How does retargeting work?
Your website will have a cookie which sticks to the online footprint of anybody who visits, allowing you to advertise your products and services on the other websites they view. You can even increase the number of times they see your ads during the peak times they’re most likely to convert!
Will I annoy people with my retargeting ads?
Retargeting ads are shown to people more on the day after visiting your site, as that’s when they’re most likely to convert. Once they have converted, they stop seeing the ads! We take measures to ensure it doesn’t become advertising-overload.
Where can I retarget my ads?
We market in the Google display network, but we also retarget our clients’ ads on places like Facebook and Twitter as well. Our goal is to get as many eyes on your website as possible, so your ads will be retargeted where our experts see best fit.
Do I have to pay every site my ad shows up on?
There are two ways to do retargeting campaigns: Through CPC (cost per click), or CPM (cost per thousand impressions). CPM charges you for every thousand impressions your ad display, whereas with CPC you’ll only get charged when someone clicks on your ad. We retarget using CPC, which saves you money by ensuring you’re only paying for people interested in your services!