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KPIs for Measuring User Engagement
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July 4th, 2022
Website user engagement might be considered a sign of your website's success. The importance of content engagement metrics is that they reveal how your ...
Google Ads Extensions Overview
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June 13th, 2022
If you use Google Ads as part of your marketing plan, you're undoubtedly always looking for methods to improve results. You want more high-quality clicks ...
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May 16th, 2022
Google's John Mueller shares tips on how to use alt text effectively in the context of SEO. Google's John Mueller answered a question about how to use alt ...
Out-Of-Stock Products May Affect Search Visibility, According to Google
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May 2nd, 2022
If an item is out of stock, a product page's visibility in Google Search may suffer. If the item for sale is marked as out of stock on the retailer's ...
5 Tips to Increase Website Rankings on Google
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November 22nd, 2021
Gaining top rankings in Google search can be tricky. Search Engine Optimization (SEO) techniques seem to change far too frequently to keep up with. ...
Dynamic search ads best practices
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September 28th, 2020
Almost anyone can set up Dynamic Search Ads. They are a suitable option for almost any type of business. But the pay-to-play days are over, and not ...
PPC and social media trends during COVID-19
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April 8th, 2020
The COVID-19 pandemic has certainly stopped the world economy in its tracks. While most advertisers are in a panic, we must remember there is always ...
Content and SEO for brand authority
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October 28th, 2019
Brand “authority” is ever elusive - everyone wants it, but no one is quite sure how to get it. When it is achieved, it becomes difficult to keep. ...

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