

Programmatic Advertising – 101

Interest in programmatic advertising has increased dramatically over the past few years. According to eMarketer.com, in 2016, digital display advertising will surpass paid search ad spending in the US. Display ad spending has increased to $22.58 billion on a…Read more

Programmatic-Advertising-101
Shannon Mitchell

Posted by in Pay Per Click on July 29th, 2016

7

Crafting a PPC Landing Page That Converts – 4 Color Commandments to Follow

A study in the Journal of Management History, concluded that it takes your prospective customers a mere 90 seconds to form an opinion of a product, and between 62% and 90% of their interaction is based on the…Read more

landing page that converts
avatar

Posted by in Pay Per Click on June 20th, 2016

16

Implications of the Google 4 Pack

Back in February, Google made some changes to their search engine results page (SERP). The side ads that Google used to display for users have disappeared. Google now has four paid ads above the organic listings and three…Read more

Implications-of-the-Google-4-Pack
avatar

Posted by in Pay Per Click on June 2nd, 2016

6

4 Ways to Make the Most of Google Analytics

For brands who currently use Google Analytics, the release of Google Analytics 3.0 in April 2016 was an exciting one. The update brought a more user-friendly design and a new report sharing feature that allows users to share…Read more

4-Ways-to-Make-the-Most-of-Google-Analytics
avatar

Posted by in Pay Per Click on May 17th, 2016

9

4 Tips to Improve your AdWords Performance in Under an Hour

Having a top-performing AdWords campaign can feel overwhelming and difficult to achieve. There are so many factors to consider—for example, how do you decide how to allocate your budget when it comes to competitive keywords? A lot of…Read more

4-Tips-to-Improve-your-AdWords-Performance-in-Under-an-Hour
Shannon Mitchell

Posted by in Pay Per Click on April 4th, 2016

12

5 AdWords Performance Indicators Overlooked By Pay Per Click Beginners

For the paid search beginner, it’s all about jumping into the fundamentals of the AdWords platform, and familiarizing yourself with some of the jargon unique to the field. Almost instantly acronyms such as CPC and CTR, will effortlessly…Read more

5-AdWords-Performance-Overlooked-By-Pay-Per-Click-Beginners
Tyson Huggins

Posted by in Pay Per Click on March 28th, 2016

7

Display vs. Search Advertising: Which one Should I Invest in?

A lot of digital marketers were taken by surprise when eMarketer published a report that showed marketers were leaning towards display advertising and were going to set aside more budget for it in the coming few years. Considering…Read more

search vs display
avatar

Posted by in Pay Per Click on March 4th, 2016

6

A Beginner’s Guide to the Best PPC Strategies [Part 2] – LinkedIn Advertising

In continuation of my beginner’s guide to the best PPC strategies, I’m going to discuss the various LinkedIn ad strategies that allow for really specific and niche targeting options.  These LinkedIn advertisements are really great complimentary paid campaigns…Read more

A-Beginner’s-Guide-to-the-Best-PPC-Strategies-[Part-2]-–-LinkedIn-Advertising
avatar

Posted by in Pay Per Click on December 11th, 2015

1
GUEST POST FOR TECHWYSE!

Submit a Guest Post to the Rise to the Top Blog

Find Out How!
  • Recent Posts
  • CATEGORIES
  • ARCHIVES
CONTACT US