Search continues to get more social at Google. Thats right – Google has just embedded a customized 'Social Search' feature in its search results. Tagged with a beta label, this new 'Social Search' facility will be available to all users on Google within a few days. Google recommends everyone to create a Google profile. In the [...]

If you are a Google Analytics enthusiast you may already know about the Google Analytics Individual Qualification (GAIQ) course that you can take to hone your skills at Google Analytics.  Pass the test and earn a small badge in honour of passing the online course.
Google announced on Tuesday that they are raising the minimum grade [...]

It’s as if they’ve become the kid in the playground that no one wants to play with anymore.
As we enter 2010, the Bing-Yahoo merger inches ever closer.  But is interest in Yahoo! and Yahoo Search Marketing on the downslide?
On January 22, Barry Schwartz over at Search Engine Land reported on the growth of search [...]

As we enter the final week of the opening month of the new decade this week's theme is going to be about education through video.  Meaning there is a few great videos to watch in this blog! 
There is a lot going on this week for our readers so lets get this started!
TechWyse Highlights
Remember Effective Marketing Is Not [...]

 Growing up in the 1980's and as a young man in the 1990's my fondest memories of the Yellow Pages were leafing through trying to find a late night pizza delivery or curry house, calling as many taxi cabs as possible to try and get home before dawn or the rare occasion of panicking trying [...]

Gone are the days when people used a PC or notebook for strictly sharing information. Now people can browse the web using mobile phones while walking or traveling. You don't need to carry a heavy bag full of information because everything you need is at your fingertips. The power of Internet is here to [...]

The ever evolving internet marketing industry is never short on new developments and this past week was no exception.  Here are just some of the stories that I wanted to point you to check out as part of our continual trend to educate and improve.
TechWyse Highlights
Lead Management Improvements
Any client that uses our services knows about [...]

December is now long gone and a new decade is upon us.  December 2009 ended with a bang for the TechWyse team and we have much information to share with you to keep you on top of the search and internet marketing industry.
TechWyse News & Highlights
Understanding How A Conversion Friendly Website Helps Business
Many prospects [...]

I’m very excited about this post for 2 reasons! Firstly, because monetizing your site provides a HUGE difference in the level of reporting that you receive within Google Analytics, and as we all know; better reporting means more analysis insights and therefore better data driven decisions. Secondly because it is so EASY to do it! [...]

With 2009 now behind us and 2010 upon is there is little doubt that the biggest buzzword in reviewing the last year was the impact of social media. You might have witnessed lots of promises, expectations, resolutions and predictions pertaining to different online marketing segments in the year. But none of them were talked [...]

The second Monday of January generally means the start of the real business year.  What does this mean to the internet marketing world?  Generally – a whole lot more activity and in every way.  Are you ready?  We hope so!
Here is the latest and greatest news from TechWyse and in the internet marketing industry.
TechWyse Highlights
Where’d [...]

One of the most important things to do with a Google AdWords account is to optimize it, (and keep optimizing it), so that it performs well and keeps your costs low and ROI high.
Great ad copy is one place to start.
Search engine users looking for a particular product, service, or topic want to find [...]

Here are the latest search engine market share results for December 2009.
The Big Three Search Engines Continue to Squeeze Out The Small Guy
For a third consecutive month Google increased overall market share amongst the online search community.  The month of December was also the first month since August 2009 that all of Google, Yahoo! and [...]

It was wonderful news to hear that annotations is a feature now added to Google analytics! Thank you GA team!
There are many articles and news releases telling us all about this. Here is Google’s basic video and a more detailed video (annotations info at 24mins 29s) on all recent feature releases.
I feel it is [...]