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Common Remarketing Mistakes and How to Avoid Them
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November 28th, 2022
Remarketing is a primary strategy in Pay-Per-Click (PPC) advertising. A specific demographic or audience segment determined by previous user online action ...
Why SEO Is Essential for Generating Long-Term Revenue
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November 2nd, 2022
SEO is a cost-effective marketing strategy that helps you generate revenue for months, years, and even decades. To have an ongoing profitable SEO strategy, ...
5 Steps to Create Responsive Search Ads
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September 13th, 2022
When it comes to search engines, no one could disagree that Google is the king of search. Successfully optimizing your website and content to rank on ...
PPC Conversions in a Cookieless World: What You Need to Know
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July 6th, 2022
When 2023 rolls around, online marketers will no longer be able to rely on cookies. These cookies aren’t the kind you eat but automated bots that assist ...
Effective Negative Keywords to Include in Your Google Ads Campaigns
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April 28th, 2022
Have you ever searched a particular question in Google and received results that had nothing to do with it?This situation arises when negative keywords are ...
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April 27th, 2022
Pay per click (PPC) advertising is an essential tool for your marketing strategy. Several online platforms offer PPC. In this article, we’ll explore and ...
2022 Preview: 7 PPC Changes to Look Out for in 2022
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January 3rd, 2022
The Google ads platform, and other paid social media channels alike are shifting, and they are shifting fast. This year (2021) we’ve seen a number of ...
4 Steps for Structuring Your Facebook Ads to Use the Entire Marketing Funnel
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November 15th, 2021
There are many philosophies about how to structure your Facebook ads for success. And while there are multiple roads to success, the one that we stand by ...
The-Ultimate-Guide-to-PPC-Marketing
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September 29th, 2021
Mark Twain once said that “many a small thing has been made large by the right kind of advertising”; and in the digital world, where everything is so ...
Top 10 Ways to Fail With Google Adwords [Infographic]
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September 16th, 2021
As a business owner, there are few better ways to generate leads and build recurring digital marketing revenues than through Google Ads. Google ads are ...
Amazon Ads: The Paid Media Platform You Need to Know About
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April 7th, 2021
Amazon is undoubtedly one of the biggest online platforms in the world, and its growth has only accelerated due to 2020’s drastic increase in online ...
How to Complete a Google Ads Audit
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December 14th, 2020
When managing several Google Ads campaigns, you start to notice a few trends that range from performance, client concerns, opportunities, strengths and ...

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