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Google Search Ads are, by nature, lower on the funnel channel; it helps you get to your target market when they are already in need of your services, ...
That brief moment of excitement when someone clicks on your ad can quickly be diminished when you realize that they aren't the type of lead that you're ...
Ads are a huge part of any pay per click (PPC) program, and writing ad copy for PPC can be tricky. You have to get people’s attention, get your brand’s ...
With constant innovations to RankBrain, it’s no surprise that Google Ads has automated so many of their features. While users are accustomed to their ...
Most businesses struggle with the same overarching issues, the most common of which is the constant need to generate new customers while continuing to ...
Did you know that Google Seller Ratings can be of great help to you and your business? In fact, the majority of online businesses that have managed to ...
One of the most cost effective forms of online advertising is using web banners. You can see these scattered on the various websites you visit on a daily ...
For years, many business owners had only one Internet marketing goal on their minds. Having a website be the top organic listing on a search engine results ...
Ever since we started using this technique in our campaigns at East Side Mafia, we have seen increased CTRs, high quality scores and higher ROIs in ...
I consider ad copy the crux of every Adwords campaign– it is after all the first impression that a new customer will receive of your brand! To take ...
