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Marketing can be expensive. With plenty of competitors after the same customers that you are trying to target, everyone is bidding right up to the edge of ...
Have there been times when you’re reading an article, and a banner ad catches your eye? Next thing you know, you’ve clicked on the ad and have found ...
PPC analysts are, at times, confused about picking a bidding strategy best-suited for their campaigns. We seldom back off from using automated strategies, ...
So you’re looking to start advertising with Google Ads? Perhaps you have an existing website that you want to advertise to or just built a new website ...
The COVID-19 pandemic has certainly stopped the world economy in its tracks. While most advertisers are in a panic, we must remember there is always ...
Imagine an ad that can adjust itself to fit any ad space on a website. Cool, right? That's the flexibility Responsive Ads can offer you. Announced in Sep ...
Last year was a big year for PPC trends and marketing; AdWords was rebranded as Google Ads, new campaign types, targeting options, and tools were added, ...
Google Search Ads are, by nature, lower on the funnel channel; it helps you get to your target market when they are already in need of your services, ...
That brief moment of excitement when someone clicks on your ad can quickly be diminished when you realize that they aren't the type of lead that you're ...
