Better Late Than Never
With the permanent switch to the new Google AdWords interface, it looks as if Google has been making cosmetic changes over the past few days - which is good.
As you may recall, I had a few issues with the new interface and how it laid out data. I guess those at Google listened to [...]

Organic and Paid Search Just Became a Two Horse Race
As previously announced on this blog, the much speculated deal between Microsoft and Yahoo! has finally been announced.  Yahoo! has finally given up on search and Microsoft is now firmly in control of much more visitor data than they ever have before. 
A quick summary of the [...]

There is presently a subtle, yet visible diversification in the role of programmers from “people who write code” to that of being lead facilitators and contributors of better SERP ranking. Their contribution has now become very much central to the overall success of any SEO strategy. What I would like to do in this post [...]

No one can deny just how dominant social media has become.  From Facebook, MySpace to Twitter, its meteoric growth has been incredible. Since the social media marketing landscape moves so fast, we thought of adding a new segment to our blog that would update you about the latest in the social media scene on a [...]

The TechWyse team has been writing on this blog for quite some time.  We have recognized that one some of the most popular articles we write are the ones that have a month to month following.  Currently DJ writes a regular monthly column on Search Engine Market Share.
So following on this lead, I bring you [...]

With the popularity of video sharing sites like YouTube, Google Video, Dailymotion, Metacafe skyrocketing, online video marketing has become an indispensable part of any search engine marketing strategy. Video marketing was not paid much attention to previously by most marketers but the recently changed scenario has meant that marketing by sharing videos has found its [...]

Despite the ‘on again’ and ‘off again’ talks of a Yahoo! acquisition by Microsoft dating back to early 2008, rumour has it that we are now just days away from a joint venture announcement between the two companies.
While varying rumours have surfaced about the scope of the Yahoo! buyout by Microsoft it now seems safe [...]

If you are serious about Search Engine Marketing then you should want to keep your website in the best possible shape. Search engines have a liking for relevant search results and cleanly coded sites.  Just as we have for humans, there are some indicators which can testify to the good health of a website. As such, [...]

Getting your customers to speak about product / services through social networking sites such as Facebook, Twitter, Squido, Myspace, LinkedIn etc. can be one of the most successful guerrila marketing initiatives in today’s online world.  When visitors see positive things said about your company and/or your product it also helps improve the credibility of your [...]

We are now well into the month of July 2009 but in the review of the search marketing world in June 2009 you will see there was a great deal going on!
June 2009 Internet Marketing News

Bing arrived with a bang – or so we thought!  There was a great deal of hype in the search [...]

Yahoo! is formally making its online notepad service, Search Pad public. This enhanced tool when launched will be accessible to a wider global audience. Unveiled in February this year, this utility tool has had limited availability to people and was in its beta phase. Users all around the world will now be able to work with this [...]

A fairly common question I hear from people is whether it is better to create web pages in a subdomain, such as ‘seo.techwyse.com’ or in a subfolder such as ‘techwyse.com/seo/’.
Webmasters, in many cases are not clear on why to choose one way over the other and do not understand that deciding one of these ways can [...]

It has been rumoured for a little while now that Google was working on developing an operating system, perhaps to compete with Microsoft’s well-known Windows OS or even the freely distributed Linux open source OS.
Yesterday officially in Google’s blog, Google Announces Chrome Operating System.
They call it a natural extension of the Google Chrome Internet [...]

In a lot of our postings, we assume the basic premise that you are committed to gleaning the maximum amount of information from your website. Many of the people our sales team speak with, however, don’t even understand the impact Analytics can have on your business.  I thought this would be a good time to take [...]

In most posts I have written about functions I like in the new AdWords interface - and I still do. But I do have a problem with Google sending out notices that the new AdWords interface is about to become permanent when it still has some bugs to be worked out.  Here is a list of [...]