Monthly Archives: July 2008

What is Search Engine Optimization and Why Do I Care?

Well, it’s only been nearly 8 months since joining the TechWyse team, and just in case you were under the SEO proverbial rock, TechWyse is quickly becoming one of the top Internet Marketing Companies in Canada and the US….Read more

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Posted by in Search Engine Optimization on July 31st, 2008

Persuasive Copywriting

A Simple Strategy for Persuasive Copywriting  One thing I am a huge proponent of is simplicity and that’s exactly the way I approach persuasive copywriting. It really doesn’t matter whether you are writing for a PPC ad, landing…Read more

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Posted by in Website Conversion on July 30th, 2008

Facebook Improves Usability With New Design

Facebook’s New Design – I Like It! The new Facebook layout is getting mixed reviews amongst many internet marketing and general website users today. Some people believe that the design is pushing the ‘application’ aspect of the site…Read more

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Posted by in Website Conversion on July 29th, 2008

Google Walks Away From Digg Purchase

Google announced today that it will not be pursuing the purchase of Digg.  Google was well into its due diligence process and was rumoured to be purchasing the social networking site for the $200 million range. Google made…Read more

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Posted by in Online Innovation on July 28th, 2008

Search Engine Optimization Crash Course

To have a successful internet marketing plan, optimizing your website in order to rank high in search engines is a must! Before engaging in a search engine optimization company (SEO for short), it is a good idea to…Read more

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Posted by in Search Engine Optimization on July 22nd, 2008

Trends in Media Consumption Amongst Millennials

Millennials spend more hours on the internet each month then Television, Radio and Print combined! Wondering where internet marketing is heading?   I recently went to a music conference in Toronto and picked up an interesting handbook called ‘Millennials in…Read more

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Posted by in Internet Marketing on July 20th, 2008

Interactive Websites vs. Website Testing

Multivariate Testing Simplified Out of all the numerous split tests you conduct the primary goal that must always be at the top of your strategy is optimization. With that in mind implementing a structured testing process will be…Read more

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Posted by in Website Conversion on July 17th, 2008

June Rise To The Top Wrapup

Learning to Track Results With every month that goes by we learn a little bit more about how to make life easier for TechWyse clients.  In the end, people that spend money on marketing feel a great deal…Read more

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Posted by in Company News on July 14th, 2008

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